Category: Sales & Marketing
Tip Tuesday: Best practices for repurposing content
As a managed service provider (MSP), you have a lot on your plate. Creating fresh content to catch the attention of your audience isn’t always top of mind. Luckily for you, you can lift some of that weight off your...
Turning your MSP website from a brochure to a lead-driving appointment setter
If you’re researching how to improve your MSP website, you probably fall into a few categories: You spent a lot of money on your MSP website, and it’s not giving you what you want, leads. You’re looking to update your...
ChatGPT for MSP marketing: Predictions for 2024
As part of our 2-part series on ChatGPT for MSP marketing, this second entry highlights future predictions of how ChatGPT will continue to unfold for MSPs looking to implement the tool into their marketing strategy. In case you missed part...
ChatGPT for MSP marketing: What we’ve learned one year in
ChatGPT was unveiled on November 30, 2022 – and there has been no looking back in the marketing world. I want to start by saying that artificial intelligence (AI) is nothing new in marketing. Just like Bitcoin brought cryptocurrency into...
Tip Tuesday: Crafting custom AI strategies for SMBs
Artificial intelligence (AI) is the most disruptive technology of our time. However, as more organizations capitalize on this technology, managed service providers (MSPs) could experience substantial growth. Small and medium businesses (SMBs) may lack the internal resources and skills to...
Inbound vs. outbound marketing: Which is right for your MSP?
As a small to mid-sized managed service provider (MSP) owner, you’ve probably relied heavily on word-of-mouth referrals. There’s absolutely nothing wrong with this. Word-of-mouth is the best lead generator – it shows you do great work, prospects are already excited...
Essential tips to enhancing MSP video content in 2024
It’s no secret most of the content we consume these days is video. Recent statistics show that more than 91 percent of businesses are using video as a marketing tool in 2024. Before I go deeper, I want to make...
Ask an MSP Expert: How to empower your outbound callers
Managed service providers (MSPs) are always searching for ways to grow the success of their business development representatives (BDRs) and to empower them. The goal is to equip them with knowledge and hands-on opportunities to hone in on their outbound...
Google Ads: Does it still work for MSPs in 2024?
Yes, Google Ads still works for MSPs in 2024. But it’s a much different game than what many MSP owners may remember. We hear from our MSP friends that they were generating dozens of leads per month back in the...
Five steps to collecting valuable customer testimonials
In my experience, a customer is only too willing to help a business they enjoy working with to be successful. Remember this statement, as you think of the right way to approach a customer. If done in the wrong way,...