Category: Sales & Marketing
Navigating AI: The do’s and don’ts for MSPs
There is a big problem when discussing artificial intelligence (AI) with a prospect or customer. With AI, and positioning AI, being a relatively new market with a broad coverage, navigating AI positioning without knowing a person’s level of knowledge can...
Ask an MSP Expert: How to generate authentic AI prospecting content
The rise of artificial intelligence (AI) has created challenges for businesses striving to find the right balance between operational efficiency and preserving a personal touch in their communications. Kendra Lee, founder of the KLA Group and a recognized expert in...
Your flight plan for MSP Success: Knowing your audience and value proposition
For managed service providers (MSPs) striving to grow and stand out in a competitive market, a clear and actionable marketing strategy is essential. Much like preparing for a successful flight, knowing your audience and defining your unique value proposition are...
What does it mean to be a PRO MSP?
At my managed service provider (MSP) marketing agency, Tech Pro Marketing, the word PRO is in our name, but in recent years, it’s also become somewhat of a mantra. To me, it’s all about results and relationships. Results are everything...
Barracuda’s Channel Chiefs on working with partners, innovations, and more
We are excited to share that CRN has named Barracuda’s Patrick O’Donnell, senior vice president of Americas sales, and Greg Saenz, vice president of channels for the Americas, to its prestigious list of 2025 Channel Chiefs. CRN releases the annual Channel Chiefs list, showcasing the...
2025 trends for MSP marketing
It’s that time of year again—the time when we set goals and look forward to what the new year may bring. I’ve been in the managed service provider (MSP) marketing space for a very long time – and I can...
Top 5 marketing opportunities for MSPs in 2025
As we enter 2025, it’s the perfect time for managed service providers (MSPs) to reflect on their marketing strategies. This past year has brought many lessons, and while we’ve seen some marketing efforts have hit the mark, others have fallen...
Less is more: Why your MSP marketing plan should stop at page 1
On the surface, managed service provider (MSP) marketing may sound like a big, complex process. We work with a lot of MSPs who believe they need an exhaustive marketing plan with dozens of pages, graphs, charts, and everything else. In...
Ask an MSP Expert: Key strategies to converting leads
Converting leads into sales pipeline is an art, and it starts with the initial conversation you have with a lead. Whether you opt for a phone call or email, the timing and approach are key factors in moving the lead...
Preparing your marketing foundation for 2025 success
As the year winds down, the lead-up to Christmas often brings a natural slowdown. For managed service providers (MSPs), this quieter period can be a perfect window to prepare for a successful takeoff in the new year. Rather than hitting...
