What rising AI costs mean for MSPs
As more organizations successfully adopt artificial intelligence (AI), many are discovering that success comes with a growing challenge: managing costs. A recent survey of 700 engineering leaders and practitioners from organizations with more than 1,000 employees found that 26 percent...
The customer profitability problem MSPs can’t ignore
It’s margins that matter – not volumes. Several years ago, I wrote about the importance of identifying customers who cost an MSP money and those who drive profits. Today, that distinction matters more than ever. While many MSPs still focus...
The MSP playbook for agentic AI
For years, AI helped security teams detect threats faster while humans remained responsible for taking action. Agentic AI changes that model. Today’s tools can isolate endpoints, disable accounts, block traffic, and launch remediation workflows automatically. The speed benefits are clear,...
Why your PSA isn’t a CRM anymore
Your PSA (professional services automation platform) was built to run service delivery. It was not built to run sales. Smaller MSPs can use a PSA as a CRM until sales activity increases or large amounts of prospect data enter the...
Sales & Marketing
How to evaluate outsourced lead nurturing providers
Not all outsourced lead nurturing providers deliver the same value to MSPs and IT providers. Some generate meetings. Others help you build a healthier pipeline by improving qualification, strengthening sales and marketing alignment, and showing exactly where opportunities move or...
Why your MSP’s social posts get zero engagement
You posted a “5 Cybersecurity Tips” graphic that you generated using ChatGPT last Tuesday. Three likes. Two are employees. One is your mom. Now you’re wondering if social media is even worth it for your MSP. The problem isn’t that...
Why niching down feels risky (but is actually safer)
As an MSP, it can be easy to feel like you need to serve everyone. After all, the more clients you have, the better, right? But here’s the reality: People trust specialists, not generalists. And if you’re still on the...
Security
Cyber insurance is getting pickier: What MSPs need to know
A mainstay of American life is that after a disaster, insurance adjusters show up. Whether the damage is caused by wind, flooding, or hail, consumers simply want coverage. Insurers, however, examine the details, exceptions, and requirements before approving a claim....
How MSPs can reduce risk with Privileged Access Management (PAM)
Identity is the new attack surface. Microsoft’s Digital Defense Report found that identity-based attacks surged 32 percent in the first half of 2025, with more than 97 percent involving password attacks. Why PAM is a must-have For MSPs, the risk is amplified because technicians often have privileged...
The 3-2-1 backup rule isn’t enough anymore
For decades, the 3-2-1 backup rule has been the mainstay of data protection: keep three copies of your data, on two different types of media, with one copy stored offsite. It was a sound framework for a world where the...
Better Business
MSPs have a new resource for managing AI costs
Managed service providers (MSPs) looking to build a practice around optimizing artificial intelligence (AI) infrastructure should start paying closer attention to the Tokenomics Foundation, which has now been formally launched. As an arm of the Linux Foundation, the Tokenomics Foundation...
How MSPs can capitalize on the next phase of AI
As artificial intelligence (AI) evolves, new opportunities are opening for managed service providers (MSPs). Two of the biggest areas are context engineering and AI model routing. Why context engineering matters Context engineering includes the tools and processes that optimize everything...
Why prospects still don’t understand what you’re selling
MSPs should have a solid understanding of what they offer. The real challenge is whether prospective customers understand it as well. Since many MSPs rely on prospects visiting their website, visitors need to quickly understand the service being offered. One...
Tech Insight
Tech Time Warp: Were the Ashley Madison hackers doing a good deed?
The summer of 2015 was a long hot summer for millions of people — 36 million, in fact. That’s the estimated number of users registered on AshleyMadison.com, a dating website for married people. The site’s motto? “Life Is Short. Have...
Managed AI inference becomes the next big services market
As more organizations deploy artificial intelligence (AI) applications, a growing number are relying on managed AI inference servers to run them in production environments. A report published by The Futurum Group notes that by the end of 2025, the managed...
Pioneers in Tech: Happy 80th birthday to Dr. Shirley Ann Jackson!
A very happy birthday to Dr. Shirley Ann Jackson, who turned 80 on Aug. 5. Jackson — whom Time magazine once called “perhaps the ultimate role model for women in science” — was the first Black woman to earn a...
