Courtney Steinkrauss

All posts by Courtney Steinkrauss

Courtney is an Editorial Associate at Intronis. In her role, she assists in creating and publishing content that helps IT service providers grow their businesses.

Ask an MSP Expert: What types of MSP marketing campaigns are most effective?

Ask an MSP Expert: What types of MSP marketing campaigns are most effective?

Q: I feel like I’m stuck in a rut with my MSP marketing, relying on traditional marketing tactics like telemarketing and referrals to find new business prospects. I want more of an impact. What are some simple, easy-to-execute campaigns that...

/ August 17, 2015
managed print
Ask an MSP Expert: As a managed print service provider, how can I make the transition to managed IT services?

Ask an MSP Expert: As a managed print service provider, how can I make the transition to managed IT services?

  Q: I run my own managed print services company, and my SMB customers are starting to request additional IT services. So, I’m interested in making the transition to managed IT services so I can generate more recurring revenue for...

/ August 10, 2015
cloud backup
Ask an MSP Expert: What’s the benefit of selling cloud backup as a telecom service provider (TSP)?

Ask an MSP Expert: What’s the benefit of selling cloud backup as a telecom service provider (TSP)?

Q: I run a telecom services business that I believe needs a new go-to-market strategy. Right now, we provide a wide array of telecommunication services to SMB customers, including telephone, video conferencing, broadband, and WAN solutions. But I’ve seen growing...

/ July 27, 2015
improving msp business
7 easy ways for MSPs to improve their business

7 easy ways for MSPs to improve their business

Today’s managed services industry is becoming increasingly crowded with service providers competing for attention and dollars from small business prospects. Some IT service providers cite a lack of sales expertise as their primary obstacle to winning new business, while others...

/ July 27, 2015
Ask a MSP Expert: What’s the best way to package my managed services?

Ask a MSP Expert: What’s the best way to package my managed services?

Q: My clients always want to pick and choose what services they get and I feel like they usually miss something important. How do I package my services to make sure they’re getting what they want, while also making sure...

/ July 13, 2015
training program
Ask an MSP Expert: How to develop a training program for new IT employees

Ask an MSP Expert: How to develop a training program for new IT employees

Q: My MSP business is growing, and we’re hiring like crazy! How do I make sure my new hires are trained properly and can support my customers? I want to know my employees are prepared for the job and have...

/ July 6, 2015
Ask an MSP Expert: How to prepare my MSP business for Windows 10 release

Ask an MSP Expert: How to prepare my MSP business for Windows 10 release

  Q: Microsoft’s Windows 10 is being released on July 29. What opportunities does this present to my MSP business? How can I use this release to sell my services and connect with my customers? The announcement that Windows 10...

/ June 29, 2015
Ask an MSP Expert: How to use PPC advertising to elevate your MSP marketing efforts

Ask an MSP Expert: How to use PPC advertising to elevate your MSP marketing efforts

  Q: I’m an established managed service provider and just opened another office in a nearby metro area where there’s tons of new prospects— and tons of competition. One of my friends suggested using pay per click advertising as a...

/ June 22, 2015 / 1 Comment
windows server
Ask an MSP Expert: How to help your customers understand Windows Server 2003 end of life

Ask an MSP Expert: How to help your customers understand Windows Server 2003 end of life

Q: As an MSP business owner, I know Windows Server 2003 end of life (EOL) is coming up fast. The end of support is only a month away, and I haven’t heard a peep from some of my small business...

/ June 15, 2015
cloud backup
Ask an MSP Expert: How to price cloud backup services

Ask an MSP Expert: How to price cloud backup services

Q: As an IT service provider, my business has always offered a handful of services to our small and medium-sized business customers, and we’ve done well. But I know we can be even more successful. Specifically, we know that offering...

/ June 1, 2015