Essential tips to enhancing MSP video content in 2024
It’s no secret most of the content we consume these days is video. Recent statistics show that more than 91 percent of businesses are using video as a marketing tool in 2024. Before I go deeper, I want to make...
Google Ads: Does it still work for MSPs in 2024?
Yes, Google Ads still works for MSPs in 2024. But it’s a much different game than what many MSP owners may remember. We hear from our MSP friends that they were generating dozens of leads per month back in the...
The MSP guide to creating an effective email newsletter
Most MSPs have thought about starting a company email newsletter. Our inboxes get flooded with email newsletters from companies every single day. Some of them are amazing – most of them go straight to the trash. But what makes an...
The role of brand archetypes in MSP websites
One thing we always hear from MSPs during the discovery phase is they want to be different. At my MSP marketing company – Tech Pro Marketing – we manage websites and lead generation for growing MSPs. Most of the MSPs that...
Do MSPs need to hire an internal marketer?
Hiring a marketer in-house versus a marketing agency is a conundrum that almost every managed service provider (MSP) faces at some point. Many business owners may not realize that in-house marketers are not 100 percent necessary in every industry. MSPs...
Think you’re ready to hire a salesperson for your MSP? Think again.
I’ve got a hard truth I want to share with MSP owners: Before you hire a person to do the job, you need to master it yourself, and this is especially true with sales. I run Tech Pro Marketing, an...
Why MSPs should work smarter – not harder – with their marketing
Not too long ago, I had the opportunity to sit down with one of our new customers at Tech Pro Marketing. We’ve helped countless MSPs use marketing to win new customers over the years, and I was excited to be...
Hiring an expensive videographer is not the solution to your MSP’s video marketing problem
Not too long ago, an MSP owner came to me asking for some advice. He was thinking of investing in a professionally shot company overview video and wanted to know if it was a good use of his marketing budget....
Why most MSPs fail at blogging… and how to succeed
If you’re reading this article, then you probably know that blogging is something I’m very passionate about. At the time of writing this, I’ve got five pages of blog post archives to my name here on the SmarterMSP blog alone. I...
Is your MSP ready for inbound marketing?
Recently, I was having a coffee with a fellow MSP marketer who built (and sold) his own MSP business. He didn’t build his business alone. He had a partner, who handled the technical side of the equation, while he managed...
