Tag: MSP Marketing
Ask an MSP Expert: Crafting the ultimate MSP website
In the competitive managed service provider (MSP) market, having an effective website is crucial for lead generation. In this edition of Ask an MSP Expert, discover key tips and pointers to make your website stand out. Recently we were joined...
Ask an MSP Expert: Demonstrating the Microsoft 365 backup value
While you may think your customers’ Microsoft 365 data is backed up, chances are it’s not. Finding a comprehensive and easy-to-use cloud backup solution that will resolve this problem is a growing priority for MSPs. Once that solution has been...
Your MSP website doesn’t need to be catchy
IT is one of the most in-demand business services in the world. There are thousands and thousands of managed service providers (MSPs) out there. The struggle in every crowded industry is to stand out. The IT world is no exception....
Obliterating three MSP marketing misconceptions
The marketing industry is a fascinating one. When you look up tips from experts, you’ll see all kinds of misconceptions, myths, and conflicting information. However, this isn’t because the experts don’t know what they are talking about. For one, the...
Tip Tuesday: Utilize social proof to elevate your MSP’s market position
Managed service providers (MSPs) must stand out from dozens of competitors if they want companies to use their software service. Social proof is a great way to provide insight into your company’s offerings and elevate your market position. Tapping into...
ChatGPT for MSP marketing: What we’ve learned one year in
ChatGPT was unveiled on November 30, 2022 – and there has been no looking back in the marketing world. I want to start by saying that artificial intelligence (AI) is nothing new in marketing. Just like Bitcoin brought cryptocurrency into...
Inbound vs. outbound marketing: Which is right for your MSP?
As a small to mid-sized managed service provider (MSP) owner, you’ve probably relied heavily on word-of-mouth referrals. There’s absolutely nothing wrong with this. Word-of-mouth is the best lead generator – it shows you do great work, prospects are already excited...
Five steps to collecting valuable customer testimonials
In my experience, a customer is only too willing to help a business they enjoy working with to be successful. Remember this statement, as you think of the right way to approach a customer. If done in the wrong way,...
The MSP guide to creating an effective email newsletter
Most MSPs have thought about starting a company email newsletter. Our inboxes get flooded with email newsletters from companies every single day. Some of them are amazing – most of them go straight to the trash. But what makes an...
Ask an MSP Expert: How can I use ChatGPT for prospecting?
In a recent survey, 41 percent of respondents stated that while they use ChatGPT for other business initiatives, they haven’t used it for prospecting. Kendra Lee, president of KLA Group, shared some key tips during her webinar on how to...
