Category: Sales & Marketing
A perfect marketing plan is hard to find
As a company that specializes in setting appointments for MSPs, we’re on the road quite a bit, attending industry events and meeting new professionals in our arena. Outside of a recent conference in Las Vegas, we met a fascinating Uber...
Outreach has a place in your MSP marketing strategy
As someone who has been in the MSP marketing game for years, I’ve seen trends come and go. Recently, I was on a call with a new client, discussing the shape of his marketing strategies moving forward. I’ve always believed...
The three things MSP buyers are looking for that are not “low price”
At Boot Camp, I shared the research I’d compiled on what clients want from their IT provider. This research was based on examining the responses to a testimonial request e-mail we have our MSP clients send to their best clients....
Ask an MSP Expert: What are some different pricing strategies to consider?
Q: There seems to be a lot of different opinions on how we should price our offering. How can we determine what the right pricing strategy is for our MSP business? Setting a pricing strategy is a critical process for...
Buy or die – long term prospecting
Recently, Managed Sales Pros has closed two new clients. What’s special about these engagements? Nothing, except that we’ve been pursuing both clients for around four years. The value of those clients totaled about 42,000 in MRR. A decent win, that...
Lessons from a prospect
Working in the MSP space, we’re well-acquainted with strange technical issues. Whenever we’re dealing with users, we’ll occasionally receive baffling complaints or inquiries. During one of our recent sales team meetings, John Pojeta, our VP of Business Development, told an...
When is it the right time to hire a lead generator?
As an MSP marketer who speaks to business owners on a regular basis, I tend to get a lot of prospects who contact me at different points along the larger journey that they’re taking. Some are just getting started, while...
How MSPs should use social media to grow their business
Are you using social media to gain a competitive advantage? If not, you should. Since 2006, Facebook, Twitter, and LinkedIn have been mainstream forms of marketing and communication. Yet, more than ten years later, I’m still observing that most IT...
Growth Hacking for MSPs: Marketing Automation
There is a glaring lack of creativity and innovation in the way MSPs market their business. This statement is not to offend those who put out a conscious effort, but more to inspire those who do not. With all the great...
6 sales mistakes MSPs consistently make
“Have you ever heard the phrase life is hard, but it’s harder when you’re stupid?” One of my favorite talk show personalities, Bill Handle, asks listeners this often. In my early days of selling, I earned the highest degree in...