Ask an MSP Expert: What types of MSP marketing campaigns are most effective?
Q: I feel like I’m stuck in a rut with my MSP marketing, relying on traditional marketing tactics like telemarketing and referrals to find new business prospects. I want more of an impact. What are some simple, easy-to-execute campaigns that...
As a managed print service provider, how can I make the transition to managed IT services?
Q: I run my own managed print services company, and my SMB customers are starting to request additional IT services. So, I’m interested in making the transition to managed IT services so I can generate more recurring revenue for...
Ask an MSP Expert: What’s the benefit of selling cloud backup as a TSP?
Q: I run a telecom services business that I believe needs a new go-to-market strategy. Right now, we provide a wide array of telecommunication services to SMB customers, including telephone, video conferencing, broadband, and WAN solutions. But I’ve seen growing...
7 easy ways for MSPs to improve their business
Today’s managed services industry is becoming increasingly crowded with service providers competing for attention and dollars from small business prospects. Some IT service providers cite a lack of sales expertise as their primary obstacle to winning new business, while others...
Ask a MSP Expert: What’s the best way to package my managed services?
Q: My clients always want to pick and choose what services they get and I feel like they usually miss something important. How do I package my services to make sure they’re getting what they want, while also making sure...
Ask an MSP Expert: How to develop a training program for new IT employees
Q: My MSP business is growing, and we’re hiring like crazy! How do I make sure my new hires are trained properly and can support my customers? I want to know my employees are prepared for the job and have...
Ask an MSP Expert: How to prepare my MSP business for Windows 10 release
Q: Microsoft’s Windows 10 is being released on July 29. What opportunities does this present to my MSP business? How can I use this release to sell my services and connect with my customers? The announcement that Windows 10...
Ask an MSP Expert: How to use PPC advertising to elevate your MSP marketing efforts
Q: I’m an established managed service provider and just opened another office in a nearby metro area where there’s tons of new prospects— and tons of competition. One of my friends suggested using pay per click advertising as a...
Ask an MSP Expert: How to help your customers understand Windows Server 2003 end of life
Q: As an MSP business owner, I know Windows Server 2003 end of life (EOL) is coming up fast. The end of support is only a month away, and I haven’t heard a peep from some of my small business...
Ask an MSP Expert: How to price cloud backup services
Q: As an IT service provider, my business has always offered a handful of services to our small and medium-sized business customers, and we’ve done well. But I know we can be even more successful. Specifically, we know that offering...
