Category: Better Business
MSPs have a new resource for managing AI costs
Managed service providers (MSPs) looking to build a practice around optimizing artificial intelligence (AI) infrastructure should start paying closer attention to the Tokenomics Foundation, which has now been formally launched. As an arm of the Linux Foundation, the Tokenomics Foundation...
What rising AI costs mean for MSPs
As more organizations successfully adopt artificial intelligence (AI), many are discovering that success comes with a growing challenge: managing costs. A recent survey of 700 engineering leaders and practitioners from organizations with more than 1,000 employees found that 26 percent...
The customer profitability problem MSPs can’t ignore
It’s margins that matter – not volumes. Several years ago, I wrote about the importance of identifying customers who cost an MSP money and those who drive profits. Today, that distinction matters more than ever. While many MSPs still focus...
How MSPs can capitalize on the next phase of AI
As artificial intelligence (AI) evolves, new opportunities are opening for managed service providers (MSPs). Two of the biggest areas are context engineering and AI model routing. Why context engineering matters Context engineering includes the tools and processes that optimize everything...
Why prospects still don’t understand what you’re selling
MSPs should have a solid understanding of what they offer. The real challenge is whether prospective customers understand it as well. Since many MSPs rely on prospects visiting their website, visitors need to quickly understand the service being offered. One...
When MFA isn’t enough: The session hijacking problem
Good ol’ MFA. It’s the bane of existence for people who want to log in quickly. For cybersecurity professionals, however, MFA has long been a source of reassurance. But some of that confidence is beginning to fade. For years, organizations...
How MSPs can fix burnout (hint: it’s not more people)
SOC burnout has become a festering issue in the MSP world. Symptoms include analysts cycling through client environments, drowning in alerts, and quietly heading for the door. But the experts working closest to the problem say the conversation has been...
Why AI could spark the next networking boom for MSPs
The rise of artificial intelligence (AI) is set to accelerate demand for managed networking services as bandwidth consumption becomes more unpredictable than ever. AI is changing network traffic patterns According to a new report from Dell’Oro Group, managed local area...
Tip Tuesday: Build a client education kit to reduce security tickets
Like many managed service providers, you may have realized that the number of incoming support desk tickets is too high for your current team to manage. Although hiring more people is one option, empowering users with a client education kit...
Cost vs. value in the age of AI
One of the most common causes of churn in the MSP world is a customer’s perception that they are not receiving real value. There are many reasons for this, and the challenge is only becoming more pronounced as AI continues...
