Category: Sales & Marketing

Ask an MSP Expert: Top sales and marketing strategies to navigate a cautious market 

Ask an MSP Expert: Top sales and marketing strategies to navigate a cautious market 

The uncertain economy has many MSPs seeing fewer leads in their sales funnel as well as a longer sales cycle with extended negotiation rounds. The changes in prospect behaviors are impacting MSP business growth projections. To overcome this, Kendra Lee,...

/ June 8, 2023
How to use ChatGPT for MSP outbound prospecting

How to use ChatGPT for MSP outbound prospecting

What an exciting time to be in business development for MSPs! The advent of ChatGPT has quickly improved our process. It’s given us back some time while providing us with good quality sales enablement copy that’s already getting marginal results....

/ May 23, 2023
Introducing Karen Ward, Barracuda MSP’s new VP, MSP Sales, Americas 

Introducing Karen Ward, Barracuda MSP’s new VP, MSP Sales, Americas 

Last week, Barracuda announced several new strategic investments to invigorate the partner experience and increase success within the channel ecosystem. These investments are explained in detail in the latest press release. Included among these investments is the promotion of Karen Ward,...

/ May 1, 2023
11 vital KPIs for MSP leaders to watch

11 vital KPIs for MSP leaders to watch

Many moons ago, Austrian-American management consultant Peter Drucker said, “If you can’t measure it, you can’t manage it.” This maxim ranks high on the list of Drucker’s quotations, and over the years, it has become a business dogma.

/ April 20, 2023
Ask an MSP Expert: How to get the most out of cold-calling in 2023

Ask an MSP Expert: How to get the most out of cold-calling in 2023

Cold-calling, a method to solicit prospects to learn more about one’s business, is an outbound sales tactic that is used by every business, including MSPs (managed service providers). It can be effective when done correctly, however, many people feel like...

/ April 19, 2023
This is the #1 reason lead generation doesn’t work

This is the #1 reason lead generation doesn’t work

The number one reason b2b lead generation doesn’t work is not what you think. As a business owner, you want to get more leads from your email campaigns, events and webinars, SEO, and Google Ads. That’s to be expected. You’re investing time and resources. You’re planning your...

/ April 13, 2023 / 7 Comments
How marketing conferences can dramatically improve your MSP’s marketing knowledge

How marketing conferences can dramatically improve your MSP’s marketing knowledge

If you speak to any Managed Service Provider (MSP) or IT Solution Provider, and ask them about their marketing, you will typically see and hear an uncomfortable response. With some exceptions, most IT businesses find marketing to be a challenge....

/ April 6, 2023
Ask an MSP Expert: How to attract new clients during an economic downturn 

Ask an MSP Expert: How to attract new clients during an economic downturn 

As the economy starts to slow down, managed service providers (MSPs) may begin to feel its effect in maintaining their sales, let alone trying to grow. The slowing of the economy also means a tougher market, however, with the right...

/ April 5, 2023
Ask an MSP Expert: When to use lead generation campaigns vs. sales prospecting

Ask an MSP Expert: When to use lead generation campaigns vs. sales prospecting

Q: I’m looking to grow my MSP business. What is the most effective way to grow my presence in the market and where should I invest my efforts? I frequently recommend using lead generation, and then in the next breath...

/ March 21, 2023
Why MSP prospecting isn’t all about timing   

Why MSP prospecting isn’t all about timing   

As most MSPs can attest to, prospecting can either thrive or fail depending on the approach. We’ve all heard plenty of horror stories, or maybe you’ve even experienced one yourself. But there are successes to be noted as well, and...

/ March 1, 2023