Category: Sales & Marketing

Value curve
Are you using your prospects’ value curve to boost sales?

Are you using your prospects’ value curve to boost sales?

One of the biggest challenges for any sales team is to identify the pinnacle priorities that sit at the very top of an executive’s value curve. These are the priorities executives will give time, attention, and budget. So, how can...

/ July 30, 2024
Outbound marketing
3 big mindset shifts with MSP outbound marketing

3 big mindset shifts with MSP outbound marketing

The nature of outbound marketing has seen a drastic shift in the last decade. People are more connected now than at any point in human history. This means, to put it bluntly, most people don’t like being bothered by poor...

/ July 24, 2024
Reviews
Google Reviews: The key to MSP success

Google Reviews: The key to MSP success

If you’re considering buying a product, hiring a service provider, eating at a restaurant, etc., what is one of the initial steps you take in your research? If you’re like most people – 99 percent to be exact – your...

/ July 9, 2024
case studies
Why MSPs should be creating video testimonials over case studies

Why MSPs should be creating video testimonials over case studies

In the marketing space, we always hear about how important it is to publish case studies. Case studies are proof that you’re an expert, this is true. But proving you’re an expert as a managed service provider (MSP) is not...

/ June 19, 2024
Ask an MSP Expert: Unlocking the secrets of SEO

Ask an MSP Expert: Unlocking the secrets of SEO

Search engine optimization (SEO) can be tricky to master. Luckily Kendra Lee, president of KLA Group, shared some helpful tips during her recent webinar on what to do when SEO is not meeting expectations. Kendra sheds light on the following...

/ June 13, 2024
Wingman MSP Marketing is celebrating Global MSP Day!

Wingman MSP Marketing is celebrating Global MSP Day!

We’re really excited to join the celebration of Global MSP Day, hosted by Barracuda MSP on June 6th, 2024! We’ll be joining the managed service provider (MSP) community to celebrate, reflect, and connect with each other after another eventful year...

/ May 30, 2024 / 6 Comments
LinkedIn Sales Navigator
Capture relevant leads through LinkedIn Sales Navigator

Capture relevant leads through LinkedIn Sales Navigator

LinkedIn Sales Navigator can be a game-changer for managed service providers (MSPs), and especially for business development representatives (BDRs). It can help you find new leads, catch buying signals, and more. In this article I’ll quickly show you how to...

/ May 30, 2024
MSP website
Getting the hero section right on your MSP website

Getting the hero section right on your MSP website

Managed service provider (MSP) websites serve many purposes. But above all else, they need to book sales calls. At Tech Pro Marketing – my MSP marketing company – we’ve built, analyzed, and refined hundreds of MSP websites. One of the...

/ May 29, 2024
converting MSP website
The converting MSP website checklist

The converting MSP website checklist

How’s your digital shop looking? Are the exterior and interior eye-catching? The products appealing and well laid out? Are there real, radiant people and irresistible offers that incentivize onlookers to walk in and get to the check-out? If they do,...

/ May 27, 2024
Marketing for MSP owners: Shifting from “when I have time” to getting it done

Marketing for MSP owners: Shifting from “when I have time” to getting it done

Rapid growth is an interesting time for managed service provider (MSP) owners – or all business owners for that matter. You’ve invested your life into building your company from the ground up, refining processes, marketing, selling, and having a hand...

/ May 21, 2024