Tip Tuesday: Optimizing network management using GenAI tools
Network systems are becoming increasingly complex, with rising demands for seamless performance. To meet these evolving standards, managed service providers (MSPs) are leveraging generative artificial intelligence (GenAI) to streamline network management. GenAI offers a range of capabilities that enable MSPs...
Preparing your marketing foundation for 2025 success
As the year winds down, the lead-up to Christmas often brings a natural slowdown. For managed service providers (MSPs), this quieter period can be a perfect window to prepare for a successful takeoff in the new year. Rather than hitting...
’Tis the season to avoid holiday email scams
Beware of common holiday email scams. As the holidays approach, businesses are busier than ever, and cybercriminals know it. Along with cheer, joy, and giving, the holidays also bring an unfortunate surge in cyber scams. As businesses tackle everything from...
MSPs are posed to gain an expanded role in generative AI adoption
Managed service providers (MSPs) are increasingly becoming a critical partner for organizations looking to build and deploy generative artificial intelligence (AI) applications. A survey of over 200 executives from enterprises in the Americas and Europe finds nearly two-thirds (65 percent)...
Sales & Marketing
Ask an MSP Expert: Key strategies to converting leads
Converting leads into sales pipeline is an art, and it starts with the initial conversation you have with a lead. Whether you opt for a phone call or email, the timing and approach are key factors in moving the lead...
Getting the basics right for MSPs
I’ve given up counting the number of managed services providers (MSPs) websites where I have looked at the “Home” and “About” pages and still wondered just what the company does. Bland statements that cover the same sort of things that...
The secret to successful outbound marketing for MSPs: Be normal
Outbound marketing has seen an interesting renaissance over the past 10 to 15 years. For people who’ve been in the IT world for decades, outbound marketing may stir up images of cold calling, direct mail, and maybe even knocking on...
Security
The SOC case files: XDR neutralizes threat targeting MSP
This edition of the SOC case files showcases how an incident was detected, contained, and mitigated in about a minute. The SOC is part of Barracuda Managed XDR, an extended visibility, detection, and response (XDR) service. It provides customers with...
Experts look back at 2024’s cybersecurity news
The year 2024 was full of cybersecurity news. It was a year of data breaches, ransomware, the rise of quantum computing, and much more. The only constant was change. As ransomware continued to wreak havoc, according to Security Intelligence, ransomware...
Cybersecurity Threat Advisory: Three critical Sophos firewall vulnerabilities
Sophos has disclosed three critical vulnerabilities in its firewall product that could allow remote unauthenticated attackers to perform structured query language (SQL) injection, execute arbitrary code, and gain privileged secure shell (SSH) access to affected devices. Review the details of...
Better Business
‘Tis the season for ‘special deals’ – or is it?
With Black Friday now stretching over a week (or more in many cases) and overlapping with Cyber Monday, which then blends into holiday deals and New Year specials, it’s hard to miss special offers from early November through the end...
Boost MSP profitability with better project management
The key to success for any managed service provider (MSP) lies in their ability to effectively manage projects and maximize IT expertise across multiple accounts. However, a survey of over 130 CEOs and senior business leaders finds there is much...
A familiar name makes the CRN’s Women on the Rise List
The annual Channel Company (CRN) Women on the Rise List, which puts the spotlight on rising stars who drive success through partner focus, business smarts, and collaboration, was posted recently. It was exciting to have our very own Aisha Eugene,...
Tech Insight
Tech Time Warp: Santy comes to town
Twenty years ago, network administrators found themselves dealing with an unwelcome holiday visitor: not Santa, but Santy. Learn all about it in this edition of Tech Time Warp. The Santy worm was malware written in the Perl language. It didn’t...
Tech Time Warp: Happy Birthday to pioneer in tech, Grace Hopper
Admiral Grace Hopper, one of the most legendary early females in the computer industry, would have celebrated her 118th birthday on December 9. Born in New York City in 1906, Hopper built a career in the U.S. Navy and computer...
Tech Time Warp: Recording industry takes on file-sharing pioneer Napster
Twenty-five years ago, a generation of college students hit the jackpot when it came to music. They moved to college dormitories with ethernet connections just as Shawn Fanning and Sean Parker launched Napster, the first mainstream peer-to-peer file-sharing service. Or,...
