Category: Sales & Marketing
Bring some innovation to your client’s sales departments
The heart and soul of every business is the sales team. If you aren’t selling, you aren’t making money, and companies falter when sales slow down. Selling became a huge challenge during the pandemic for many companies, but there are...
Use 2021 to build more credibility for your MSP
Between the time I took my first IT marketing job in 1997, all the way up until the end (thankfully) of 2020, one of the biggest mistakes I’ve seen IT providers make with their marketing, is putting too much focus...
Five Super Bowl commercials from tech companies we can’t forget
When it comes to the Super Bowl, not everyone’s a football fan, but we can all agree the commercials are at least half the fun — and the tech industry has contributed some of the most memorable big game ads...
Ask an MSP Expert: How can my MSP balance new and old marketing strategies?
Q: As we start the new year, I am hearing about new technologies and strategies that my MSP can utilize in its marketing. Which ones should I add to my MSP’s marketing efforts and how do I balance using these...
How can AI help MSPs hone their digital marketing strategy?
Current global climates are posing new challenges to MSP providers, with a recent IEEE survey indicating that CIOs and CTOs will be called upon to deal with a plethora of new circumstances in 2021. Some of the biggest challenges include...
Is your MSP website hurting your sales efforts?
As the CEO of Tech Pro Marketing, not too long ago I had the opportunity to complete a detailed study of all of the MSP websites we have under management. It was a very interesting experience for me, as some...
Ask an MSP Expert: An overlooked MSP marketing tool
Q: I want to grow my MSP business, but most marketing tactics appear to be outside of my budget. Do you have any ideas? MSPs have many tools at their disposal to generate new business: word-of-mouth, conferences, websites, trade shows,...
Keys to consistent lead gen for MSPs
Recently, I had the opportunity to be a guest on the SMB Community Podcast. I had a fantastic conversation with the show’s host, Karl Palachuk, on the topic of marketing for MSPs. We both agreed that generating leads as an MSP...
How to run an effective webinar campaign for your Managed IT Services
One of the biggest marketing challenges managed service providers (MSPs) face is identifying and tapping into channels that will reach the largest number of potential leads. There are several things you can do to set yourself up for success. To...
Cold calling on its own does not work for MSPs
Now I know what you might be thinking, you just read that “cold calling doesn’t work for managed services providers (MSPs)”, but you have personally seen it produce results for your managed services business, or for your clients. Yes, I...