Tag: MSP Marketing
Robin Robins: The Shiny-New-Penny Syndrome
One of the 1,100+ Boot Camp attendees wrote a rather extensive note, providing feedback that the sessions were worthless and nothing of value could be gained or learned. She mentioned the “lack of new campaigns” as one of her main...
Carrie Simpson: Thought leadership prospecting the right way
Thought leadership prospecting combines personalized interactions with automated marketing touches. It uses carefully curated content and intelligent one-on-one discussions to begin and nurture relationships with qualified prospects. The good news is that you can start thought leadership prospecting using the...
Angela Leavitt: 7 key marketing KPIs for MSPs
The beginning of any new year is an exciting time for MSPs, especially when it comes to your sales and marketing efforts. You have a blank slate and, hopefully, another full year of data from which to learn and move...
Nate Freedman: Is your MSP wasting money on the wrong type of marketing?
As a marketing professional with more than a decade of entrepreneurial experience, I tend to spend a lot of time talking to managed services providers about the ways that they can use digital marketing to continue to grow and evolve...
Robin Robins: How to know with absolute certainty what customers want and will buy
Are you having trouble figuring out what additional services your customers want? What offers will get the best response? What you need to be able to do or say to get welcomed in to talk instead of being blocked, screened,...
Customer loyalty to cloud and IT service providers is not all that high
It turns out that in terms of brand loyalty IT professionals are least loyal to cloud service providers (CSPs) and IT outsourcing/consulting partners. A survey of 535 IT professionals conducted by Spiceworks finds more than 70 percent of IT buyers are...
Brad Stoller: How to market your MSP with dignity
The loudest voices in marketing can paint a picture where late-night infomercials, cheesy banner ads, and pushy salespeople represent the standard of what marketing is and should be. While there is no shortage of bad marketing out there, it is...
Stuart Crawford: What does the future of MSP marketing look like?
2018 is just around the corner, and, wow, it feels like it was only yesterday that I was patching computers and Windows servers for Y2K. Where does time go? MSP marketing has changed drastically since I first started doing business...
Robin Robins: Let’s talk about what should REALLY scare you as an MSP
Fears are odd things. I met a guy once who makes a living wiggling into tiny, dark crawl spaces under houses where mold, feces, poisonous spiders, snakes, rats, and other unsavory things abound, and he was impressed by my fearlessness...
Robin Robins: Fortune-making truths about media, money, and marketing process
Here’s a truth many small business owners DON’T want to embrace, much less give recognition to: The more marketing media you can use simultaneously, the more money you’ll make. You’ll also be a LOT less FRAGILE and vulnerable to an...
