Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between.
Tag: Ask an MSP Expert
Ask an MSP Expert: Is 24/7 monitoring necessary for MSPs?
Ask an MSP Expert: Is 24/7 monitoring necessary for MSPs?
Q: I’m the President of a small MSP in Wisconsin and I’m proud of our customer-service and problem-solving skills. However, my last tech goes home for the night at 11 p.m. and if a customer’s servers crash after that point,...
Ask an MSP Expert: Taking a segmented approach to email marketing
Ask an MSP Expert: Taking a segmented approach to email marketing
Q: Our MSP wants to take a different approach to its email marketing strategy. We have heard about the benefits of taking a segmented approach to email marketing, but we don’t know how to begin. Do you have any tips...
Ask An MSP Expert: Any MSP marketing pitfalls to avoid in 2019?
Ask An MSP Expert: Any MSP marketing pitfalls to avoid in 2019?
Q: What are some MSP marketing mistakes that you see often and how can we avoid them in 2019? In the world of MSP marketing, there are many trends and practices that quickly become popular, and it will suddenly seem...
Ask an MSP Expert: How can MSPs strengthen their clients’ defenses from cryptominers?
Ask an MSP Expert: How can MSPs strengthen their clients’ defenses from cryptominers?
Q: I have some customers with fairly large networks, and one of them is a business college. It seems like all those latent CPUs would be an attractive target for cryptominers. We’ve been taking steps to protect them, but I’m...
Ask An MSP Expert: What are some MSP marketing musts for 2019?
Ask An MSP Expert: What are some MSP marketing musts for 2019?
Q: We recently hired a new marketing team member starting in the New Year. While we’ve done marketing for our IT service business in the past, it’s always been in fits and starts. I want to make sure our new...
Ask an MSP Expert: How can we expand our IT service business internationally?
Ask an MSP Expert: How can we expand our IT service business internationally?
Q: The managed service business is very competitive and sometimes the United States feels saturated with IT providers. My business is strong and I’m primed to grow it. Are there any options for expanding internationally? Good question! For insights on...
Ask an MSP Expert: Navigating the bid process for government clients
Ask an MSP Expert: Navigating the bid process for government clients
Q: My MSP has never gone after government business, I have wanted to, but I keep getting scared away by the whole bidding process. How complicated is it? An excellent MSP opportunity may be hiding in plain sight. Many MSPs...
Ask an MSP Expert: Why does my MSP need a Cyber Liability Insurance policy?
Ask an MSP Expert: Why does my MSP need a Cyber Liability Insurance policy?
Q: My MSP business is growing, and I’m concerned about staying properly insured. I carry the required insurance on our service vans, and I have a general liability policy that a long-time family friend who is also an insurance salesman...
Ask an MSP Expert: How can I get better control of my MSP finances?
Ask an MSP Expert: How can I get better control of my MSP finances?
Q: I’m great at the technical side of the MSP business, and people seem to like our work. In fact, we’ve never been busier. But somehow that’s not showing up in my bottom line. I know that as the owner,...
Demand for external GDPR expertise needs more time to build
Demand for external GDPR expertise needs more time to build
As the deadline grows closer for complying with the General Data Protection Rule (GDPR) being put into effect May 25, 2018, by the European Union, there’s a marked difference in attitudes between IT organizations in Europe and in the U.S. concerning the...
