Tag: MSP Marketing

Keep your prices off your MSP website

Keep your prices off your MSP website

Editors note: This is part one of a two-part series on using your website to tell a story of value over price. Part two, “What your MSP website should focus on instead” will be published next week. Stay tuned. Recently,...

/ August 18, 2020
Managing by the numbers: 3 KPIs for your MSP sales process

Managing by the numbers: 3 KPIs for your MSP sales process

Are you trying to decide whether or not you would like to engage with a sales and marketing vendor? Are you considering hiring a telemarketer, hiring a social media manager or hiring a sales rep? Maybe you are trying to...

/ August 10, 2020 / 1 Comment
The tale of two MSP realities

The tale of two MSP realities

Over the years, you have heard me talk about the tale of two MSP realities. In one reality, sales and marketing is hard, prospects refuse to pay higher prices, and the market determines your ability to succeed. In the other...

/ June 30, 2020
Marketing engines for MSPs

Marketing engines for MSPs

As someone who has been working with MSPs and other tech-related organizations on their marketing needs for many years, I’m always struck by the number of people who say that they’re still finding the majority of their clients “the old...

/ June 16, 2020
How important is SEO for MSPs in 2020?

How important is SEO for MSPs in 2020?

In my discussions with MSP business leaders, I often hear that SEO is just too difficult of a lead generation tactic to make it worth the investment. MSP owners and sales leaders insist that there are too many competitors going...

/ May 26, 2020
Polish your promise, win more customers

Polish your promise, win more customers

Not too long ago, I had the pleasure of visiting a mentor for an exciting, insightful, and intensive two-day workshop about my business. I’ve always made it a priority to do occasionally, because I think it’s really important to take...

/ April 7, 2020
How does your MSP marketing stack up against these four questions?

How does your MSP marketing stack up against these four questions?

I pay close attention to the marketing promotions I receive. I’ve been at this for a long time now, so it’s habit to critique the things I see. Sometimes, it’s brilliant. Other times, I am left scratching my head as...

/ April 1, 2020
How to become the hero in an unlikely situation

How to become the hero in an unlikely situation

Last week, you read about A gift for the MSP heroes of the COVID-19 pandemic. Now, you’ll have the opportunity to explore this topic in depth with the expert, Derek Marin, the founder of Simple Selling. We teamed up to...

/ March 31, 2020
Handling your MSP marketing efforts during COVID-19

Handling your MSP marketing efforts during COVID-19

As I’m sure you can imagine, over the last few weeks we’ve had a lot of customers reaching out to us at Tech Pro Marketing to ask some variation of the same basic question: “… what do we do now?”...

/ March 26, 2020
A gift for the MSP heroes of the COVID-19 pandemic

A gift for the MSP heroes of the COVID-19 pandemic

This virus is bringing out the best and worst in people, companies, and everything in between. The best are offering help to strangers and doing other helpful acts to assist those around them. Hopefully your MSP is in the first...

/ March 20, 2020