Ask an MSP Expert: How to take your MSP marketing strategy to the next level
Q: My IT services business has always relied on referrals and word of mouth to bring in new customers, and it’s worked well for us. Now it’s time for us to expand our reach to the small to medium-sized businesses...
Health care IT security: What IT service providers need to know
Data breaches are on the rise in the U.S., increasing 27.5 percent in 2014, and health care companies in particular need to start being more vigilant. Earlier this year, Anthem, a major health insurance company, experienced a cyber attack that...
Ask an MSP Expert: How to hire a new employee
Q: My business is growing, and I need to hire more employees to help manage the increased workload. I’ve always been able to find employees through word of mouth and referrals when I needed to hire people before. Now we...
Ask an MSP Expert: How to use email in my MSP marketing efforts
Q: I’m trying to expand my sales and marketing strategy for my managed services business, and I’m not sure what to do next. I want to try email marketing as a way to reach my prospect list and get them...
Ask an MSP Expert: How to support mixed environments
Q: I’m about to sign on a new client, and they have both PC and Mac devices operating on their network. I want to win the business, but I’m not sure how to manage both operating systems at the same...
Ask an MSP Expert: How to automate backups
Q: I’ve noticed that my technicians spend way too much time managing backup sets for our customers. Their days are spent monitoring for when backups are completed, resolving any potential issues, and notifying the customer afterward. Over and over again....
Ask an MSP Expert: How should I tell my customer that a backup failed
Q: As an MSP, I always provide great service to my small business customers. But, what should I do if a backup fails? I want to avoid a potentially awkward conversation with the customer, but I also want to be...
Ask an MSP Expert: How to run more efficient restores for my customers
Q: My MSP business just introduced backup and recovery as a part of our service offering. When we need to perform a restore for a customer, we’re under tight time restrictions and need to get their data back as quickly...
Ask an MSP Expert: How can I make my business more productive
Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between. Q: One of my goals for 2015...
Ask an MSP Expert: How to differentiate my offering
Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between. Q: I am finding it harder and...
