Results for: carrie simpson
MSP sales and marketing; a little process goes a long way
All too often, communication between sales and marketing fails — which can lead to missed opportunities. Then the debate begins, are the leads bad or is the rep unskilled? Maybe neither, maybe both. In either case, a defined process and...
Smarter MSP Contributors
Guest Contributors Gary Pica Gary Pica is a pioneer in the managed services field. He is one of ChannelPro’s 20 industry visionaries and MSP Mentor’s most influential leaders. He has already built two top-performing MSPs. Today, Gary is the President...
Objection-handling tips: Keep the sales conversation going
Once in a while when cold calling for your MSP, you’re likely to encounter what we describe as the managed services perfect storm: a company with at least 20 computers (but less than 50), who is unhappy with their current...
How to get through to those prospects you’re ready to give up on
One time I lost my car keys when we were camping. I spent two hours looking for those keys, tracing my steps, looking in the grass, looking in the bathroom, looking at the playground. Then I gave up and called...
Two ways to use cold calling to help your other MSP marketing efforts
One of the things I love the most about cold calling is that it requires absolutely nothing to get started other than your time and a telephone. Cell phone, desk phone, soft phone … doesn’t matter. If you’ve got a...
Ask an MSP Expert: How to tell if a prospect just isn’t that into you
Q: I just met this small business prospect at a local networking event, and we had a great first conversation. It felt like we had a real connection, but I can’t tell if they feel the same way. I’ve...
Ask an MSP Expert: What can I do if a customer is freezing me out?
Q: I like to do an annual planning meeting with each of my customers at the beginning of the year, but there’s one customer who’s not getting back to me. I’ve tried reaching out through the usual means but haven’t...
4 Simple ways for MSPs to improve their cold-calling skills
Cold calling gets a bad rap sometimes, and I think it’s mostly because it forces MSPs to go outside their comfort zone. After all, it’s a different skill set, and it takes patience to see results. Making excuses is much...
Ask an MSP Expert: What are some ways to find new prospects in my market?
Q: I’ve recently started working in sales and marketing for a local MSP company. Right now, besides the business owner, I’m the only person focused on bringing in new business. With limited resources, how can I reach new prospects in...
How to use Compliance-as-a-Service to set your MSP business apart
It seems like every day I get a call from a stressed out IT service provider asking how to differentiate themselves from their competition. After all, in a world where 99.9 percent of IT service organizations all say the same...
