Category: Sales & Marketing
Tip Tuesday: Lead generation for MSP marketing
This month’s Tip Tuesday dives into how many managed service provider (MSP) businesses need help attracting leads. Instead, they tailor their marketing strategy to focus on something else. While this might help companies in the beginning phases and even attract...
Ten essential sales hunting skills for MSPs
Sales hunting is a critical role for managed service providers (MSPs). The first sales role most MSPs hire is an appointment setter or an outside salesperson whose primary responsibility will be prospecting for new clients. Before you hire, it’s important...
Understanding the 2023 sales landscape to achieve optimal success
In this 2023 sales landscape, your sales pipeline needs to grow. The sales cycle extends more than it has in the past two years. Prospects are disappearing. You’re tracking behind on critical metrics. Now you’re trying to figure out how...
Do MSPs need to hire an internal marketer?
Hiring a marketer in-house versus a marketing agency is a conundrum that almost every managed service provider (MSP) faces at some point. Many business owners may not realize that in-house marketers are not 100 percent necessary in every industry. MSPs...
Getting past the myths: why MSP sales reps fail
I frequently hear managed service providers (MSPs) lamenting that they aren’t getting enough sales, and they don’t know why. They want to fire their salesperson and start over. There are several areas to examine before making drastic changes in situations...
Think you’re ready to hire a salesperson for your MSP? Think again.
I’ve got a hard truth I want to share with MSP owners: Before you hire a person to do the job, you need to master it yourself, and this is especially true with sales. I run Tech Pro Marketing, an...
Ask an MSP Expert: Top sales and marketing strategies to navigate a cautious market
The uncertain economy has many MSPs seeing fewer leads in their sales funnel as well as a longer sales cycle with extended negotiation rounds. The changes in prospect behaviors are impacting MSP business growth projections. To overcome this, Kendra Lee,...
How to use ChatGPT for MSP outbound prospecting
What an exciting time to be in business development for MSPs! The advent of ChatGPT has quickly improved our process. It’s given us back some time while providing us with good quality sales enablement copy that’s already getting marginal results....
Introducing Karen Ward, Barracuda MSP’s new VP, MSP Sales, Americas
Last week, Barracuda announced several new strategic investments to invigorate the partner experience and increase success within the channel ecosystem. These investments are explained in detail in the latest press release. Included among these investments is the promotion of Karen Ward,...
11 vital KPIs for MSP leaders to watch
Many moons ago, Austrian-American management consultant Peter Drucker said, “If you can’t measure it, you can’t manage it.” This maxim ranks high on the list of Drucker’s quotations, and over the years, it has become a business dogma.
