Category: Sales & Marketing
The MSP guide to creating an effective email newsletter
Most MSPs have thought about starting a company email newsletter. Our inboxes get flooded with email newsletters from companies every single day. Some of them are amazing – most of them go straight to the trash. But what makes an...
Ask an MSP Expert: How can I use ChatGPT for prospecting?
In a recent survey, 41 percent of respondents stated that while they use ChatGPT for other business initiatives, they haven’t used it for prospecting. Kendra Lee, president of KLA Group, shared some key tips during her webinar on how to...
Tip Tuesday: Techniques to enhance your marketing strategy
With 2023 coming to an end, I want to share a few tips and tricks I’ve learned over the last year as I worked with MSP partners on their marketing efforts. I encourage you to review the below and see...
10 essentials to creating the ultimate LinkedIn company page
With 930 million members on LinkedIn, your company page isn’t just a place to post pictures from the company picnic. It is also your virtual handshake to a global audience. This is your opportunity to make a lasting impression and...
The role of brand archetypes in MSP websites
One thing we always hear from MSPs during the discovery phase is they want to be different. At my MSP marketing company – Tech Pro Marketing – we manage websites and lead generation for growing MSPs. Most of the MSPs that...
Ask an MSP Expert: Mastering cold-calling in 2023
As a managed service provider (MSP), you are constantly looking for ways to grow your business. Many are using cold-calling, a standard sales outreach technique, to mine for more business. However, it’s no secret that many grapple with the perceived...
Tip Tuesday: Lead generation for MSP marketing
This month’s Tip Tuesday dives into how many managed service provider (MSP) businesses need help attracting leads. Instead, they tailor their marketing strategy to focus on something else. While this might help companies in the beginning phases and even attract...
Ten essential sales hunting skills for MSPs
Sales hunting is a critical role for managed service providers (MSPs). The first sales role most MSPs hire is an appointment setter or an outside salesperson whose primary responsibility will be prospecting for new clients. Before you hire, it’s important...
Understanding the 2023 sales landscape to achieve optimal success
In this 2023 sales landscape, your sales pipeline needs to grow. The sales cycle extends more than it has in the past two years. Prospects are disappearing. You’re tracking behind on critical metrics. Now you’re trying to figure out how...