Anne Campbell

All posts by Anne Campbell

As senior content strategist at Intronis MSP Solutions by Barracuda, Anne Campbell finds new ways to use content to help managed service providers make their businesses more successful. She grew Intronis’ blog subscribers 532 percent in less than 18 months, winning the 2016 Content Marketing Award for Highest Subscriber Growth. Anne spent the first half of her career as a magazine and newspaper journalist, and she brings that editorial point of view to her work in content marketing.

Threat Watch: NotPetya ransomware

Threat Watch: NotPetya ransomware

Update: As researchers learn more about the malware that quickly spread around the world earlier this week, it has become clear the malware wasn’t what it first appeared to be. According to Forbes, multiple security researchers have uncovered flaws in...

/ June 27, 2017
MSP profitability: The real reason you aren’t getting results you want

MSP profitability: The real reason you aren’t getting results you want

For MSPs, it can be easy to fall into the trap of thinking success is just around the corner for your business. You convince yourself that you just need to find a little more time to work on improving your...

/ April 26, 2017
2017 predictions
Executive Viewpoints: 4 MSP Predictions for 2017

Executive Viewpoints: 4 MSP Predictions for 2017

As 2016 comes to a close, we sat down with three executives from Intronis MSP Solutions by Barracuda to get their perspectives on what’s in store for the MSPs in 2017.

/ December 28, 2016
Interactive MSP Health Check: What’s holding you back?

Interactive MSP Health Check: What’s holding you back?

It’s that time of year again. That time when people start making resolutions to eat better, cut back on caffiene, exercise more, or break bad habits. But are you making any resolutions that will help improve your MSP? Are there any pain...

/ December 19, 2016
healthcare ransomware
Ransomware’s growing impact on healthcare security and HIPAA compliance

Ransomware’s growing impact on healthcare security and HIPAA compliance

Ransomware skyrocketed in 2016, with the FBI reporting an average of 4,000 ransomware attacks per day — a 300-percent increase since 2015. This has been especially bad news for healthcare organizations, which have been hit hard by this type of...

/ November 9, 2016
Baer
4 ways to improve your customer service as an MSP

4 ways to improve your customer service as an MSP

Be honest. Does your MSP provide exceptional customer service? Odds are you don’t. Jay Baer, author of Hug Your Haters, explained at Content Marketing World last month that 80 percent of businesses say they deliver exceptional customer service, but only...

/ November 2, 2016
4 Lessons MSPs can learn from Content Marketing World 2016

4 Lessons MSPs can learn from Content Marketing World 2016

Last month, I trekked to Cleveland and spent a whirlwind 48 hours learning from the best and the brightest in the content marketing industry. It wasn’t quite as overwhelming as my first trip to Content Marketing World, but I still...

/ October 5, 2016
Calculator: How much does backup really cost you?

Calculator: How much does backup really cost you?

As an MSP, you probably know roughly how much you pay your backup vendor each month. But do you know how much managing that backup solution is really costing you? The time your technicians spend managing backups and troubleshooting issues...

/ August 31, 2016
present
Ask an MSP Expert: How can direct mail help move my MSP business forward?

Ask an MSP Expert: How can direct mail help move my MSP business forward?

Q: As a growing MSP, we’re constantly looking for new ways to appeal to our prospects, and we’re ready to try something different. We were thinking about trying direct mail, but I’m not sure how we should go about it....

/ August 22, 2016
What MSPs can learn from the Delta outage

What MSPs can learn from the Delta outage

I should have picked up on the warning signs when I walked into the Indianapolis airport at 6:30 a.m. on Monday morning. A news crew was filming in front of Delta’s ticket counter, and a Delta representative was guiding everyone...

/ August 10, 2016