Category: Better Business
How to do event marketing right – instead of trying to trap customers
“Keep your eyes wide open before marriage, half shut afterwards.” —Benjamin Franklin On CNN recently: Women selling their positive home pregnancy tests to other women on Craigslist for the purpose of trapping their boyfriends into marriage, most popular around military...
Ask an MSP Expert: How should I train a new sales person at my MSP?
Q: My MSP business is growing, and I’m looking to expand our sales team to focus on bringing in even more business. Right now, my current sales people all started as technicians, and they’re good at speaking to small...
Two ways to use cold calling to help your other MSP marketing efforts
One of the things I love the most about cold calling is that it requires absolutely nothing to get started other than your time and a telephone. Cell phone, desk phone, soft phone … doesn’t matter. If you’ve got a...
Ask an MSP Expert: How to tell if a prospect just isn’t that into you
Q: I just met this small business prospect at a local networking event, and we had a great first conversation. It felt like we had a real connection, but I can’t tell if they feel the same way. I’ve...
MSP tips for pay-per-click advertising
If you’re an IT service provider who’s interested in using online advertising but doesn’t know where to start, you’re not alone. In fact, 81 percent of the attendees at last week’s Intronis Partner-exclusive webinar on this topic are not currently...
Is your MSP website “leaky”? What to fix to catch more “fish”
In 2016, your business’ website is either your first or second impression. Let’s say that again … slowly and really think about it … fiirrrsssstttt immmprrreessssionnn. Good. Now, how does your MSP website stack up? I talk to telecom agents,...
5 ways the long copy sales letter can (still) help your MSP business
There’s one thing I think every IT service provider needs to add to their marketing plan this year—even though it gets a bad rap. I am talking about the long copy sales letter. Yes, a sales letter. I can hear...
Ask an MSP Expert: What can I do if a customer is freezing me out?
Q: I like to do an annual planning meeting with each of my customers at the beginning of the year, but there’s one customer who’s not getting back to me. I’ve tried reaching out through the usual means but haven’t...
Packaging and pricing strategies to generate more revenue for MSPs
As an MSP, how you package and price the service offering is critical to your success. Your packaging and pricing should define your company way and demonstrate to clients how you are different than any of your competitors. Take a...
5 Ways picking up the phone can help improve your MSP business
The phone is an important business tool that too many people are overlooking. In the first week of 2016, I received two sales calls. I answered them both. By comparison, I received 50 LinkedIn connection requests, 30 LinkedIn InMails, and...
