Tag: MSP Marketing
Why MSPs should be creating video testimonials over case studies
In the marketing space, we always hear about how important it is to publish case studies. Case studies are proof that you’re an expert, this is true. But proving you’re an expert as a managed service provider (MSP) is not...
Wingman MSP Marketing is celebrating Global MSP Day!
We’re really excited to join the celebration of Global MSP Day, hosted by Barracuda MSP on June 6th, 2024! We’ll be joining the managed service provider (MSP) community to celebrate, reflect, and connect with each other after another eventful year...
Getting the hero section right on your MSP website
Managed service provider (MSP) websites serve many purposes. But above all else, they need to book sales calls. At Tech Pro Marketing – my MSP marketing company – we’ve built, analyzed, and refined hundreds of MSP websites. One of the...
Marketing for MSP owners: Shifting from “when I have time” to getting it done
Rapid growth is an interesting time for managed service provider (MSP) owners – or all business owners for that matter. You’ve invested your life into building your company from the ground up, refining processes, marketing, selling, and having a hand...
Ask an MSP Expert: Crafting the ultimate MSP website
In the competitive managed service provider (MSP) market, having an effective website is crucial for lead generation. In this edition of Ask an MSP Expert, discover key tips and pointers to make your website stand out. Recently we were joined...
Ask an MSP Expert: Demonstrating the Microsoft 365 backup value
While you may think your customers’ Microsoft 365 data is backed up, chances are it’s not. Finding a comprehensive and easy-to-use cloud backup solution that will resolve this problem is a growing priority for MSPs. Once that solution has been...
Your MSP website doesn’t need to be catchy
IT is one of the most in-demand business services in the world. There are thousands and thousands of managed service providers (MSPs) out there. The struggle in every crowded industry is to stand out. The IT world is no exception....
Obliterating three MSP marketing misconceptions
The marketing industry is a fascinating one. When you look up tips from experts, you’ll see all kinds of misconceptions, myths, and conflicting information. However, this isn’t because the experts don’t know what they are talking about. For one, the...
Tip Tuesday: Utilize social proof to elevate your MSP’s market position
Managed service providers (MSPs) must stand out from dozens of competitors if they want companies to use their software service. Social proof is a great way to provide insight into your company’s offerings and elevate your market position. Tapping into...
ChatGPT for MSP marketing: What we’ve learned one year in
ChatGPT was unveiled on November 30, 2022 – and there has been no looking back in the marketing world. I want to start by saying that artificial intelligence (AI) is nothing new in marketing. Just like Bitcoin brought cryptocurrency into...
