Category: Sales & Marketing
How important is SEO for MSPs in 2020?
In my discussions with MSP business leaders, I often hear that SEO is just too difficult of a lead generation tactic to make it worth the investment. MSP owners and sales leaders insist that there are too many competitors going...
Sell or wallow: Which sales path will you choose?
You have heard me talk about the importance of MSPs adding new monthly recurring revenue (MRR) for more than a decade. Adding customers at the right price is key to becoming a World Class MSP. This strategy is more important...
Selling in tough times
The job of the tech salesperson has suddenly become a lot harder, despite a great run of healthy demand and innovation in the recent past. Life’s been pretty good for the past few years. The Brookings Institute reported in 2019...
Interviewing remote sales development agents for your MSP
Interviewing is a wildly subjective activity for most small businesses. We are all wired for our own bias, preferences and weird hang-ups. There is no one perfect way to interview, but there are a lot of ways to get yourself...
Polish your promise, win more customers
Not too long ago, I had the pleasure of visiting a mentor for an exciting, insightful, and intensive two-day workshop about my business. I’ve always made it a priority to do occasionally, because I think it’s really important to take...
Recruiting remote sales agents
Recruiting sales development agents is challenging to begin with. Nobody ever dreamed of becoming a telemarketer when they were a child. With unemployment in February 2020 at 4 percent, agent recruitment was bang-your-head-against-a-wall frustrating. With unemployment at 30 percent, people...
How does your MSP marketing stack up against these four questions?
I pay close attention to the marketing promotions I receive. I’ve been at this for a long time now, so it’s habit to critique the things I see. Sometimes, it’s brilliant. Other times, I am left scratching my head as...
How to become the hero in an unlikely situation
Last week, you read about A gift for the MSP heroes of the COVID-19 pandemic. Now, you’ll have the opportunity to explore this topic in depth with the expert, Derek Marin, the founder of Simple Selling. We teamed up to...
Managing a remote workforce
As the country moves in to lockdown in more states, there are more people than ever working remotely. There are enough posts online with helpful advice for those transitioning into remote workspaces for the first time. What about those of...
Handling your MSP marketing efforts during COVID-19
As I’m sure you can imagine, over the last few weeks we’ve had a lot of customers reaching out to us at Tech Pro Marketing to ask some variation of the same basic question: “… what do we do now?”...