Category: Sales & Marketing
3 tools for coaxing the truth out of prospects
You won’t find conversations where white lies are more plentiful than those with prospects. They like to play their cards close to the chest, especially early on in the relationship. How many times have you asked how happy they are...
Growth Hacking for MSPs: Fundamentals
The future of business is technical. From a marketing perspective, this theoretical strategy, known as “growth hacking” has bounced around Silicon Valley for almost decades with companies such as Dropbox, Zynga, and Instagram leading the way. As more tools are...
Why core values play a bigger part in marketing your MSP than you think
I was on the phone with one of my MSP marketing clients the other day and at a certain point, the topic of conversation turned away from business and towards a topic of interest to both of us: TED Talks.
Ask an Expert: How can I measure my MSP marketing success?
Q: We are investing more money in our MSP marketing, but we’re looking for ways to track our success. What marketing metrics should we measure? First of all, congratulations! Measuring the effectiveness of your campaigns is a great way to...
Fortune-making truths about media, money, and marketing process
Here’s a truth that many small business owners DON’T want to embrace, much less give recognition to: the more marketing media you can use simultaneously, the more money you’ll make. You’ll also be a LOT less vulnerable to an economic...
Navigating the great IT sales paradox
One of the most frustrating things IT services providers need to contend with these days is that while the sales funnel has collapsed, it’s actually taking longer than ever to close a deal.
3 Key steps to building the perfect email marketing campaign
While email may not seem like the most avant-garde medium, the truth is the average dollar spent on email marketing leads to a return on investment of nearly $40. It is among the most effective marketing tools when used correctly,...
If you want to win more MSP clients, you need to surprise them
As an essential part of our onboarding process with any new client at Tech Pro Marketing, we always go through a phase of competitor research. It’s always a good idea to keep up-to-date with what is going on in the industry,...
Getting 10 times the revenue from everything you do
When I’m working with a client to plan their marketing action list, one of the things I always do is take a campaign they’re currently doing that IS working and see how I can increase the payout. Unfortunately, most people...
3 big marketing developments for MSPs
It was nearly 2,500 years ago when Greek philosopher Heraclitus proclaimed, “Change is the only constant in life.” Two and a half millennia later, his words still ring true.