Month: November 2025
Turn cold lists into qualified leads with 3 campaigns
Most teams say cold outreach doesn’t work anymore, but the problem isn’t the message. It’s the structure. When you time campaigns around awareness, trust, and direct connection, even cold lists start warm conversations that turn into qualified leads. This approach...
The 2025 BYOD Playbook: Practical steps for scalable security
This week we continue our series exploring bring your own device (BYOD) in 2025. The state of BYOD in the workplace has evolved since its pandemic-era popularity. As BYOD policies adapt in 2025, managed service providers (MSPs) face mounting pressure...
Tech Time Warp: The early business dealings that set the stage for Microsoft dominance
This week marked the 45th anniversary of a pivotal event in Microsoft history: Nov. 6, 1980, the date the then-fledgling company signed a contract with IBM to develop an operating system for the IBM PC. IBM paid Microsoft $700,000 in...
MSSPs should brace for the AI-driven vulnerability wave
Managed security service providers (MSSPs) prepare for a surge of application vulnerabilities—flaws that attackers are likely to exploit faster than ever. AI-generated code: The new normal A Sapio Research survey of 450 IT professionals in the U.S. and Europe found...
How smart MSPs turn Google Reviews into their #1 sales tool
Most managed service providers (MSPs) know they should collect Google reviews. But few realize how much money they’re leaving on the table by treating them as an afterthought. After reviewing the marketing data for hundreds of MSPs using our platform,...
The BYOD Reality: MSPs’ path to data-centric security
The BYOD revolution is no longer a trend—it’s the new workplace norm. Today, 95 percent of organizations allow personal devices at work, and 82 percent actively use BYOD policies. Market growth is accelerating, with Mordor Intelligence projecting $132.22B by 2025...
