Category: Tech Insight

CompTIA study: MSPs gearing up to add more services

CompTIA study: MSPs gearing up to add more services

Managed service providers are ready to expand. A full 59 percent of the 400 U.S.-based MSPs surveyed by CompTIA plan to increase the number of managed services they provide. Managed print services (32 percent), help desks (31 percent), virtual desktops, and database...

/ July 21, 2016
On the occasion of Office 365’s fifth birthday

On the occasion of Office 365’s fifth birthday

Microsoft Office 365 had a momentous birthday this week, turning five years old. It’s easy to forget at this point, but under Steve Ballmer, Microsoft was lukewarm on the cloud. It was only when Satya Nadella took the reigns that...

/ June 30, 2016
technology policy
Technology policy becomes mainstream campaign issue

Technology policy becomes mainstream campaign issue

Regardless of what side of the political aisle anyone hails from, there is some general agreement that more needs to be done by the next President of the United States to make sure the U.S. remains competitive from a technology...

/ June 30, 2016
Time to focus on customer renewal rates in age of the cloud

Time to focus on customer renewal rates in age of the cloud

When it comes to selling IT solutions in the age of the cloud, the biggest change for IT service providers is the emphasis that needs to be placed on customer renewal rates for services that are sold as a subscription....

/ June 23, 2016
crossing the it selling chasm
Geoffrey Moore shares advice on how to cross the IT selling chasm

Geoffrey Moore shares advice on how to cross the IT selling chasm

When it comes to selling an IT project, many IT vendors and their partners have come to appreciate that the part of the budget controlled by the internal IT organization only represents a few percentage points of the total operational...

/ June 9, 2016
report
Ask an MSP Expert: How to provide reports to my customers

Ask an MSP Expert: How to provide reports to my customers

Q: A few of my small business customers are asking me about their monthly spend on data backup and are looking for some reporting to show them they are getting value from this expense and that everything is backed up...

/ May 11, 2016
email marketing
The secret to making your MSP email marketing explode

The secret to making your MSP email marketing explode

Email marketing is still very much alive. (Picture Dr. Frankenstein screaming from his lab, “IT’S ALIVE, IT’S ALIVE!”) Email marketing hasn’t gone anywhere, but what was once a great tool for reaching new customers has been tarnished by a bunch...

/ March 30, 2016
ask an MSP Expert
Ask an MSP Expert: How can I collect and incorporate customer feedback?

Ask an MSP Expert: How can I collect and incorporate customer feedback?

Q: My MSP business is looking to expand, and we’re planning to open offices in other cities and service customers in new verticals. It’s exciting, but I know that as businesses scale there are usually growing pains. Before we start...

/ March 28, 2016
world backup day
Using World Backup Day as an MSP Marketing Opportunity

Using World Backup Day as an MSP Marketing Opportunity

March 31 is approaching fast, but there’s still time for you to kick off communication with your customers and prospects to remind them of the importance of making sure their data is securely backed up and keeping their business fully...

/ March 28, 2016
ask an MSP expert
Ask an MSP Expert: When should I sell appliance-based backup versus cloud backup?

Ask an MSP Expert: When should I sell appliance-based backup versus cloud backup?

Q: I’m trying to decide what type of backup to sell to one of my potential customers.  I’ve typically been selling appliance-based backup, but now I’m looking to offer cloud backup as an option. I also want to be able...

/ March 21, 2016