Category: Sales & Marketing
Ask an MSP Expert: How can I explain price increases to my customers?
Q: We added managed services to our IT offerings within the past five years. While we have a lot of happy customers, it seems like our margins are getting lower and lower. To truly provide our customers with the level...
How your MSP marketing can help you scale your business
As someone who spends his days, day in and day out, marketing for MSPs, there’s a mistake I see MSPs and other technology-related businesses make time and again that I’d like to shed a little light on. Scalability — that...
5 Tips for working with the press
Before the Internet, blogging, and social media, businesses relied heavily on advertising and public relations to build brand awareness. The joke among marketing leaders to clients was, “You either pray for space or pay for space—or both.” Fast forward from...
Ask an MSP Expert: How to overcome common MSP hurdles
Q: As a newer MSP business, we find ourselves running into new challenges all the time. What are some common challenges other MSPs are running into—and how can we avoid those issues moving forward? Often, the largest challenge we see...
Robin Robins: 10 marketing MUSTS for every campaign
The other day, as we were talking, a client shared with me an e-mail campaign sent out to close to 400 prospects WITH phone follow-up that generated a big fat ZERO. To be clear, not one of MY campaigns, but...
4 Ways to escape the new business turtle position
Most MSP business owners desire growth. They want to bring in more MSP new business. They want new sources of referrals. They want to have a bigger impact and reach more people with their expertise. The challenge that we often...
Ask an MSP Expert: What should I look for in a marketing candidate?
Q: As we continue to grow as a business, we’d like to focus on building our marketing department. What are some qualities we should look for when hiring a marketing candidate? Congrats! Adding a new face or two to your...
Carrie Simpson: Creating long-term prospecting success
If you had asked some our very first customers three or six months into their first campaign with us at Managed Sales Pros, many of them would have declared their programs a failure. Zero deals closed. Many of them left...
Why security should be a pillar in your MSP marketing strategy
Looking back on my two decades of industry experience, one thing I can say for sure is that while the digital era has brought a huge number of benefits with it, it’s also brought a number of significant disadvantages, too....
Ask an MSP Expert: Are pay-for-play magazines worth the cost?
Q: My MSP gets contacted once in a while by people offering to include us on a top 10 list of providers in the area. While this might be great for our business, it usually has a big price tag....