Category: Sales & Marketing

Understanding the value of MSP lead generation

Understanding the value of MSP lead generation

As an MSP, generating leads is not an easy task. It takes strategy, persistence, and most importantly, patience. At SALT Marketing I’ve talked with hundreds of MSPs interested in growth. Each one of them had their own definition for success...

/ May 18, 2021
How to run an effective Google Ads campaign

How to run an effective Google Ads campaign

As someone who has managed hundreds of thousands of dollars in ad spend over the course of my career, let me tell you – Google Ads are still one of the most powerful opportunities that many MSPs aren’t taking advantage...

/ May 11, 2021
Podcast: MSP website hurting your sales? Episode 3

Podcast: MSP website hurting your sales? Episode 3

In the second episode of the SmarterMSP Podcast, we spoke about how untrained end users are emerging as a significant cybersecurity threat for MSPs to invest in educating and protecting. In Episode 3, we discuss common MSP website mistakes that...

/ April 16, 2021
3 sales questions your MSP should be asking prospects

3 sales questions your MSP should be asking prospects

In my work with MSP business owners, the one topic that seems to cause leaders more consternation than any other is sales meetings. I can understand why! Many MSP owners, like myself, started their businesses off the back of their...

/ March 25, 2021
Marketing CMMC compliance services as an MSP

Marketing CMMC compliance services as an MSP

In my 18 years as an IT support company executive, I’ve learned a lot about the client’s needs. I can rattle off solutions to common problems and give you a laundry list of ways to proactively move your business forward....

/ March 9, 2021
Sell or wallow: Which sales path will you choose?

Sell or wallow: Which sales path will you choose?

You have heard me talk about the importance of MSPs adding new monthly recurring revenue (MRR) for more than a decade. Adding customers at the right price is key to becoming a World Class MSP. This strategy is more important...

/ March 4, 2021
Bring some innovation to your client’s sales departments

Bring some innovation to your client’s sales departments

The heart and soul of every business is the sales team. If you aren’t selling, you aren’t making money, and companies falter when sales slow down. Selling became a huge challenge during the pandemic for many companies, but there are...

/ February 16, 2021
Use 2021 to build more credibility for your MSP

Use 2021 to build more credibility for your MSP

Between the time I took my first IT marketing job in 1997, all the way up until the end (thankfully) of 2020, one of the biggest mistakes I’ve seen IT providers make with their marketing, is putting too much focus...

/ February 9, 2021
Five Super Bowl commercials from tech companies we can’t forget

Five Super Bowl commercials from tech companies we can’t forget

When it comes to the Super Bowl, not everyone’s a football fan, but we can all agree the commercials are at least half the fun — and the tech industry has contributed some of the most memorable big game ads...

/ February 5, 2021
Ask an MSP Expert: How can my MSP balance new and old marketing strategies?

Ask an MSP Expert: How can my MSP balance new and old marketing strategies?

Q: As we start the new year, I am hearing about new technologies and strategies that my MSP can utilize in its marketing. Which ones should I add to my MSP’s marketing efforts and how do I balance using these...

/ February 1, 2021 / 5 Comments