Category: Featured
Top 5 marketing opportunities for MSPs in 2025
As we enter 2025, it’s the perfect time for managed service providers (MSPs) to reflect on their marketing strategies. This past year has brought many lessons, and while we’ve seen some marketing efforts have hit the mark, others have fallen...
It is time for MSPs to embrace agentic artificial intelligence (AI)
I am willing to bet that almost every managed service provider (MSP) will, or at the very least, experiment with agentic AI in 2025. Rapid advances of large language models (LLMs) to probabilistically manage tasks have led IT vendors, IT...
AI-powered email security: How AI enhances integrated cloud email security
Barracuda recently launched new email protection plans that enable customers to fully defend their email environments with security tailored to their specific needs. Our first post in this series defined and explained the components necessary to defend against modern threats. In this post,...
Experts look ahead part 2: Cybersecurity in 2025
Last week, we consulted several cybersecurity experts to gain insights into potential threats that may emerge in 2025. Given the variety of opinions and expertise available, we decided to reach out again this week and compiled an equally diverse and...
Less is more: Why your MSP marketing plan should stop at page 1
On the surface, managed service provider (MSP) marketing may sound like a big, complex process. We work with a lot of MSPs who believe they need an exhaustive marketing plan with dozens of pages, graphs, charts, and everything else. In...
Cybersecurity Threat Advisory: Microsoft Windows zero-click RCE vulnerability
A critical Microsoft Windows Lightweight Directory Access Protocol (LDAP) vulnerability has been discovered, identified as CVE-2024-49112. The flaw has a CVSS severity score of 9.8, representing a major threat to enterprise networks. Continue reading this Cybersecurity Threat Advisory to learn...
Tech Time Warp: 50 Years of the Microsoft brand
On Jan. 2, 1975, Microsoft co-founders Bill Gates and Paul Allen wrote a letter to MITS, the manufacturer of the Altair computer. Inspired by a Popular Electronics article about the Altair 8800, Gates and Allen—who were geeking out on microprocessors...
Cybersecurity Threat Advisory: PAN-OS critical vulnerability
A critical vulnerability, tracked as CVE-2024-3393 with a CVSS score of 8.7, has been identified in Palo Alto Networks’ PAN-OS software. This flaw allows unauthenticated attackers to send specially crafted packets that can reboot affected firewalls, leading to potential service...
Top highlights of 2024 on SmarterMSP.com
2024 has been a busy year for SmarterMSP.com. Our team has curated content to help managed service providers (MSPs) enhance their business, sales, and marketing strategies, stay ahead of emerging trends and cyber threats, and, most importantly, prioritize customers. As...
Cybersecurity Threat Advisory: Critical Apache Struts 2 vulnerability
The Apache Software Foundation (ASF) has issued a security update to address a critical vulnerability in both end-of-life and current versions of Apache Struts 2. Under specific conditions, this vulnerability could lead to remote code execution (RCE). Review this Cybersecurity...
