Category: Better Business
Education IT in 2026: Where MSPs can add value
As the Northern Hemisphere moves from a disruptive summer into a hopefully calmer fall, students have headed back to school. For schools, colleges, and universities, the eternal question remains: should they standardize on PCs and Microsoft, PCs and Google, Chromebooks...
The MSP Advantage: Leading with business outcomes
Managed service providers are under increasing pressure to deliver more value to customers while managing growing cybersecurity risks, rising expectations, and expanding technology stacks. Businesses expect their MSP to provide strategic guidance, improve security outcomes, and simplify operations, while maintaining...
Clients are rethinking what they want from their MSP
A survey of 400 executives from Global 2000 companies conducted by the Information Services Group (ISG) found that more than three-quarters (77 percent) believe it is more important than ever for service providers to demonstrate productivity improvements and deliver measurable...
Turning regulatory pressure into predictable revenue for MSPs
An MSP owner almost needs to be a lawyer or legislator these days to keep up with the ever-changing regulatory landscape or at least have one on speed dial. There is a lot to navigate, from state privacy laws and...
The MSSP advantage: Why demand for managed security services keeps growing
The global managed security services market is projected to reach $66.83 billion by 2030, representing an 11 percent compound annual growth rate (CAGR), according to a new report from the research firm MarketsandMarkets. The survey results are hard to ignore...
MSPs have a new resource for managing AI costs
Managed service providers (MSPs) looking to build a practice around optimizing artificial intelligence (AI) infrastructure should start paying closer attention to the Tokenomics Foundation, which has now been formally launched. As an arm of the Linux Foundation, the Tokenomics Foundation...
What rising AI costs mean for MSPs
As more organizations successfully adopt artificial intelligence (AI), many are discovering that success comes with a growing challenge: managing costs. A recent survey of 700 engineering leaders and practitioners from organizations with more than 1,000 employees found that 26 percent...
The customer profitability problem MSPs can’t ignore
It’s margins that matter – not volumes. Several years ago, I wrote about the importance of identifying customers who cost an MSP money and those who drive profits. Today, that distinction matters more than ever. While many MSPs still focus...
How MSPs can capitalize on the next phase of AI
As artificial intelligence (AI) evolves, new opportunities are opening for managed service providers (MSPs). Two of the biggest areas are context engineering and AI model routing. Why context engineering matters Context engineering includes the tools and processes that optimize everything...
Why prospects still don’t understand what you’re selling
MSPs should have a solid understanding of what they offer. The real challenge is whether prospective customers understand it as well. Since many MSPs rely on prospects visiting their website, visitors need to quickly understand the service being offered. One...
