Tag: IT
Behind the scenes with Barracuda at IT Nation Connect!
A few weeks ago, I had the opportunity to attend IT Nation Connect in Orlando Florida with the Barracuda team. Along with seeing all of the exciting things that the team had in store for the event, the team and...
Survey reveals cloud trends opening opportunities for MSPs
A survey of 962 IT decision makers conducted by CDW suggests organizations rely on a mix of internal and external expertise to manage cloud services. 88 percent said they can effectively manage their cloud environments, with 50 percent noting they...
Cybersecurity roadmap: How MSPs can guide customers through the risk landscape
As cyber threats evolve and proliferate business systems, managed security providers (MSPs) are vital in helping businesses counter attacks by adopting a comprehensive strategy for risk mitigation. This includes preparation, response, and recovery, while also understanding the organization’s cybersecurity risk...
The benefits of Barracuda’s new scalable backup
Data is money, and data protection is a key piece of any business continuity plan or cybersecurity strategy. This is a concern for companies that need an increasing amount of storage and backup capacity but have no extra budget to...
Ask an MSP Expert: Secrets to thriving in a fast-changing industry
Staying ahead of the rapidly evolving cyber threat landscape requires more than just technological prowess from a managed service providers (MSP). It demands a deep understanding of industry dynamics, and a robust network built off trust and collaboration. In the...
How MSPs can turn IT crisis management into opportunity
Newton’s third law of physics holds that every action has an equal and opposite reaction. The recent global IT outage, impacting roughly 8.5 million devices running older variants of Windows, is no exception. The two most immediate impacts will be...
Four megatrends MSPs should track to stay relevant
Most business executives are squarely focused on increasing profits and revenues during the day. However, at night they tend to worry more about megatrends that present risks to the business that are often beyond their control. According to a global...
An MSP’s role to helping customers navigate through changes
The technology industry is constantly changing, and managed service providers (MSPs) need to step in to help customers navigate these changes, especially in the wake of a merger or acquisition. It is usually accompanied by substantial changes in licensing and...
Addressing your prospects’ pain points in your marketing
Connecting authentically with your prospects is vital to your managed service provider’s growth mission. This starts by addressing their pain points effectively in your marketing collateral, specifically your website. Building empathy and connection When potential clients visit your website, they...
Are you using your prospects’ value curve to boost sales?
One of the biggest challenges for any sales team is to identify the pinnacle priorities that sit at the very top of an executive’s value curve. These are the priorities executives will give time, attention, and budget. So, how can...
