Category: Sales & Marketing
Ask an MSP Expert: The 2025 technology outlook from GTIA
The year kicked off with considerable uncertainty driven by macroeconomic factors such as tariffs and inflation. Nevertheless, managed service providers (MSPs) maintain a positive outlook on the tech industry’s trajectory. A recent report from GTIA sheds light on crucial insights...
ROI: How smarter MSPs turn $1 into $5 — again and again
When it comes to your marketing metrics, it’s easy to get distracted. Impression rates, website traffic, click-throughs, email opens—you watch the numbers climb and wonder: Is this working? But there’s only one number that tells the full story: Return on...
How AI and data are revolutionizing B2B email outreach
Do you know that moment when you hit send on a prospecting email, feeling confident it will start a conversation? And then—nothing. No reply. No engagement. Just radio silence. You’re not alone. MSP reps are feeling it, watching their email...
What over 850 #1 rankings taught us about real MSP SEO
Search Engine Optimization (SEO) is full of noise, and a lot of it is wrong. Managed service providers (MSPs) come to us frustrated and exhausted: spending months chasing 400+ keywords, endlessly tweaking technical settings, and still falling short of competitors...
The future of MSP marketing: How AI enhances, not replaces, creativity in MSP marketing
Artificial intelligence (AI) is reshaping industries, and managed service provider (MSP) marketing is no exception. As AI-driven tools become increasingly advanced, many marketers wonder how this technology will impact human creativity. The reality? AI isn’t here to replace marketers, especially...
Navigating AI: The do’s and don’ts for MSPs
There is a big problem when discussing artificial intelligence (AI) with a prospect or customer. With AI, and positioning AI, being a relatively new market with a broad coverage, navigating AI positioning without knowing a person’s level of knowledge can...
Ask an MSP Expert: How to generate authentic AI prospecting content
The rise of artificial intelligence (AI) has created challenges for businesses striving to find the right balance between operational efficiency and preserving a personal touch in their communications. Kendra Lee, founder of the KLA Group and a recognized expert in...
Your flight plan for MSP Success: Knowing your audience and value proposition
For managed service providers (MSPs) striving to grow and stand out in a competitive market, a clear and actionable marketing strategy is essential. Much like preparing for a successful flight, knowing your audience and defining your unique value proposition are...
What does it mean to be a PRO MSP?
At my managed service provider (MSP) marketing agency, Tech Pro Marketing, the word PRO is in our name, but in recent years, it’s also become somewhat of a mantra. To me, it’s all about results and relationships. Results are everything...
Barracuda’s Channel Chiefs on working with partners, innovations, and more
We are excited to share that CRN has named Barracuda’s Patrick O’Donnell, senior vice president of Americas sales, and Greg Saenz, vice president of channels for the Americas, to its prestigious list of 2025 Channel Chiefs. CRN releases the annual Channel Chiefs list, showcasing the...
