Category: Tech Insight
Assessing the impact of Windows 10 on MSPs
As Microsoft gears up for the second anniversary of Windows 10 next week, managed service providers should plan on seeing a lot more of the latest version of Windows on corporate desktops. Overall, Microsoft claims to have delivered more than 380 million...
CompTIA study: MSPs gearing up to add more services
Managed service providers are ready to expand. A full 59 percent of the 400 U.S.-based MSPs surveyed by CompTIA plan to increase the number of managed services they provide. Managed print services (32 percent), help desks (31 percent), virtual desktops, and database...
On the occasion of Office 365’s fifth birthday
Microsoft Office 365 had a momentous birthday this week, turning five years old. It’s easy to forget at this point, but under Steve Ballmer, Microsoft was lukewarm on the cloud. It was only when Satya Nadella took the reigns that...
Technology policy becomes mainstream campaign issue
Regardless of what side of the political aisle anyone hails from, there is some general agreement that more needs to be done by the next President of the United States to make sure the U.S. remains competitive from a technology...
Time to focus on customer renewal rates in age of the cloud
When it comes to selling IT solutions in the age of the cloud, the biggest change for IT service providers is the emphasis that needs to be placed on customer renewal rates for services that are sold as a subscription....
Geoffrey Moore shares advice on how to cross the IT selling chasm
When it comes to selling an IT project, many IT vendors and their partners have come to appreciate that the part of the budget controlled by the internal IT organization only represents a few percentage points of the total operational...
Ask an MSP Expert: How to provide reports to my customers
Q: A few of my small business customers are asking me about their monthly spend on data backup and are looking for some reporting to show them they are getting value from this expense and that everything is backed up...
The secret to making your MSP email marketing explode
Email marketing is still very much alive. (Picture Dr. Frankenstein screaming from his lab, “IT’S ALIVE, IT’S ALIVE!”) Email marketing hasn’t gone anywhere, but what was once a great tool for reaching new customers has been tarnished by a bunch...
Ask an MSP Expert: Collect and incorporate customer feedback
Q: My MSP business is looking to expand, and we’re planning to open offices in other cities and service customers in new verticals. It’s exciting, but I know that as businesses scale there are usually growing pains. Before we start...
Using World Backup Day as an MSP Marketing Opportunity
March 31 is approaching fast, but there’s still time for you to kick off communication with your customers and prospects to remind them of the importance of making sure their data is securely backed up and keeping their business fully...
