Category: Better Business
Why prospects still don’t understand what you’re selling
MSPs should have a solid understanding of what they offer. The real challenge is whether prospective customers understand it as well. Since many MSPs rely on prospects visiting their website, visitors need to quickly understand the service being offered. One...
When MFA isn’t enough: The session hijacking problem
Good ol’ MFA. It’s the bane of existence for people who want to log in quickly. For cybersecurity professionals, however, MFA has long been a source of reassurance. But some of that confidence is beginning to fade. For years, organizations...
How MSPs can fix burnout (hint: it’s not more people)
SOC burnout has become a festering issue in the MSP world. Symptoms include analysts cycling through client environments, drowning in alerts, and quietly heading for the door. But the experts working closest to the problem say the conversation has been...
Why AI could spark the next networking boom for MSPs
The rise of artificial intelligence (AI) is set to accelerate demand for managed networking services as bandwidth consumption becomes more unpredictable than ever. AI is changing network traffic patterns According to a new report from Dell’Oro Group, managed local area...
Tip Tuesday: Build a client education kit to reduce security tickets
Like many managed service providers, you may have realized that the number of incoming support desk tickets is too high for your current team to manage. Although hiring more people is one option, empowering users with a client education kit...
Cost vs. value in the age of AI
One of the most common causes of churn in the MSP world is a customer’s perception that they are not receiving real value. There are many reasons for this, and the challenge is only becoming more pronounced as AI continues...
Happy Global MSP Day! Today is all about you
Happy Global MSP Day! Today is all about you: the MSPs who keep businesses secure, running and ready for what’s next. Behind every resilient organization, every secure environment and every successful digital transformation, there’s an MSP making it happen. And in 2026, your role has never been more critical. ...
Global MSP Day 2026: Honoring the impact of MSPs worldwide
On June 10, 2026, MSPs around the world will come together for the 9th annual Global MSP Day—a celebration of the innovation, resilience, and impact you drive every day. From defending businesses against ever-evolving threats to unlocking growth through smarter...
Rising AI cost concerns create opportunities for MSPs
As the number of tokens consumed by artificial intelligence (AI) agents and applications continues to climb, organizations are paying much closer attention to cost. It feels like the conversation has shifted almost overnight. Not long ago, the focus was on...
Inside IT: Opportunities MSPs should miss
A global survey of 400 IT leaders provides some significant insights into the types of IT expertise that organizations might be willing to consider relying on a provider of IT services to provide. Conducted by the Linux Foundation, the survey...
