Celebrating a successful Global MSP Day 2021
MSP Day 2021 took place on May 26 and was full of informative sessions featuring industry thought leaders and managed service providers (MSPs) from around the globe. Hosted by Barracuda MSP and joined by CompTIA as a strategic sponsor, the...
Ask an MSP Expert: The value of offering security assessments
Q: What are some ways that we, as an MSP, can showcase the value of our managed security offering to our customers? The importance of a strong cybersecurity offering and maintaining a security-centric posture for MSP businesses is more important...
Avoid these serious mistakes in your MSP Marketing
As someone who has spent years helping MSPs of all types generate leads and grow their companies, I’ve seen far too many people make the same MSP marketing mistakes time and again. I’m not talking about underestimating SEO or having...
MSPs must continue digital business transformation dialogue
One of the most subtle and profound changes that has occurred since the start of the COVID-19 pandemic is the types of IT projects managed service providers (MSPs) have been engaged in by their end customers, specifically digital business transformation...
Sales & Marketing
Getting uncomfortable to succeed with MSP marketing
MSP marketing isn’t a shot in the dark. It’s not a guess or a gut feeling. Successful client acquisition methods are all about discipline, consistency, and coping with ambiguity. I recognize that most business owners are in business to deliver...
Social media – an MSP’s friend or foe?
For MSPs, the power of social media cannot be underestimated. This is a double-edged sword: although social media can be a strong positive force, it is also an easy way to lose the hard-won trust of your customers in a...
Understanding the value of MSP lead generation
As an MSP, generating leads is not an easy task. It takes strategy, persistence, and most importantly, patience. At SALT Marketing I’ve talked with hundreds of MSPs interested in growth. Each one of them had their own definition for success...
Security
Q&A: Barracuda named 2021 RMM Vendor of the Year
Each year, the very best service offerings and the top vendors are recognized at the annual North American MSP Innovation Awards, hosted by Channel Partner Insight. This year, Barracuda is being honored as the RMM Vendor of the Year for...
Ransomware causes critical damage for businesses around the world
With a rash of ransomware attacks on high-profile American companies in recent weeks, the government is urging businesses to fortify their defenses across all verticals. Ransomware has recently gone beyond holding a single business’s data hostage and is now creating mayhem...
Ask an MSP Expert: Bridging the BYOD security gap
Q: BYOD has become a requirement for many of my customers. With the growth of cyberattacks, we need to implement an official BYOD policy that is flexible yet protects our customers. We are finding this to be a hard balance...
Better Business
Rise of data monetization bodes well for MSPs
When it comes to data management, a full 96 percent of IT organizations are now operating at or over capacity, with not much relief in sight, at a time when more organizations than ever are evaluating data monetization opportunities. A...
Selling yourself as a one-man MSP
If your MSP business is a one-man shop, there are a variety of challenges you face that larger MSPs don’t have to overcome. For example, you probably run into some different objections when pitching yourself and your services to prospects,...
What your MSP business can measure, can also be managed
In my previous article, I recommended that MSPs make decisions based on clearly defined metrics, rather than just your gut feelings. In this post, I want to take a deeper dive into the value of managing your MSP business with...
Tech Insight
Pioneers in Tech: Remembering the life of Alan Turing
The life of Alan Turing —the man who broke the Nazi Enigma code in World War II, providing the intelligence that led the Allies to victory—is one of many wrenching stories to be remembered during Pride Month, the annual remembrance...
Tech Time Warp: ExploreZip worm cleans out Microsoft Office files
Just a few months after the Melissa virus attacked computers, wreaking an estimated $80 million in damage, the ExploreZip worm began zipping through computers across the globe, destroying any Microsoft Office files in its path. First detected in June 1999,...
Tech Time Warp: A short history of the GIF that keeps on giving
We may be entering some sort of post-GIF age, given that Gen Z has declared GIF reactions “cheugy” along with skinny jeans, side parts and laugh emojis. But millennial influencers, Gen X Slack-ers (pun intended), and even Baby Boomers have...