Category: Sales & Marketing

Five steps to collecting valuable customer testimonials

Five steps to collecting valuable customer testimonials

In my experience, a customer is only too willing to help a business they enjoy working with to be successful. Remember this statement, as you think of the right way to approach a customer. If done in the wrong way,...

/ January 22, 2024
Ask an MSP Expert: How can I use ChatGPT for prospecting?

Ask an MSP Expert: How can I use ChatGPT for prospecting?

In a recent survey, 41 percent of respondents stated that while they use ChatGPT for other business initiatives, they haven’t used it for prospecting. Kendra Lee, president of KLA Group, shared some key tips during her webinar on how to...

/ December 27, 2023
Tip Tuesday: Techniques to enhance your marketing strategy

Tip Tuesday: Techniques to enhance your marketing strategy

With 2023 coming to an end, I want to share a few tips and tricks I’ve learned over the last year as I worked with MSP partners on their marketing efforts. I encourage you to review the below and see...

/ December 5, 2023
Barracuda SVP
Meet Patrick O’Donnell: Barracuda’s new SVP of Worldwide MSP Sales

Meet Patrick O’Donnell: Barracuda’s new SVP of Worldwide MSP Sales

We’re excited to share that today Barracuda announced the addition of a senior MSP sales executive to accelerate MSP sales. Patrick O’Donnell has joined Barracuda as SVP, Worldwide MSP Sales. In his new role, Patrick will be responsible for accelerating Barracuda’s...

/ November 15, 2023
LinkedIn
10 essentials to creating the ultimate LinkedIn company page

10 essentials to creating the ultimate LinkedIn company page

With 930 million members on LinkedIn, your company page isn’t just a place to post pictures from the company picnic. It is also your virtual handshake to a global audience. This is your opportunity to make a lasting impression and...

/ October 31, 2023
The role of brand archetypes in MSP websites

The role of brand archetypes in MSP websites

One thing we always hear from MSPs during the discovery phase is they want to be different. At my MSP marketing company – Tech Pro Marketing – we manage websites and lead generation for growing MSPs. Most of the MSPs that...

/ October 16, 2023
Cold-calling
Ask an MSP Expert: Mastering cold-calling in 2023

Ask an MSP Expert: Mastering cold-calling in 2023

As a managed service provider (MSP), you are constantly looking for ways to grow your business. Many are using cold-calling, a standard sales outreach technique, to mine for more business.  However, it’s no secret that many grapple with the perceived...

/ September 27, 2023
Tip Tuesday
Tip Tuesday: Lead generation for MSP marketing

Tip Tuesday: Lead generation for MSP marketing

This month’s Tip Tuesday dives into how many managed service provider (MSP) businesses need help attracting leads. Instead, they tailor their marketing strategy to focus on something else. While this might help companies in the beginning phases and even attract...

/ September 19, 2023
10 Hunter Sales Skills for MSPs
Ten essential sales hunting skills for MSPs

Ten essential sales hunting skills for MSPs

Sales hunting is a critical role for managed service providers (MSPs). The first sales role most MSPs hire is an appointment setter or an outside salesperson whose primary responsibility will be prospecting for new clients. Before you hire, it’s important...

/ August 10, 2023