All posts by Lindsay Faria

As Director of MSP Marketing, Americas, at Barracuda, Lindsay Faria is dedicated to empowering Barracuda MSP partners to grow their businesses by providing tools and information to make marketing and selling their data protection services as effective, fast and easy as possible.

Ask an MSP Expert: How can my MSP balance new and old marketing strategies?

Ask an MSP Expert: How can my MSP balance new and old marketing strategies?

Q: As we start the new year, I am hearing about new technologies and strategies that my MSP can utilize in its marketing. Which ones should I add to my MSP’s marketing efforts and how do I balance using these...

/ February 1, 2021 / 5 Comments
Ask an MSP Expert: Why don’t customers see value in my services?

Ask an MSP Expert: Why don’t customers see value in my services?

Q: I do my best to keep my managed services customers happy, but I am not seeing the long-term client retention that I’d like to. How can I be more effective at showing my customers that our relationship is worth...

/ January 18, 2021
How can I demonstrate more value to managed service customers?

How can I demonstrate more value to managed service customers?

Q: My MSP has had trouble in maintaining customer satisfaction customers. What part of our partnership, beyond our traditional delivery of services, should we highlight to demonstrate our value to their SMB businesses? Many managed service providers (MSPs) are initially...

/ December 21, 2020
Q&A: An award-winning MSP partner program

Q&A: An award-winning MSP partner program

Relationships are at the heart of everything an MSP business does and needs to succeed. In order to deliver the best service offering possible to customers, an MSP first needs a strong relationship with vendors and other third-party providers. So,...

/ September 28, 2020
How can my MSP demonstrate its value in the current climate?

How can my MSP demonstrate its value in the current climate?

Businesses of all kinds have been faced with new challenges due to the unique circumstances that 2020 has presented so far. Luckily, most MSPs have positioned themselves well – demonstrating the value of and the average SMB customer’s need for...

/ August 3, 2020
Ask an MSP Expert: MSPs prepare for return to normal

Ask an MSP Expert: MSPs prepare for return to normal

Q: Many of my clients are beginning to let their employees and end-users return to their establishments, as local government restrictions are slowly removed. As the ‘return to normal’ slowly progresses, how can my MSP business best prepare for this...

/ July 6, 2020
Ask an MSP Expert: How can an RMM automate security offerings?

Ask an MSP Expert: How can an RMM automate security offerings?

Q: I have heard that adding an RMM tool can improve delivery of our managed security services offering for customers, specifically through automation. How can an RMM tool do this? If the new situation that MSPs and their clients find...

/ June 1, 2020 / 4 Comments
Reflecting on Global MSP Day 2020

Reflecting on Global MSP Day 2020

Global MSP Day 2020 has officially come and gone, and was certainly an event to remember. The 2020 edition of MSP Day was the first one to be conducted on a global scale, highlighting the MSP landscape from many different...

/ May 28, 2020
Q&A: Brian Babineau on Global MSP Day’s timely celebration

Q&A: Brian Babineau on Global MSP Day’s timely celebration

With Global MSP Day upon us, Smarter MSP has been reaching out to key players in the managed services industry to gain their perspective on what this international event has to offer. We recently sat down with Brian Babineau, SVP...

/ May 20, 2020
Q&A: A Channel Chief assesses the state of managed services

Q&A: A Channel Chief assesses the state of managed services

As the build to Global MSP Day 2020 continues, Smarter MSP discussed the upcoming virtual event with eight-time CRN Channel Chief, Neal Bradbury. Neal shared his outlook on the current state of the managed services industry and opportunities that will...

/ May 18, 2020