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Being a managed service provider (MSP) is not easy. Not only do MSPs need to be in tune with the latest and greatest technologies, manage the ever-growing business trends such as cloud computing, remote workforce, secure the right talents for the required work, and grow the business; but above all, you must ensure your customers are happy and satisfied with your service. Retaining existing customers is a critical component to your continued business success.

While most MSPs recognize the importance of retaining customers, they often struggle with the “how.” A key to long-term relationships with clients is to effectively and consistently demonstrate the value you bring. One popular method that MSPs rely on for this is to leverage the reporting generated from their remote monitoring and management (RMM) tool to help them illustrate the value they have provided during a given timeframe.

It’s possible to take this to the next level depending on your RMM’s features. With Barracuda RMM, in addition to detailed reporting, MSPs can provide site security insights to offer a more comprehensive look into the value their services have added.

When in doubt, refer to reports

Barracuda RMM compiles over 150 brand-able reports including an executive summary, detailed hardware inventory, detailed software inventory, site patch summary, software patch management compliance, work completed summary, and many more. These reports are very useful for MSPs to showcase the work they have completed.

Also, because security is one of the top priorities for businesses, Barracuda RMM has incorporated a Site Security Assessment feature that allows MSPs to easily view the security posture of their customers with remediation suggestions to improve the assessment scores where necessary.

By conducting regular Site Security Assessments, MSPs can easily articulate how their services have helped improve their customers’ security posture based on four different categories: antivirus, patch, user, and network security. It can identify trends in improvements (or regression) of their security posture, offer remediation suggestions, and provide easy-to-read reports that can be used for either customer-facing activities and internal remediation efforts.

Renewing managed service contracts can be difficult. However, by effectively demonstrating your value, you can retain more customers — and ultimately grow your managed services business. Join our weekly webinar to see how easy it is to demonstrate value with Barracuda RMM. 

Photo: G-Stock Studio / Shutterstock

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Doris Au

Posted by Doris Au

Doris is a product marketing manager at Barracuda MSP. In this position, she is responsible for connecting managed service providers with multi-layered security and data protection products that can protect their customers from today’s advanced cyber threats.

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