The MSP guide to creating an effective email newsletter
Most MSPs have thought about starting a company email newsletter. Our inboxes get flooded with email newsletters from companies every single day. Some of them are amazing – most of them go straight to the trash. But what makes an...
The role of brand archetypes in MSP websites
One thing we always hear from MSPs during the discovery phase is they want to be different. At my MSP marketing company – Tech Pro Marketing – we manage websites and lead generation for growing MSPs. Most of the MSPs that...
Do MSPs need to hire an internal marketer?
Hiring a marketer in-house versus a marketing agency is a conundrum that almost every managed service provider (MSP) faces at some point. Many business owners may not realize that in-house marketers are not 100 percent necessary in every industry. MSPs...
Think you’re ready to hire a salesperson for your MSP? Think again.
I’ve got a hard truth I want to share with MSP owners: Before you hire a person to do the job, you need to master it yourself, and this is especially true with sales. I run Tech Pro Marketing, an...
Why MSPs should work smarter – not harder – with their marketing
Not too long ago, I had the opportunity to sit down with one of our new customers at Tech Pro Marketing. We’ve helped countless MSPs use marketing to win new customers over the years, and I was excited to be...
Hiring an expensive videographer is not the solution to your MSP’s video marketing problem
Not too long ago, an MSP owner came to me asking for some advice. He was thinking of investing in a professionally shot company overview video and wanted to know if it was a good use of his marketing budget....
Why most MSPs fail at blogging… and how to succeed
If you’re reading this article, then you probably know that blogging is something I’m very passionate about. At the time of writing this, I’ve got five pages of blog post archives to my name here on the SmarterMSP blog alone. I...
Is your MSP ready for inbound marketing?
Recently, I was having a coffee with a fellow MSP marketer who built (and sold) his own MSP business. He didn’t build his business alone. He had a partner, who handled the technical side of the equation, while he managed...
Repeat after me: I am a value-focused entrepreneur
As someone who has been in the IT space in one form or another since 1999 (when I took my first part-time job at Bay State Computer Repair), I’ve witnessed first-hand the industry’s incredible transformation. People think that technology is...
Three habits that helped me become a better entrepreneur
While preparing for a recent podcast appearance, the host shared with me a question that they were going to ask, which, for a moment, took me aback: what is the one thing that has attracted me to devoting my professional...
