Results for: Ask an MSP Expert
GDPR: Surely everyone has dealt with it by now … right?
The European Union’s General Data Protection Regulation is a regulation in EU law stipulating how organisations must deal with data to ensure that individuals are protected, and that individuals can more easily determine what data an organisation holds about them. It became...
Richard Tubb: Why should you move to the managed services model?
When I started running my own IT business, I was your typical one-man-band. A techie crawling under tables, fixing computers, and setting up servers. I was good at what I did, I was professional, and word soon spread. Before long,...
Salesforce Marketing Cloud enhancements are all about improving customer experience
Salesforce Connections might not be as big as Dreamforce, but it’s meant to give the Salesforce Marketing Cloud its own special time in the sun. The conference took place in Chicago this week and in many ways felt like Adobe...
Threat Spotlight: Advanced polymorphic malware
Imagine having a key that changes shape to fit any lock you might encounter. That’s pretty much what malware creators have at their disposal with advanced polymorphic malware, and it’s a real headache for MSPs tasked with stopping it or,...
5 Tips for working with the press
Before the Internet, blogging, and social media, businesses relied heavily on advertising and public relations to build brand awareness. The joke among marketing leaders to clients was, “You either pray for space or pay for space—or both.” Fast forward from...
Tech Time Warp: The First Ethical Hacker
These days, the concept of an ethical hacker is so commonplace the profession has its own Certified Ethical Hacker designation, bestowed and governed by the International Council of E-Commerce Consultants. The ethical hackers of the world put their genius to...
Tech Time Warp: Spam email celebrates its 40th birthday
As you work long hours to ensure your company complies with GDPR by May 25, it’s worth noting that proper use—or misuse—of data has been an issue for at least 40 years. Just ask Gary Thuerk, the self-described “father of...
Weaponizing artificial intelligence
Fending off ransomware and other malware attacks has already become part of the daily MSP landscape. But in the ever-evolving world of threats, a new one will begin to emerge with greater frequency in the months and years ahead: weaponized...
Tech Time Warp: The Sasser worm teaches a lesson
In early May 2004, computer users worldwide learned a hard lesson: Don’t procrastinate when it comes to installing a security patch. Users at the Taiwanese post office, the train station in Sydney, and some of Wall Street’s biggest banks found...
Carrie Simpson: Thought leadership prospecting the right way
Thought leadership prospecting combines personalized interactions with automated marketing touches. It uses carefully curated content and intelligent one-on-one discussions to begin and nurture relationships with qualified prospects. The good news is that you can start thought leadership prospecting using the...
