Category: Featured
Addressing your prospects’ pain points in your marketing
Connecting authentically with your prospects is vital to your managed service provider’s growth mission. This starts by addressing their pain points effectively in your marketing collateral, specifically your website. Building empathy and connection When potential clients visit your website, they...
10 Essential steps to transition from VPN to Zero Trust Access
In today’s evolving digital landscape, remote work has become the norm, and cyber threats are growing more sophisticated. Traditional VPN solutions are struggling to keep pace with these changes, prompting IT leaders to consider adopting a more robust and adaptive...
Tech Time Warp: A look back at Olympics technology innovation
The 2024 Paris Olympics is already being hailed as groundbreaking in the use of artificial intelligence to protect athletes from online abuse and answer their questions quickly via an exclusive AthleteGPT service. But, as you will see in this edition...
MSPs must prioritize mobile device security
Last week, we had an overview of the increasing concerns and security challenges surrounding mobile devices. This week, we continue the conversation about mobile devices with Eric O’Neill. Eric is a former FBI counterterrorism and counterintelligence operative, cybersecurity keynote speaker,...
Cybersecurity Threat Advisory: Fake CrowdStrike updates observed in the wild
Threat actors are exploiting the recent disruption from CrowdStrike’s software update to target companies with a fake update that injects malware, including data wipers and remote access tools. Phishing emails are being used to distribute these malicious programs under the...
Cybersecurity Threat Advisory: Play Ransomware expands
A new Linux variant of the infamous Play Ransomware, also known as Balloonfly and PlayCrypt, was recently discovered. This variant targets VMware ESXi environments, indicating a strategic shift by the threat actors involved. Review this Cybersecurity Threat Advisory for recommendations...
3 big mindset shifts with MSP outbound marketing
The nature of outbound marketing has seen a drastic shift in the last decade. People are more connected now than at any point in human history. This means, to put it bluntly, most people don’t like being bothered by poor...
The three conversations every CISO needs to have
A CISO needs to be many things. One of the most important, and possibly underestimated, is the need to be a good storyteller. It can be hard for non-technical senior managers to understand the cyber risks facing their organization. Just...
The MSP’s guide to finding the AI balance
In my last few posts, I’ve covered how managed service providers (MSPs) can use artificial intelligence (AI) to cut costs, increase margins, and provide new services to customers. In each one, I have touched on how AI is not the...
Businesses are seeking help to deploy AI
Nearly half (47 percent) of the 1,000 senior technology executives surveyed in a recent study shows that they are seeking external assistance to implement AI. Of which, 22 percent are partnering with a technology services provider, while 25 percent partners...
