Category: Sales & Marketing

business development representatives
Ask an MSP Expert: How to empower your outbound callers

Ask an MSP Expert: How to empower your outbound callers

Managed service providers (MSPs) are always searching for ways to grow the success of their business development representatives (BDRs) and to empower them. The goal is to equip them with knowledge and hands-on opportunities to hone in on their outbound...

/ January 31, 2024
Google Ads: Does it still work for MSPs in 2024?

Google Ads: Does it still work for MSPs in 2024?

Yes, Google Ads still works for MSPs in 2024. But it’s a much different game than what many MSP owners may remember.  We hear from our MSP friends that they were generating dozens of leads per month back in the...

/ January 29, 2024
Five steps to collecting valuable customer testimonials

Five steps to collecting valuable customer testimonials

In my experience, a customer is only too willing to help a business they enjoy working with to be successful. Remember this statement, as you think of the right way to approach a customer. If done in the wrong way,...

/ January 22, 2024
Ask an MSP Expert: How can I use ChatGPT for prospecting?

Ask an MSP Expert: How can I use ChatGPT for prospecting?

In a recent survey, 41 percent of respondents stated that while they use ChatGPT for other business initiatives, they haven’t used it for prospecting. Kendra Lee, president of KLA Group, shared some key tips during her webinar on how to...

/ December 27, 2023
Tip Tuesday: Techniques to enhance your marketing strategy

Tip Tuesday: Techniques to enhance your marketing strategy

With 2023 coming to an end, I want to share a few tips and tricks I’ve learned over the last year as I worked with MSP partners on their marketing efforts. I encourage you to review the below and see...

/ December 5, 2023
Barracuda SVP
Meet Patrick O’Donnell: Barracuda’s new SVP of Worldwide MSP Sales

Meet Patrick O’Donnell: Barracuda’s new SVP of Worldwide MSP Sales

We’re excited to share that today Barracuda announced the addition of a senior MSP sales executive to accelerate MSP sales. Patrick O’Donnell has joined Barracuda as SVP, Worldwide MSP Sales. In his new role, Patrick will be responsible for accelerating Barracuda’s...

/ November 15, 2023
LinkedIn
10 essentials to creating the ultimate LinkedIn company page

10 essentials to creating the ultimate LinkedIn company page

With 930 million members on LinkedIn, your company page isn’t just a place to post pictures from the company picnic. It is also your virtual handshake to a global audience. This is your opportunity to make a lasting impression and...

/ October 31, 2023
The role of brand archetypes in MSP websites

The role of brand archetypes in MSP websites

One thing we always hear from MSPs during the discovery phase is they want to be different. At my MSP marketing company – Tech Pro Marketing – we manage websites and lead generation for growing MSPs. Most of the MSPs that...

/ October 16, 2023
Cold-calling
Ask an MSP Expert: Mastering cold-calling in 2023

Ask an MSP Expert: Mastering cold-calling in 2023

As a managed service provider (MSP), you are constantly looking for ways to grow your business. Many are using cold-calling, a standard sales outreach technique, to mine for more business.  However, it’s no secret that many grapple with the perceived...

/ September 27, 2023