What rising AI costs mean for MSPs
As more organizations successfully adopt artificial intelligence (AI), many are discovering that success comes with a growing challenge: managing costs. A recent survey of 700 engineering leaders and practitioners from organizations with more than 1,000 employees found that 26 percent...
The customer profitability problem MSPs can’t ignore
It’s margins that matter – not volumes. Several years ago, I wrote about the importance of identifying customers who cost an MSP money and those who drive profits. Today, that distinction matters more than ever. While many MSPs still focus...
The MSP playbook for agentic AI
For years, AI helped security teams detect threats faster while humans remained responsible for taking action. Agentic AI changes that model. Today’s tools can isolate endpoints, disable accounts, block traffic, and launch remediation workflows automatically. The speed benefits are clear,...
Why your PSA isn’t a CRM anymore
Your PSA (professional services automation platform) was built to run service delivery. It was not built to run sales. Smaller MSPs can use a PSA as a CRM until sales activity increases or large amounts of prospect data enter the...
Sales & Marketing
How MSPs can use AI to build better prospecting lists
AI can help with MSP sales prospecting, but I wouldn’t spend ten minutes asking an LLM to research every company before making a call. Instead, use AI to remove the administrative work that slows prospecting: cleaning lists, extracting data from...
How MSPs can turn sales calls into better marketing
Your prospects are already telling you what your MSP should be writing about. They tell you what worries them, what they don’t understand and why they’re unhappy with their current provider. They explain their concerns about switching, pricing and what...
Why smaller MSPs outrank you online
There’s a five-person MSP in your market that’s been around for four years. You’ve been around for twelve. You have three times the headcount, a longer client list, and a track record the smaller MSP can’t match. Yet when a...
Security
Cybersecurity Threat Advisory: Ransomware exploits Confluence servers
Feral Wolf has targeted Russian organizations through exposed Confluence servers, insecure 1C configurations, and compromised contractors, ultimately deploying ransomware. The campaign exploited the Atlassian Confluence vulnerability CVE-2023-22515. What is the threat? Feral Wolf is a financially motivated ransomware group that...
Cybersecurity Threat Advisory: WordPress Click2Shell flaw enables RCE
Researchers have disclosed a WordPress exploit chain known as Click2Shell, which was addressed in WordPress 7.1.1 as part of a security release containing 11 fixes. When combined with vulnerabilities in affected themes, the attack can lead to remote code execution...
Barracuda AI Data Security: The next MSP opportunity in the age of AI
AI is creating one of the biggest managed services opportunities in years. As customers rapidly adopt Microsoft Copilot, ChatGPT, Claude, Gemini, and other AI tools, many are asking the same question: How do we take advantage of AI without exposing...
Better Business
AI is putting pressure on GSI contract renewals
A recent survey of 112 U.S.-based IT leaders at global enterprises suggests contract renewal discussions with global systems integrators (GSIs) may become more challenging. Market research firm UserEvidence conducted the survey on behalf of BigPanda, an AIOps platform provider. The...
Education IT in 2026: Where MSPs can add value
As the Northern Hemisphere moves from a disruptive summer into a hopefully calmer fall, students have headed back to school. For schools, colleges, and universities, the eternal question remains: should they standardize on PCs and Microsoft, PCs and Google, Chromebooks...
The MSP Advantage: Leading with business outcomes
Managed service providers are under increasing pressure to deliver more value to customers while managing growing cybersecurity risks, rising expectations, and expanding technology stacks. Businesses expect their MSP to provide strategic guidance, improve security outcomes, and simplify operations, while maintaining...
Tech Insight
Tech Time Warp: Lessons learned from the Yahoo breaches of the early 2010s
Ten years ago, Yahoo announced a massive security breach—the largest of its time. Account information for 500 million Yahoo users had been stolen in a hybrid state-sponsored and criminal hacker attack. When cyber espionage reached Yahoo The details sound straight...
Tech Time Warp: There she is… Miss computer-predicted America
In 1981, David Remnick — future editor of The New Yorker — wrote the following in The Washington Post: “… something has to be said for any kind of technology that can interpret hazy Miss America qualities like radiance and...
Pioneers in Tech: Charles Geschke and the desktop publishing revolution
The PDF is ubiquitous — such a workhorse of modern life that you might not often think about its origin story or how remarkable it is. It’s only been since 1992 that you could create a document with any application...
