Category: Sales & Marketing
Selling managed services to the modern small business owner
I recently took on a client who fits the description of an “old school” MSP business owner – someone who has been in this industry for years and has seen the landscape shift around them time and again. This particular...
Ask an MSP Expert: What content should I use in my monthly newsletter?
Q: Now that we’re bringing on more customers at my MSP, we’re looking for new ways to keep them in the loop without having to call everyone to give each and every important update. We’re thinking about developing a monthly...
Close more clients with B.A.M.F.A.M.
A motto has caught on around our office, and we are seeing it spread to our MSP clients as well. The motto is “B.A.M.F.A.M.” which stands for “book a meeting from a meeting.”
Ask An MSP Expert: Why should we take a segmented approach to email marketing?
Q: Our MSP wants to take a different approach to its email marketing strategy. We have heard about the benefits of taking a segmented approach to email marketing, but we don’t know how to begin. Do you have any tips...
How to put more jingle in your pocket by staying in touch with your clients
I have long stated and taught the importance of FREQUENT and MEANINGFUL communication with your clients, as well as key strategic partners and centers of influence (association directors, sponsors, referral partners, etc.). Practically every business I know fails to do...
Why YouTube is super-critical for managed service providers
YouTube is the second most popular search engine, behind its owner, Google. This means that YouTube, the online video service, is also a powerful search engine. It is nothing new and has been around for years. So, why do so...
Ask an MSP Expert: How can our sales team book more meetings?
Q: One of the largest challenges our sales team faces is booking meetings with potential customers. Any ideas on how we can overcome this hurdle? We know that reaching your prospects can be challenging. In fact, a recent Hubspot report...
Build a sales pipeline that takes your MSP to the next level
Traditionally, many MSP businesses have relied heavily upon referrals from their current customer base to generate additional prospective clients. For the most part, leveraging referrals serves MSPs well. It may very well continue to be a significant source of new...
Why unsubscribes are actually a GOOD thing for your MSP’s email marketing list
The other day, I was on a conference call with one of my regular MSP marketing clients. I consider them as someone who I’ve had a great relationship with over the past few years. We were preparing a new email...
Why you shouldn’t fear the word “No” when selling
The following is an example of a question that I get from MSPs FREQUENTLY: “Once I get the contact on the phone, say the CEO, he or she will usually say, ‘Yes, I got your information and passed it on...