Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between.
Tag: Ask an MSP Expert
Ask an MSP Expert: Why does my MSP need a Cyber Liability Insurance policy?
Ask an MSP Expert: Why does my MSP need a Cyber Liability Insurance policy?
Q: My MSP business is growing, and I’m concerned about staying properly insured. I carry the required insurance on our service vans, and I have a general liability policy that a long-time family friend who is also an insurance salesman...
Ask an MSP Expert: How can I get better control of my MSP finances?
Ask an MSP Expert: How can I get better control of my MSP finances?
Q: I’m great at the technical side of the MSP business, and people seem to like our work. In fact, we’ve never been busier. But somehow that’s not showing up in my bottom line. I know that as the owner,...
Demand for external GDPR expertise needs more time to build
Demand for external GDPR expertise needs more time to build
As the deadline grows closer for complying with the General Data Protection Rule (GDPR) being put into effect May 25, 2018, by the European Union, there’s a marked difference in attitudes between IT organizations in Europe and in the U.S. concerning the...
Ask an MSP Expert: How to use compliance as an MSP sales tool
Ask an MSP Expert: How to use compliance as an MSP sales tool
Q: I’m an MSP business owner, and we service a variety of small business customers in our area, providing IT services to schools, healthcare providers, and other local small businesses like law firms. My salesperson is struggling to bring in...
Ask an MSP Expert: How to provide reports to my customers
Ask an MSP Expert: How to provide reports to my customers
Q: A few of my small business customers are asking me about their monthly spend on data backup and are looking for some reporting to show them they are getting value from this expense and that everything is backed up...
Ask an MSP Expert: How to overcome challenges with selling Office 365
Ask an MSP Expert: How to overcome challenges with selling Office 365
Q: I’m the dedicated sales person at an IT services company, and we’ve typically focused on providing break-fix services. Many of our customers need the SaaS productivity tools in Microsoft Office 365, so we are looking to start selling and...
Ask an MSP Expert: My sales team is struggling to hit their numbers – how can I help?
Ask an MSP Expert: My sales team is struggling to hit their numbers – how can I help?
Q: We have a sizable sales team at my MSP, and we’re committed to investing in our sales department to grow our business. We have some great new hires on the team, but we’re struggling to reach our new bookings...
Ask an MSP Expert: Collect and incorporate customer feedback
Ask an MSP Expert: Collect and incorporate customer feedback
Q: My MSP business is looking to expand, and we’re planning to open offices in other cities and service customers in new verticals. It’s exciting, but I know that as businesses scale there are usually growing pains. Before we start...
Ask an MSP Expert: When should I sell appliance-based backup versus cloud backup?
Ask an MSP Expert: When should I sell appliance-based backup versus cloud backup?
Q: I’m trying to decide what type of backup to sell to one of my potential customers. I’ve typically been selling appliance-based backup, but now I’m looking to offer cloud backup as an option. I also want to be able...
Ask an MSP Expert: What should I include in my MSP’s newsletter?
Ask an MSP Expert: What should I include in my MSP’s newsletter?
Q: At my MSP, we’ve found that email marketing is an efficient way to reach our customers and prospects. Now that we’re comfortable with it, we want to send an email newsletter. We haven’t done this before and want...
