Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between.
Tag: Ask an MSP Expert
Ask an MSP Expert: Do I need to offer an additional backup service with Office 365?
Ask an MSP Expert: Do I need to offer an additional backup service with Office 365?
Q: More of my customers are moving towards Office 365, and they believe everything is being backed up. Is this true, or should my MSP create additional backups of Office 365 data? In terms of email and data services, Office...
Ask an MSP Expert: Does my MSP need a lawyer?
Ask an MSP Expert: Does my MSP need a lawyer?
I am an MSP owner with a broad mix of clients, but we handle a large amount of HIPPA-protected information for healthcare customers, as well as sensitive banking data. I worry about being sued if there is a breach. Should...
Ask an MSP Expert: What is a BEC attack and how do I explain it to my customers?
Ask an MSP Expert: What is a BEC attack and how do I explain it to my customers?
Q: We’ve heard that BEC attacks are one of the most prominent cybersecurity threats to our customers’ businesses today. What is this and how can we protect our SMBs from its attempts to breach our defenses? Business Email Compromise (BEC)...
Ask an MSP Expert: Is 24/7 monitoring necessary for MSPs?
Ask an MSP Expert: Is 24/7 monitoring necessary for MSPs?
Q: I’m the President of a small MSP in Wisconsin and I’m proud of our customer-service and problem-solving skills. However, my last tech goes home for the night at 11 p.m. and if a customer’s servers crash after that point,...
Ask an MSP Expert: Taking a segmented approach to email marketing
Ask an MSP Expert: Taking a segmented approach to email marketing
Q: Our MSP wants to take a different approach to its email marketing strategy. We have heard about the benefits of taking a segmented approach to email marketing, but we don’t know how to begin. Do you have any tips...
Ask An MSP Expert: Any MSP marketing pitfalls to avoid in 2019?
Ask An MSP Expert: Any MSP marketing pitfalls to avoid in 2019?
Q: What are some MSP marketing mistakes that you see often and how can we avoid them in 2019? In the world of MSP marketing, there are many trends and practices that quickly become popular, and it will suddenly seem...
Ask an MSP Expert: How can MSPs strengthen their clients’ defenses from cryptominers?
Ask an MSP Expert: How can MSPs strengthen their clients’ defenses from cryptominers?
Q: I have some customers with fairly large networks, and one of them is a business college. It seems like all those latent CPUs would be an attractive target for cryptominers. We’ve been taking steps to protect them, but I’m...
Ask An MSP Expert: What are some MSP marketing musts for 2019?
Ask An MSP Expert: What are some MSP marketing musts for 2019?
Q: We recently hired a new marketing team member starting in the New Year. While we’ve done marketing for our IT service business in the past, it’s always been in fits and starts. I want to make sure our new...
Ask an MSP Expert: How can we expand our IT service business internationally?
Ask an MSP Expert: How can we expand our IT service business internationally?
Q: The managed service business is very competitive and sometimes the United States feels saturated with IT providers. My business is strong and I’m primed to grow it. Are there any options for expanding internationally? Good question! For insights on...
Ask an MSP Expert: Navigating the bid process for government clients
Ask an MSP Expert: Navigating the bid process for government clients
Q: My MSP has never gone after government business, I have wanted to, but I keep getting scared away by the whole bidding process. How complicated is it? An excellent MSP opportunity may be hiding in plain sight. Many MSPs...
