Tag: MSP Marketing
How your MSP marketing can help you scale your business
As someone who spends his days, day in and day out, marketing for MSPs, there’s a mistake I see MSPs and other technology-related businesses make time and again that I’d like to shed a little light on. Scalability — that...
Robin Robins: 10 marketing MUSTS for every campaign
The other day, as we were talking, a client shared with me an e-mail campaign sent out to close to 400 prospects WITH phone follow-up that generated a big fat ZERO. To be clear, not one of MY campaigns, but...
4 Ways to escape the new business turtle position
Most MSP business owners desire growth. They want to bring in more MSP new business. They want new sources of referrals. They want to have a bigger impact and reach more people with their expertise. The challenge that we often...
Why security should be a pillar in your MSP marketing strategy
Looking back on my two decades of industry experience, one thing I can say for sure is that while the digital era has brought a huge number of benefits with it, it’s also brought a number of significant disadvantages, too....
Robin Robins: The Shiny-New-Penny Syndrome
One of the 1,100+ Boot Camp attendees wrote a rather extensive note, providing feedback that the sessions were worthless and nothing of value could be gained or learned. She mentioned the “lack of new campaigns” as one of her main...
Carrie Simpson: Thought leadership prospecting the right way
Thought leadership prospecting combines personalized interactions with automated marketing touches. It uses carefully curated content and intelligent one-on-one discussions to begin and nurture relationships with qualified prospects. The good news is that you can start thought leadership prospecting using the...
Angela Leavitt: 7 key marketing KPIs for MSPs
The beginning of any new year is an exciting time for MSPs, especially when it comes to your sales and marketing efforts. You have a blank slate and, hopefully, another full year of data from which to learn and move...
Nate Freedman: Is your MSP wasting money on the wrong type of marketing?
As a marketing professional with more than a decade of entrepreneurial experience, I tend to spend a lot of time talking to managed services providers about the ways that they can use digital marketing to continue to grow and evolve...
Robin Robins: How to know with absolute certainty what customers want and will buy
Are you having trouble figuring out what additional services your customers want? What offers will get the best response? What you need to be able to do or say to get welcomed in to talk instead of being blocked, screened,...
Customer loyalty to cloud and IT service providers is not all that high
It turns out that in terms of brand loyalty IT professionals are least loyal to cloud service providers (CSPs) and IT outsourcing/consulting partners. A survey of 535 IT professionals conducted by Spiceworks finds more than 70 percent of IT buyers are...
