The truth about AI search optimization for MSPs (and no, SEO is not dead)
If you’ve spent any time around MSP marketing conversations lately, it probably feels like the rules of visibility are changing every other week. SEO is dead. AI search is taking over. You need AEO. GEO. EEAT. Whatever the acronym of...
MSPs must adapt to stay ahead of AI-driven phishing
Phishing has long been cybercriminals’ weapon of choice — and the numbers remain sobering. In 2024, the FBI recorded 193,407 phishing complaints in the U.S. alone, while Business Email Compromise schemes caused $2.77 billion in losses. And when a breach...
Cybersecurity Threat Advisory: PromptSpy Android malware abusing Google Gemini AI
Reported by SecurityWeek on February 20, 2026, PromptSpy is a newly identified Android malware family developed by threat actors. Its standout capability is using Google Gemini at runtime to analyze on‑screen content and help the malware remain installed and active...
That’s not our admin: The blind spots that open doors to attackers
Lessons from around 600,000 security alerts analyzed by Barracuda Managed XDR Takeaways In 2025, 90% of ransomware incidents exploited firewalls, and the fastest observed ransomware case took three hours from breach to encryption. The most widely detected CVE vulnerability dates...
Sales & Marketing
What is AI search and why should MSPs care?
Key takeaways AI search generates direct answers instead of listing links. MSP visibility now depends on being summarized and cited, not just ranked. AI search builds on SEO but prioritizes clarity, structure, and consistency. MSP leaders who refine positioning and...
How MSPs build digital credibility and get found in AI search: 7 strategies
Key takeaways Your prospects use AI to research and vet IT providers Highlight certifications and partnerships Keep messaging consistent across every channel Do buyers know you exist? AI search is delivering the rep-free experience 75 percent of buyers told Gartner...
Why local business fairs are one of the best lead sources for early-stage MSPs
One of the most common questions I get from early-stage MSPs sounds like this: “Nate, digital marketing feels expensive, slow, and confusing. What else can I do right now?” And honestly, it’s a fair question. SEO takes time. Ads take...
Security
Cybersecurity Threat Advisory: Apache ZooKeeper vulnerability
Recently, two important‑level severity vulnerabilities were identified in Apache ZooKeeper, a service widely used for configuration management and naming in distributed applications. These issues make timely security updates critical. The vulnerabilities could allow attackers to access sensitive configuration data or...
Cybersecurity Threat Advisory: Malware campaign targeting HR workflows
A new malware campaign known as BlackSanta is actively targeting HR and recruitment personnel through realistic job‑related lures and weaponized documents. Once victims open malicious files, the malware deploys a highly capable EDR‑killer designed to disable endpoint protection before delivering...
AI is making phishing smarter and MSPs need to keep up
The numbers are jarring: according to Barracuda Networks data, 91 percent of all cyberattacks begin with a phishing email, costing businesses billions of dollars annually. The goal of these attacks hasn’t changed since the mid‑1990s — trick someone into wiring...
Better Business
Survey shows channel partners are seeking more vendor support
A survey of 400 technology channel partners suggests that the level of support they expect from IT vendors is shifting in an era marked by rapid innovation and economic uncertainty. Rising expectations for vendor support Conducted by the Futurum Group,...
There’s an elephant in the room—and it drinks data
Many MSPs depend heavily on third‑party cloud providers. For organizations that see themselves aligned with the West, the preferred platforms are typically AWS, Azure, or Google Cloud. They often avoid Alibaba Cloud or Tencent Cloud because they fear data loss...
Survey: Kubernetes growth unlocks new MSP opportunities
A global survey of 628 IT professionals shows that internal IT teams are increasingly struggling to manage cloud‑native applications running on Kubernetes clusters—creating new opportunities for managed service providers (MSPs). Steady Kubernetes adoption puts pressure on IT teams Conducted by...
Tech Insight
Pioneers in Tech: Joan Clarke, Bletchley Park codebreaker
The stories of the women of Bletchley Park—the secret British codebreaking facility during World War II—are only now becoming known, much like those of the “hidden figures” of NASA. How women helped break the unbreakable Thousands of women worked at...
Tech Time Warp: It’s MyLife, the email worm of spring 2002
The year was 2002 when this week’s Tech Time Warp was born. Email and the internet were still enough of a novelty that unwitting computer users were duped by an email worm promising fun screensavers. In multiple variants claiming to...
Tech Time Warp: TJX hack exposes the depth to which consumer data is at risk
These days, one expects to be notified one or two times a year about potential exposure in a data breach. Nineteen years ago, that wasn’t as commonplace—and we were learning just how widespread the problem could be. In January 2007,...
