Tag: customers

6 Cybersecurity conversation starters

6 Cybersecurity conversation starters

For MSPs and VARs trying to expand the reach of their services with existing clients, initiating a cybersecurity conversation around the need for solutions and services can be challenging. This is often because clients believe that their cybersecurity needs are...

/ November 1, 2022
How to keep your customers happy and profitable

How to keep your customers happy and profitable

To paraphrase Jane Austin, it is a truth universally acknowledged, that an MSP in possession of a good fortune, must be in want of happy customers. The fact is, happy customers tend to be more profitable than those who are...

/ October 11, 2022
Special offers can turn prospects into customers

Special offers can turn prospects into customers

As an MSP, customer loyalty can be a challenge – but first, there is the need to turn a prospect into a customer. These two areas can be inextricably linked: if an MSP operates as a completely open entity where...

/ August 31, 2022
Cutting through the complexity of MSP profitability

Cutting through the complexity of MSP profitability

Do you know if any of your customers are losing you money? It is often reported that any organisation’s profits follow the Pareto principle: 80 percent the profits come from the top 20 percent of the customers.  Although this is...

/ August 10, 2022 / 6 Comments
Ask an MSP Expert: How can I stay ahead with social media?

Ask an MSP Expert: How can I stay ahead with social media?

It’s no secret that businesses continue to utilize social media more and more each day. With the consistent rise of consumer social media usage, why wouldn’t they? Whether they are writing reviews, reaching out for customer service, purchasing products, or...

/ April 15, 2022