Results for: Ask an MSP Expert
Ask an MSP Expert: How can I make my business more productive
Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between. Q: One of my goals for 2015...
Ask an MSP Expert: How to differentiate my offering
Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between. Q: I am finding it harder and...
Ask an MSP Expert: How to help my health care customer be HIPAA compliant
Q: I just landed a new SMB customer, and they’re my first medical client. How can I make sure I’m doing all the right things to help keep my customer HIPAA compliant, as least as far as their data is...
Ask an MSP Expert: How to start a sales call as an MSP
Q: I set up a sales call with an SMB and need some tips on how to begin the conversation. Should I just launch into my sales pitch? What advice can you offer me on what to say and what...
Ask an MSP Expert: How do I respond to an SMB that wants to break up with me
Q: Help! I think one of my SMBs wants to leave me for another service provider. What do I do? Is there anything I can say to convince them to stay? I hate confrontation, but I don’t want to get...
Ask an MSP Expert: How to respond to a customer asking about reliability
Q: I’m getting close to closing a deal with a new customer, but they’re not that comfortable with technology and seem nervous about backing things up in the cloud. They keep asking about how reliable it really is. What can...
Ask an MSP Expert: How to explain malware to my customers
Q: I’m having trouble explaining malware to my customers. Can you define malware in terms they can understand? Also, what tips can I give them to help protect their business from a malware attack? You’re not alone. Every MSP faces...
Ask an MSP Expert: How to make backup mandatory for my customers
Q: I know the value of selling cloud backup and recovery as part of a managed service agreement, but some of my customers don’t get it and say they’d rather skip it. Should I make it a mandatory service for all...
Ask an Expert: How can I measure my MSP marketing success?
Q: We are investing more money in our MSP marketing, but we’re looking for ways to track our success. What marketing metrics should we measure? First of all, congratulations! Measuring the effectiveness of your campaigns is a great way to...
Ask a MSP Expert: What’s the best way to package my managed services?
Q: My clients always want to pick and choose what services they get and I feel like they usually miss something important. How do I package my services to make sure they’re getting what they want, while also making sure...
