Category: Better Business
An inside look at the Barracuda Partner Success Program
Today we announced the launch of our new global partner program, the Barracuda Partner Success Program. Partners who resell Barracuda solutions will be recognized for their Barracuda business as a whole, regardless of the route to market, and they will be...
Optimizing resources to take your MSP business to the next level
As an MSP, it is imperative to maximize profits while minimizing costs. However, cutting corners to lower capital and operating expenses can be disastrous: platforms can suffer from lower availability and stability levels, which can lead to unsatisfied customers. The...
CRN Women on the Rise list includes a familiar name
Every year, The Channel Company (CRN) recognizes a group of outstanding women on the rise who are reaching new heights at their company while putting partners first. This year we are excited to share that Kirsten Vogelsang, Partner Marketing Specialist at...
Nurturing authentic partnerships in the security vendor landscape
In the fast-paced world of security technology, vendors often find themselves in a ‘speed-dating’ cycle with customers and partners. The rush to present solutions and secure contracts can hinder the development of meaningful relationships, which are essential for long-term success....
Tip Tuesday: Minimize shadow IT risks through communication
Although shadow IT (any IT resource used by employees or end users without the IT department’s approval or oversight) practices come with a laundry list of risks, people often insist on using them. In this edition of Tip Tuesday, we’ll...
Becoming a smarter MSP with AI-powered automation
The problem with being a ‘smarter’ MSP is that it may often require investment. For those who don’t have a rainy day fund set aside, it would mean dipping into the revenue to stay competitive and maintain margin, which can...
Make employee onboarding even more valuable than client onboarding
Seasoned MSPs have developed a streamlined, detailed, and foolproof client onboarding process. I’m sure you follow a tested and proven process for bringing on new clients and ensuring they feel attended to. Here’s what I don’t get: why don’t MSP...
Tip Tuesday: How to integrate full-service cybersecurity
October is National Cybersecurity Awareness Month in the United States. That makes it a fantastic time to strongly consider offering full-service cybersecurity as part of your managed service provider (MSP) stack. That decision can boost your revenue and show clients...
Empathy: The key to unlocking successful customer partnerships
Business partnerships can be structured around several factors—shared opportunities, complementary technologies or customer bases, long-standing personal relationships, or even the sharing of mutual competitors. Trust is critical, of course, but there is another element that is also important when it...
What happened to the disruptive start-ups?
As we go through the different generations of technology, various bandwagons have come and gone. Companies starting up with ‘e’ added at the beginning of their name and ‘.com’ added at the end, to name a few, are hard to...
