Month: January 2023
Preparation is key to defend against cybersecurity catastrophes
MSPs are usually involved in the daily grind of warding off cybercriminals who resort to phishing attempts or DDoS attacks, but what if something much more sinister was lurking out there? According to the World Economic Forum’s Global Cybersecurity Outlook...
MSPs have an opportunity to be the peacemakers of cloud security
One of the core issues with cloud security that nobody wants to admit is how many issues stem from a simple lack of trust between application developers and internal cybersecurity teams. Developers have historically been much more concerned about how...
Tech Time Warp: Blackworm Offers Rare Chance to Analyze Spread of a Virus
In late January 2006, stopping the worm known as Blackworm (aka Nyxem, MyWife, Blackmal and, interestingly, Kama Sutra) was at the top of most network administrators’ to-do lists.
MSPs should align messaging to the evolving workplace
The Great Resignation. The Great Redundancy. Quiet Quitting. Fake Remote Working. All the above show how the workplace is evolving – people quitting jobs that they no longer enjoy; being let go by employers attempting to rein in costs; avoiding...
The must-have MSP collateral – the buyer’s guide
In the age of content marketing, it’s easy for MSPs to lose sight of the marketing aspect of landing new clients, and instead fall into the trap of merely generating more and more content for the sake of creating content....
Do you have a global perspective on cybersecurity?
Cybersecurity and cybercriminals do not recognize international boundaries, so even the smallest MSPs must always keep a global perspective. What is currently happening in France or Japan may soon be coming to one of your clients in Florida or Kansas....
MSPs can capitalize on rising cloud costs
A survey of 326 IT executives conducted by the market research firm Omdia on behalf of Canonical, finds only 6 percent are relying on a managed service provider (MSP) to manage cloud infrastructure. However, the same survey also finds that...
Tech Time Warp: Apple introduces the Lisa, its first personal computer
“Do you know, I put together that entire project—including the presentation slides—just this morning?” One might think the man at the start of this 1984 Apple demo video is starting to “mansplain” something to his female colleague. But then he...
When to use lead generation campaigns vs sales prospecting
I frequently recommend using lead generation, and then in the next breath mention sales prospecting when we’re defining new business development strategies and building client campaigns. When it comes to lead generation vs sales prospecting activities, I’ve realized that business owners –...
Cybersecurity Threat Advisory: NortonLifeLock compromised
Recently, thousands of NortonLifeLock customers had their accounts compromised, potentially allowing malicious actors to access user password managers. Gen Digital, Norton LifeLock’s parent company, has sent notices to over 6,000 customers whose accounts were compromised.
