Category: Better Business
Ask an MSP Expert: Over the years, how has marketing changed through the internet?
Q: Things are always changing, especially in technology. Looking back, the internet has changed almost everything we do. What are the most significant roles the internet has played in marketing goods and services today? For managed service providers, protecting and...
Public speaking and selling basics for MSPs
Selling from the stage is one of the most potent revenue generation strategies that your MSP can embrace. Because many MSPs are engineering-types, there can be a great deal of reluctance in our industry to public speaking. Even for those...
Ask an MSP Expert: How can I start using Twitter?
Q: We are a newer service provider and we are looking for ways to market our business. One area that we are considering is starting a Twitter profile. What steps do we need to be successful? Used correctly, Twitter can...
Ask an MSP Expert: How can we better position new products and services?
Q: We are a fast-paced IT service provider. We are constantly bringing on new customers and adding new solutions to our portfolio. This often presents challenges with communicating new services between our teams—specifically our technical engineers and our sales staff....
Ask an MSP Expert: How can we expand our IT service business internationally?
Q: The managed service business is very competitive and sometimes the United States feels saturated with IT providers. My business is strong and I’m primed to grow it. Are there any options for expanding internationally? Good question! For insights on...
Ask an MSP Expert: How can we proactively plan for the next storm?
Q: Luckily, our area wasn’t affected by Hurricane Florence — but we might not be so lucky next time. What are some steps we can take to ensure that our SMBs have foolproof disaster recovery plans in place? Natural disasters...
Clive Longbottom: When selling MSP services is like selling a house
I’ll start with a bold statement: being an MSP salesperson is like being a real estate agent. Hold on – don’t stop reading: there is a reason for such a statement. Any real estate agent will tell you what a...
Block-time billing as a stepping stone to managed services
In my previous two articles, I’ve shared my thoughts on why should you move to the managed services model and also written on how to understand which of your existing clients will move to managed services. But for many IT...
Ask an MSP Expert: Navigating the bid process for government clients
Q: My MSP has never gone after government business, I have wanted to, but I keep getting scared away by the whole bidding process. How complicated is it? An excellent MSP opportunity may be hiding in plain sight. Many MSPs...
Ask an MSP Expert: How to effectively manage multiple teams
Q: In the past year, we’ve gone from a three-person team to a team of 13. I have a technical background, but now I’m running several different teams within my MSP business. How can I effectively manage multiple teams? No...