Category: Sales & Marketing
What you should showcase on your MSP website
Previously, I wrote on SmarterMSP about keeping your prices off of your MSP website. This article serves as a continuation of this topic, this time focusing on using your website to tell a story of value over price. In this...
How to write a sales email to prepare prospects to talk
Despite a wave of technology-driven sales tactics, email still remains an effective marketing tool in terms of return on investment (ROI) for small to medium-sized MSPs. Even though any MSP can say they know How to Write a Sales Email,...
Webinar ideas for busy MSPs
Now that events are online for the foreseeable future, it is time to rethink your marketing strategy. With no BNI groups, no cocktail parties, no golf tournaments, and no events to sponsor, how are you going to keep top of...
Steps for building an Account Based Marketing strategy
When digital marketing became popular we built a website. Then everyone talked about “content marketing” and so we added a blog. And don’t forget social media which came shortly thereafter! But what’s the ROI been on all these marketing tactics...
Keep your prices off your MSP website
Editors note: This is part one of a two-part series on using your website to tell a story of value over price. Part two, “What your MSP website should focus on instead” will be published next week. Stay tuned. Recently,...
Helping clients shift to a fully digital sales process
With the pandemic showing no signs of letting up in the U.S., your clients could be conducting online and phone sales for the foreseeable future. As the sales process shifts from in-person interactions to mostly digital, they could ask for...
Managing by the numbers: 3 KPIs for your MSP sales process
Are you trying to decide whether or not you would like to engage with a sales and marketing vendor? Are you considering hiring a telemarketer, hiring a social media manager or hiring a sales rep? Maybe you are trying to...
Social media – an MSP’s friend or foe?
For MSPs, the power of social media cannot be underestimated. This is a double-edged sword: although social media can be a strong positive force, it is also an easy way to lose the hard-won trust of your customers in a...
Your MSP isn’t all about price
As someone who spends a lot of time talking and writing about how managed services providers (MSPs) need to make their messaging all about the raw value they’re able to offer their prospects, I hear a lot of people say...
Three tips for prospecting for your MSP post-pandemic
Before COVID-19, managed services prospecting was challenging for MSP business owners. Selling in a displacement market (a market in which, real or perceived, your potential buyer already has a solution, and you’d like to replace it, or “displace” their current...