Ask an MSP Expert: How to excel at public speaking
In this edition of Ask an MSP Expert, we delve into the power of public speaking. Whether you’re addressing a conference, leading a sales presentation, or simply conversing in a team meeting, mastering the art of public speaking can profoundly...
Ask an MSP Expert: How to empower your outbound callers
Managed service providers (MSPs) are always searching for ways to grow the success of their business development representatives (BDRs) and to empower them. The goal is to equip them with knowledge and hands-on opportunities to hone in on their outbound...
Ask an MSP Expert: How can I use ChatGPT for prospecting?
In a recent survey, 41 percent of respondents stated that while they use ChatGPT for other business initiatives, they haven’t used it for prospecting. Kendra Lee, president of KLA Group, shared some key tips during her webinar on how to...
Ask an MSP Expert: How do seasoned MSPs outsmart threats?
In this edition of Ask an MSP Expert, we look at how with the ever-evolving cybersecurity landscape, managed service providers (MSPs) must be vigilant. This includes ensuring their managed security service offerings are up to the task of protecting their...
CRN Women on the Rise list includes a familiar name
Every year, The Channel Company (CRN) recognizes a group of outstanding women on the rise who are reaching new heights at their company while putting partners first. This year we are excited to share that Kirsten Vogelsang, Partner Marketing Specialist at...
30 tips for Cybersecurity Awareness Month
In collaboration with the National Cybersecurity Alliance, the National Cybersecurity Division of the Department of Homeland Security has been recognizing National Cybersecurity Awareness Month every October since 2004. The goal is to educate individuals and businesses on cyber risks and...
Ask an MSP Expert: Mastering cold-calling in 2023
As a managed service provider (MSP), you are constantly looking for ways to grow your business. Many are using cold-calling, a standard sales outreach technique, to mine for more business. However, it’s no secret that many grapple with the perceived...
Ask an MSP Expert: Top sales and marketing strategies to navigate a cautious market
The uncertain economy has many MSPs seeing fewer leads in their sales funnel as well as a longer sales cycle with extended negotiation rounds. The changes in prospect behaviors are impacting MSP business growth projections. To overcome this, Kendra Lee,...
Women of the Channel – keys to success for channel partners in 2023
This week, CRN, a brand of The Channel Company, announced the highly respected Women of the Channel list for 2023. We are excited to share that a total of five Barracuda team members made this prestigious list! These highly accomplished...
Ask an MSP Expert: How to get the most out of cold-calling in 2023
Cold-calling, a method to solicit prospects to learn more about one’s business, is an outbound sales tactic that is used by every business, including MSPs (managed service providers). It can be effective when done correctly, however, many people feel like...
