Tag: channel partners
AI-driven change demands faster innovation from MSPs
Ingram Micro CEO Paul Bay is calling on managed service providers (MSPs) and other channel partners to become true business partners to their end customers. AI’s acceleration of change Speaking at the Ingram Micro ONE 2025 conference, Bay noted that...
AWS sets higher standard for MSSP partners
Amazon Web Services (AWS) is raising the bar for managed security services providers (MSSPs) by adding a range of specialized certification requirements. An update to the AWS MSSP Competency program introduces specific categories, including infrastructure security, workload security, application security,...
The rise of cloud marketplaces: What’s fueling the growth?
According to a 2025 Key Issues and Prediction Report from The Futurum Group, more than a third of all deals moving through cloud marketplaces now involve some type of channel partner. Alex Smith is vice president and practice lead for...
Jenna Renaud: One of CRN’s 100 People You Don’t Know But Should
In September, Jenna Renaud, Channel Director of National Partnerships at Barracuda was named as one of CRN’s 100 People You Don’t Know But Should for 2024. This annual project honors the dedicated, talented people who work behind the scenes in...
Crafting the ultimate partner program to drive partner success
Albert Einstein once said, “Life is like riding a bicycle. To keep your balance, you must keep moving.” Barracuda Vice President of Worldwide Partner Ecosystems – and an avid cyclist – Jason Beal is applying that same idea to Barracuda’s...
Neal Bradbury on driving innovation for the channel at Barracuda
For our long-term subscribers and those who have been in the managed services industry for the past two decades, you may be familiar with Neal Bradbury, who co-founded Intronis, a managed service provider (MSP) focused data protection company. Recently appointed...
3 ways new enhancements to Barracuda Partner Success Program helps partners
We’re excited to share that Barracuda has announced new enhancements to the Barracuda Partner Success Program aimed at increasing partner margin and profitability and expanding technical enablement for channel partners and distributors. The new investments in the Barracuda Partner Success Program include...
Women of the Channel – keys to success for channel partners in 2023
This week, CRN, a brand of The Channel Company, announced the highly respected Women of the Channel list for 2023. We are excited to share that a total of five Barracuda team members made this prestigious list! These highly accomplished...
Introducing Karen Ward, Barracuda MSP’s new VP, MSP Sales, Americas
Last week, Barracuda announced several new strategic investments to invigorate the partner experience and increase success within the channel ecosystem. These investments are explained in detail in the latest press release. Included among these investments is the promotion of Karen Ward,...
The benefits of Barracuda’s channel-first approach
At Barracuda, we’ve had a channel-first approach since our inception 20 years ago, and we’re proud of that. Our partner program is the foundation that drives co-selling and active partnering between our channel partners and our sales teams, from pricing and...
