Results for: Ask an MSP Expert
Survey highlights need for additional cloud security expertise
There’s an old maxim that says you can’t manage what you can’t see. That has never been truer than when it comes to cloud computing environments. That lack of visibility, however, also creates opportunities for managed service providers (MSPs) to...
ChatGPT for MSP marketing: What we’ve learned one year in
ChatGPT was unveiled on November 30, 2022 – and there has been no looking back in the marketing world. I want to start by saying that artificial intelligence (AI) is nothing new in marketing. Just like Bitcoin brought cryptocurrency into...
Inbound vs. outbound marketing: Which is right for your MSP?
As a small to mid-sized managed service provider (MSP) owner, you’ve probably relied heavily on word-of-mouth referrals. There’s absolutely nothing wrong with this. Word-of-mouth is the best lead generator – it shows you do great work, prospects are already excited...
Essential tips to enhancing MSP video content in 2024
It’s no secret most of the content we consume these days is video. Recent statistics show that more than 91 percent of businesses are using video as a marketing tool in 2024. Before I go deeper, I want to make...
Drones: Flying security opportunities for MSPs
As they continue to grow in popularity, drones are increasingly being included in managed service providers’ (MSPs) hardware and software management packages. For most MSPs, this is a natural extension, as drones are becoming more widely used in commercial applications,...
Opportunities arise for MSPs despite skills shortages
A survey of 2,740 IT decision-makers conducted by Skillsoft, finds only 16 percent plan to rely more on third parties for support despite ongoing skills shortages. Instead, a full 45 percent plan to invest in more training for their existing...
The MSP guide to creating an effective email newsletter
Most MSPs have thought about starting a company email newsletter. Our inboxes get flooded with email newsletters from companies every single day. Some of them are amazing – most of them go straight to the trash. But what makes an...
Meet Patrick O’Donnell: Barracuda’s new SVP of Worldwide MSP Sales
We’re excited to share that today Barracuda announced the addition of a senior MSP sales executive to accelerate MSP sales. Patrick O’Donnell has joined Barracuda as SVP, Worldwide MSP Sales. In his new role, Patrick will be responsible for accelerating Barracuda’s...
How MSPs should navigate the rise of cryptomining
Bitcoin value has been steadily climbing over the last year. Between March 2022 and November 2022, Bitcoin prices crashed from over $47,000 to around $16,000, however rising investor confidence has pushed Bitcoin back up over the $35,000 mark in October...
MSPs must place training bets carefully
There has always been a fine line between when an emerging IT platform creates enough demand for managed services and when it essentially becomes a commodity that most internal IT teams can manage on their own. Timing that transition is...
