Tag: MSP Marketing
How marketing conferences can dramatically improve your MSP’s marketing knowledge
If you speak to any Managed Service Provider (MSP) or IT Solution Provider, and ask them about their marketing, you will typically see and hear an uncomfortable response. With some exceptions, most IT businesses find marketing to be a challenge....
Ask an MSP Expert: How to attract new clients during an economic downturn
As the economy starts to slow down, managed service providers (MSPs) may begin to feel its effect in maintaining their sales, let alone trying to grow. The slowing of the economy also means a tougher market, however, with the right...
It’s time to rethink your marketing strategy MSPs
In a recent article, MSP lead generation failures, I talked about some of the common challenges I hear from MSPs. They want “more blogs”, “more advertising budget”, and “more more more” of things that haven’t worked well in the past,...
MSP marketing part 3: Special operations marketing
In part 3 of our journey in the land of MSP marketing, we look at MSPs with full specialization. In this scenario, using mining lingo, you have a very narrow specialization focus. You mine only for diamonds and are willing...
MSP marketing part 2: Maneuver marketing
In Part 1 of this mini-series on MSP marketing, we looked at attrition marketing, the most basic form of marketing MSP services. Now in Part 2, we’ll take a trip in the world of maneuver marketing using the example of...
MSP marketing, like mining, comes in three forms – Part 1
In the movie Patriot, Benjamin Martin, played by Mel Gibson, warns his comrades not to go muzzle-to-muzzle against the English army and still hope to win. It just couldn’t happen. Similarly, MSPs are better off not going head-to-head with their...
Hiring an expensive videographer is not the solution to your MSP’s video marketing problem
Not too long ago, an MSP owner came to me asking for some advice. He was thinking of investing in a professionally shot company overview video and wanted to know if it was a good use of his marketing budget....
Social media for your MSP: what to avoid posting
The social media world can be overwhelming for businesses, especially when trying to distinguish what you should and should not be posting. The goal for MSPs today is to create engaging, inspiring, and helpful content for their targeted audience. Anything...
Social Media for MSPs: Are you posting the right content?
In today’s world, it’s important to utilize social media for any business, and that includes your MSP. The tricky part can be making sure you’re posting the right content for your audience. How do we know what to post when...
Why most MSPs fail at blogging… and how to succeed
If you’re reading this article, then you probably know that blogging is something I’m very passionate about. At the time of writing this, I’ve got five pages of blog post archives to my name here on the SmarterMSP blog alone. I...
