Tag: MSP Marketing

Ask an MSP Expert: What should I look for in a marketing candidate?

Ask an MSP Expert: What should I look for in a marketing candidate?

Q: As we continue to grow as a business, we’d like to focus on building our marketing department. What are some qualities we should look for when hiring a marketing candidate? Congrats! Adding a new face or two to your...

/ May 28, 2018
MSP marketing strategy
Why security should be a pillar in your MSP marketing strategy

Why security should be a pillar in your MSP marketing strategy

Looking back on my two decades of industry experience, one thing I can say for sure is that while the digital era has brought a huge number of benefits with it, it’s also brought a number of significant disadvantages, too....

/ May 16, 2018 / 2 Comments
Shiny penny marketing
Robin Robins: The Shiny-New-Penny Syndrome

Robin Robins: The Shiny-New-Penny Syndrome

One of the 1,100+ Boot Camp attendees wrote a rather extensive note, providing feedback that the sessions were worthless and nothing of value could be gained or learned. She mentioned the “lack of new campaigns” as one of her main...

/ April 30, 2018
Thought leadership
Carrie Simpson: Thought leadership prospecting the right way

Carrie Simpson: Thought leadership prospecting the right way

Thought leadership prospecting combines personalized interactions with automated marketing touches. It uses carefully curated content and intelligent one-on-one discussions to begin and nurture relationships with qualified prospects. The good news is that you can start thought leadership prospecting using the...

/ April 18, 2018 / 3 Comments
marketing KPIs
Angela Leavitt: 7 key marketing KPIs for MSPs

Angela Leavitt: 7 key marketing KPIs for MSPs

The beginning of any new year is an exciting time for MSPs, especially when it comes to your sales and marketing efforts. You have a blank slate and, hopefully, another full year of data from which to learn and move...

/ April 18, 2018
marketing strategy mistakes
Nate Freedman: Is your MSP wasting money on the wrong type of marketing?

Nate Freedman: Is your MSP wasting money on the wrong type of marketing?

As a marketing professional with more than a decade of entrepreneurial experience, I tend to spend a lot of time talking to managed services providers about the ways that they can use digital marketing to continue to grow and evolve...

/ March 14, 2018
Robin Robins: How to know with absolute certainty what customers want and will buy

Robin Robins: How to know with absolute certainty what customers want and will buy

Are you having trouble figuring out what additional services your customers want? What offers will get the best response? What you need to be able to do or say to get welcomed in to talk instead of being blocked, screened,...

/ January 24, 2018 / 2 Comments
customer loyalty
Customer loyalty to cloud and IT service providers is not all that high

Customer loyalty to cloud and IT service providers is not all that high

It turns out that in terms of brand loyalty IT professionals are least loyal to cloud service providers (CSPs) and IT outsourcing/consulting partners. A survey of 535 IT professionals conducted by Spiceworks finds more than 70 percent of IT buyers are...

/ January 16, 2018
Market your MSP
Brad Stoller: How to market your MSP with dignity

Brad Stoller: How to market your MSP with dignity

The loudest voices in marketing can paint a picture where late-night infomercials, cheesy banner ads, and pushy salespeople represent the standard of what marketing is and should be. While there is no shortage of bad marketing out there, it is...

/ December 27, 2017 / 3 Comments
msp marketing future
Stuart Crawford: What does the future of MSP marketing look like?

Stuart Crawford: What does the future of MSP marketing look like?

2018 is just around the corner, and, wow, it feels like it was only yesterday that I was patching computers and Windows servers for Y2K. Where does time go? MSP marketing has changed drastically since I first started doing business...

/ December 20, 2017 / 1 Comment