Category: Sales & Marketing

Keep your prices off your MSP website

Keep your prices off your MSP website

Editors note: This is part one of a two-part series on using your website to tell a story of value over price. Part two, “What your MSP website should focus on instead” will be published next week. Stay tuned. Recently,...

/ August 18, 2020
Helping clients shift to a fully digital sales process

Helping clients shift to a fully digital sales process

With the pandemic showing no signs of letting up in the U.S., your clients could be conducting online and phone sales for the foreseeable future. As the sales process shifts from in-person interactions to mostly digital, they could ask for...

/ August 13, 2020
Managing by the numbers: 3 KPIs for your MSP sales process

Managing by the numbers: 3 KPIs for your MSP sales process

Are you trying to decide whether or not you would like to engage with a sales and marketing vendor? Are you considering hiring a telemarketer, hiring a social media manager or hiring a sales rep? Maybe you are trying to...

/ August 10, 2020
Social media – an MSP’s friend or foe?

Social media – an MSP’s friend or foe?

For MSPs, the power of social media cannot be underestimated. This is a double-edged sword: although social media can be a strong positive force, it is also an easy way to lose the hard-won trust of your customers in a...

/ July 21, 2020
Your MSP isn’t all about price

Your MSP isn’t all about price

As someone who spends a lot of time talking and writing about how managed services providers (MSPs) need to make their messaging all about the raw value they’re able to offer their prospects, I hear a lot of people say...

/ July 14, 2020 / 1 Comment
Three tips for prospecting for your MSP post-pandemic

Three tips for prospecting for your MSP post-pandemic

Before COVID-19, managed services prospecting was challenging for MSP business owners. Selling in a displacement market (a market in which, real or perceived, your potential buyer already has a solution, and you’d like to replace it, or “displace” their current...

/ July 13, 2020
The tale of two MSP realities

The tale of two MSP realities

Over the years, you have heard me talk about the tale of two MSP realities. In one reality, sales and marketing is hard, prospects refuse to pay higher prices, and the market determines your ability to succeed. In the other...

/ June 30, 2020
Marketing engines for MSPs

Marketing engines for MSPs

As someone who has been working with MSPs and other tech-related organizations on their marketing needs for many years, I’m always struck by the number of people who say that they’re still finding the majority of their clients “the old...

/ June 16, 2020
Salesforce business packs could help MSP clients

Salesforce business packs could help MSP clients

As a managed service provider, your job has probably gotten more complex in recent months as companies have had to change the way they work in response to the pandemic. That might involve moving employees from an office to home....

/ June 8, 2020