Category: Sales & Marketing

Ask an MSP Expert: When to use lead generation campaigns vs. sales prospecting

Ask an MSP Expert: When to use lead generation campaigns vs. sales prospecting

Q: I’m looking to grow my MSP business. What is the most effective way to grow my presence in the market and where should I invest my efforts? I frequently recommend using lead generation, and then in the next breath...

/ March 21, 2023
Why MSP prospecting isn’t all about timing   

Why MSP prospecting isn’t all about timing   

As most MSPs can attest to, prospecting can either thrive or fail depending on the approach. We’ve all heard plenty of horror stories, or maybe you’ve even experienced one yourself. But there are successes to be noted as well, and...

/ March 1, 2023
Ask an MSP Expert: How to build a prospecting plan to achieve your goals

Ask an MSP Expert: How to build a prospecting plan to achieve your goals

With the start of a new year, many MSPs are looking for new ways to grow their business. Truth be told, there’s no secret weapon out there that can help you grow your business. However, honing-in on your sales strategy...

/ February 22, 2023
The must-have MSP collateral – the buyer’s guide

The must-have MSP collateral – the buyer’s guide

In the age of content marketing, it’s easy for MSPs to lose sight of the marketing aspect of landing new clients, and instead fall into the trap of merely generating more and more content for the sake of creating content....

/ January 25, 2023
When to use lead generation campaigns vs sales prospecting

When to use lead generation campaigns vs sales prospecting

I frequently recommend using lead generation, and then in the next breath mention sales prospecting when we’re defining new business development strategies and building client campaigns. When it comes to lead generation vs sales prospecting activities, I’ve realized that business owners –...

/ January 19, 2023
10 simple games to make sales prospecting fun (seriously)

10 simple games to make sales prospecting fun (seriously)

You’ve probably heard that in sales prospecting, it takes reps 10 “no’s” to get one “yes.” I think that number is outdated. In today’s market, it can take 40 voicemails to reach a live person and dozens of emails to yield a...

/ January 10, 2023 / 7 Comments
Ask an MSP Expert: How to convert website visitors into leads  

Ask an MSP Expert: How to convert website visitors into leads  

In a recent webinar with Barracuda MSP, Kendra Lee, president and founder of KLA Group, shared 5 steps that can help convert website visitors into leads. During the webinar, Kendra highlighted strategies that MSPs can leverage to generate traffic to...

/ December 22, 2022
Is your website optimized, MSPs?

Is your website optimized, MSPs?

As an MSP, your website is your primary marketing tool, and it is important to capitalize on Search Engine Optimization (SEO) to maximize the effectiveness of this primary marketing tool. According to Raj Khera, a three-time CEO, author, and SEO...

/ November 17, 2022
What to do when your website content doesn’t convert leads

What to do when your website content doesn’t convert leads

You’ve designed your website following SEO best principles. Web traffic is up. And yet, the phones are silent. Tumbleweeds roll through your salespeople’s inboxes. What gives? It’s simple. Your website content development strategy isn’t primed for conversion.

/ November 9, 2022
Understanding your sales funnel leads to better sales productivity – Part 1

Understanding your sales funnel leads to better sales productivity – Part 1

Since the sales funnel is a visual representation of your sales process, you can learn a lot by looking at its shape. A good sales funnel should be wide at the top, where new leads enter and start their journeys...

/ October 26, 2022