Lindsay Faria

All posts by Lindsay Faria

As Director of MSP Marketing, Americas, at Barracuda, Lindsay Faria is dedicated to empowering Barracuda MSP partners to grow their businesses by providing tools and information to make marketing and selling their data protection services as effective, fast and easy as possible.

Drive success by demonstrating the value of email security

Drive success by demonstrating the value of email security

Founded in 2008 and headquartered in Indianapolis, Indiana, KSM Consulting’s services offerings include management consulting, IT consulting, cybersecurity, data analytics, and project management for businesses and non-profits of all sizes and industries, as well as government agencies. Mark Creighton, technology...

/ December 17, 2019
Ask an MSP Expert: How can growth hacking help my MSP business?

Ask an MSP Expert: How can growth hacking help my MSP business?

Q: I have heard stories of other tech companies who utilized growth hacking to take their business to the next level. What is it and how can it grow my business exponentially? Growth hacking has become a popular strategy for...

/ December 2, 2019
Partner Spotlight: How one MSP solved their email problems

Partner Spotlight: How one MSP solved their email problems

In 2010, Tom Burtzlaff founded CMIT of Columbia. Over the years, Burtzlaff and his team built up the business to more than 50 managed services clients with a 97 percent customer retention rate. Earlier this year, the company was sold...

/ November 5, 2019
Ask an MSP Expert: Why is multi-factor authentication important?

Ask an MSP Expert: Why is multi-factor authentication important?

Q: My customers don’t always understand the importance of multi-factor authentication and other cybersecurity practices. How can my MSP convince them that this is important and what else should  we be teaching them? Cybercriminals are constantly adapting their tactics in...

/ October 28, 2019
MSP provides comprehensive network and email security

MSP provides comprehensive network and email security

NoctisIT has been serving the Austin, Texas area since 2013, providing technical help desk support, computer support, and consulting services to small and mid-size businesses. The service provider’s security expertise has contributed to its demand, not only in protecting highly...

/ October 3, 2019 / 1 Comment
Ask an MSP Expert: How can we get more out of our sales calls?

Ask an MSP Expert: How can we get more out of our sales calls?

Q: As an MSP, a difficult part of our sales process is “getting our foot in the door” and attracting follow-up interest from our discovery calls and meetings. What type of approach or strategy should I take to capture more...

/ September 23, 2019
Ask an MSP Expert: How can I convince customers to invest in backup and recovery?

Ask an MSP Expert: How can I convince customers to invest in backup and recovery?

Q: Many SMB customers say they want to be increase their cybersecurity posture, but they decide to forego backup and disaster recovery services. How can I convince them that this is still an essential component to protecting their business? We’ve...

/ September 9, 2019
Partner Spotlight: How one MSP outsmarts cybercriminals

Partner Spotlight: How one MSP outsmarts cybercriminals

Portland-based Elevate Technology Group was founded in 2010 to insert and maintain IT solutions that help businesses protect and reach their long-term goals. Elevate Technology Group specifically offers managed IT services and 24/7/365 remote support, among other solutions and services....

/ August 21, 2019
Finding motivation to do more for the channel

Finding motivation to do more for the channel

CompTIA, a non-profit trade association that issues professional certifications for the IT industry, recently named Lauren Beliveau, senior content marketing specialist at Barracuda MSP, as one of their 2019 ChannelChangers. ChannelChangers are technology professionals who serve as up-and-coming leaders with...

/ August 5, 2019
Barracuda recognized for data protection and email security

Barracuda recognized for data protection and email security

During the first quarter of 2019, more than 900 channel VARs, MSPs, integrators, system builders, and IT consultants voted for the vendors with the most SMB- and partner-friendly solutions, services, or programs. For each of the 49 categories, readers were...

/ August 1, 2019