Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between.
Tag: Ask an MSP Expert
Ask an MSP Expert: What are some different pricing strategies to consider?
Ask an MSP Expert: What are some different pricing strategies to consider?
Q: There seems to be a lot of different opinions on how we should price our offering. How can we determine what the right pricing strategy is for our MSP business? Setting a pricing strategy is a critical process for...
Ask an MSP Expert: Should my MSP pursue industrial clients?
Ask an MSP Expert: Should my MSP pursue industrial clients?
Q: We serve primarily healthcare and finance companies, but our region has a robust manufacturing base. Are there many opportunities for MSPs in manufacturing? If so, are there any insights you can provide about taking clients in this vertical? If you...
Ask an MSP Expert: How can I help my customers decide on a retention policy?
Ask an MSP Expert: How can I help my customers decide on a retention policy?
Q: As an MSP, I frequently see businesses make mistakes when developing a data retention policy. These mistakes often result in businesses losing their data due to accidental deletions or exposing their data to bad actors because the company has...
Ask an MSP Expert: How can we attract more students to the IT industry?
Ask an MSP Expert: How can we attract more students to the IT industry?
Q: I own a mid-sized MSP and I’m having trouble finding talented technicians. That has me worried about the industry as a whole. Is there any hope for getting more kids interested in the profession? MSP’s are fighting a chronic...
Ask an MSP Expert: Do I need to offer an additional backup service with Office 365?
Ask an MSP Expert: Do I need to offer an additional backup service with Office 365?
Q: More of my customers are moving towards Office 365, and they believe everything is being backed up. Is this true, or should my MSP create additional backups of Office 365 data? In terms of email and data services, Office...
Ask an MSP Expert: Does my MSP need a lawyer?
Ask an MSP Expert: Does my MSP need a lawyer?
I am an MSP owner with a broad mix of clients, but we handle a large amount of HIPPA-protected information for healthcare customers, as well as sensitive banking data. I worry about being sued if there is a breach. Should...
Ask an MSP Expert: What is a BEC attack and how do I explain it to my customers?
Ask an MSP Expert: What is a BEC attack and how do I explain it to my customers?
Q: We’ve heard that BEC attacks are one of the most prominent cybersecurity threats to our customers’ businesses today. What is this and how can we protect our SMBs from its attempts to breach our defenses? Business Email Compromise (BEC)...
Ask an MSP Expert: Is 24/7 monitoring necessary for MSPs?
Ask an MSP Expert: Is 24/7 monitoring necessary for MSPs?
Q: I’m the President of a small MSP in Wisconsin and I’m proud of our customer-service and problem-solving skills. However, my last tech goes home for the night at 11 p.m. and if a customer’s servers crash after that point,...
Ask an MSP Expert: Taking a segmented approach to email marketing
Ask an MSP Expert: Taking a segmented approach to email marketing
Q: Our MSP wants to take a different approach to its email marketing strategy. We have heard about the benefits of taking a segmented approach to email marketing, but we don’t know how to begin. Do you have any tips...
Ask An MSP Expert: Any MSP marketing pitfalls to avoid in 2019?
Ask An MSP Expert: Any MSP marketing pitfalls to avoid in 2019?
Q: What are some MSP marketing mistakes that you see often and how can we avoid them in 2019? In the world of MSP marketing, there are many trends and practices that quickly become popular, and it will suddenly seem...
