The future of MSP success: Outcomes over offerings
A recent report from Guidehouse signals the dawn of a new era for managed services. By the end of 2025, fees and contracts will increasingly be tied to business outcomes rather than traditional service delivery. As this transition unfolds, expect...
Q&A: How MSPs can strengthen municipal cyber defenses
Cities and municipalities continue to be under siege from hackers. In the past three months alone, several cities have been targeted by cybercriminals (and these are just the publicly reported cases): Michigan City, Indiana; Yellowknife, Canada; Sugar Land, Texas; McKinney,...
Barracuda Application Protection safeguards against critical React and Next.js flaws
Two newly disclosed critical remote code execution (RCE) vulnerabilities—CVE-2025-55182 and CVE-2025-66478—pose a serious threat to applications built on React and Next.js. These flaws allow attackers to execute arbitrary code on vulnerable systems, which can lead to application compromise, unauthorized access and potential...
Why every MSP needs a personal newsletter, not a corporate one
There’s one marketing channel I believe every MSP should use: and no, it’s not Google Ads or SEO. It’s email. Specifically, a personal email newsletter. Not a “company update.” Not a “tech tips” email. A message from you, with your...
Sales & Marketing
10 Critical sales hunting skills every high-performing rep has
Great sales hunters can open new opportunities, create pipelines from scratch, and drive consistent growth. Yet many reps labeled as hunters rely on personality instead of the behaviors that actually generate conversations. The real strength of a true hunter is...
Turn cold lists into qualified leads with 3 campaigns
Most teams say cold outreach doesn’t work anymore, but the problem isn’t the message. It’s the structure. When you time campaigns around awareness, trust, and direct connection, even cold lists start warm conversations that turn into qualified leads. This approach...
How smart MSPs turn Google Reviews into their #1 sales tool
Most managed service providers (MSPs) know they should collect Google reviews. But few realize how much money they’re leaving on the table by treating them as an afterthought. After reviewing the marketing data for hundreds of MSPs using our platform,...
Security
The 2025 ITRC Consumer Impact Report: A new era of identity crime
Founded in 1999, the Identity Theft Resource Center (ITRC) is a national nonprofit dedicated to empowering and guiding consumers, victims, businesses and government agencies to minimize risk and mitigate the impact of identity compromise and crime. The ITRC provides free...
Cybersecurity Threat Advisory: MongoDB RCE vulnerability
MongoDB has disclosed a high‑severity vulnerability, tracked as CVE‑2025‑14847, that could allow unauthenticated remote code execution (RCE). The flaw stems from the Zlib compression handler and can be exploited with low complexity, posing a serious risk to data confidentiality and...
Cybersecurity Threat Advisory: HPE OneView vulnerability enables RCE
A newly disclosed vulnerability, tracked as CVE‑2025‑37164, affects the Hewlett Packard Enterprise (HPE) OneView product and has been assigned a CVSS score of 10.0. Read this Cybersecurity Threat Advisory for more details and recommended steps to protect your environment. What...
Better Business
AI in 2026: Hype vs. reality
Well, here we are. 2026 has arrived, and chances are you’ve overindulged—not just in food and drink, but in consuming endless “expert” predictions about the year ahead. If you’ve been paying attention, you’ve probably noticed that nearly every forecast has...
Customer management incentive programs fuel MSP growth
Customer retention has always been a priority for managed service providers (MSPs), but IT vendors are now placing even greater emphasis on it—and backing that focus with financial incentives. Doubling down on customer retention Amazon Web Services (AWS), for example,...
Tip Tuesday: How to use your PSA to simplify client compliance
Your clients need to meet stringent regulations to avoid fines and legal repercussions. As their managed service provider (MSP), they trust you to help them. Balancing the growing demand for compliance with limited resources is complex, especially when workflows vary...
Tech Insight
Tech Time Warp: Wishing the world a “Merry Christmas” via text for 33 years
This week’s Tech Time Warp goes back thirty-three years ago when a 22-year-old software engineer in the UK started what is now a modern holiday tradition: sending Christmas greetings via text. Neil Papworth sent the first SMS text message to...
Barracuda Assistant arrives in Barracuda Managed XDR dashboard
We’re excited to announce that Barracuda Assistant, our AI-powered support companion, is now available directly within the Barracuda Managed XDR dashboard. With this launch you get instant access to answers, step-by-step guidance and all the how-to resources you need, without ever...
Tech Time Warp: The transistor quietly slips on to the scene
Today it’s widely accepted one of the greatest — if not the greatest — inventions of the modern world is the transistor, and it’s well known that the defining demonstration of the transition took place Dec. 23, 1947. But this...
