Tag: Managed services
AI investments are raising the stakes for MSPs
The saying that two opposite things can both be true appears especially relevant for channel partners today. A survey of 400 decision-makers at IT solution providers in North America and Western Europe conducted by Futurum Group found that more than...
AI drives changes to MSP certification
A certification many managed service providers (MSPs) use to validate their IT service practices now covers AI-enabled services, privileged identities, and third-party providers. The latest version of the Unified Certification Standard for Cloud and Managed Service Providers from MSPAlliance also...
The MSP guide to managing supply chain risk
In 2026, supply chain attacks have become one of the most feared threats in cybersecurity, and for good reason. When attackers compromise a vendor with privileged access to multiple environments, they do not just breach one organization. They can potentially...
AI is putting pressure on GSI contract renewals
A recent survey of 112 U.S.-based IT leaders at global enterprises suggests contract renewal discussions with global systems integrators (GSIs) may become more challenging. Market research firm UserEvidence conducted the survey on behalf of BigPanda, an AIOps platform provider. The...
How MSPs can turn sales calls into better marketing
Your prospects are already telling you what your MSP should be writing about. They tell you what worries them, what they don’t understand and why they’re unhappy with their current provider. They explain their concerns about switching, pricing and what...
Clients are rethinking what they want from their MSP
A survey of 400 executives from Global 2000 companies conducted by the Information Services Group (ISG) found that more than three-quarters (77 percent) believe it is more important than ever for service providers to demonstrate productivity improvements and deliver measurable...
Survey: AI readiness and data integration shape MSP loyalty
A recent survey of 600 IT and security decision-makers at organizations with 200 to 1,000 employees found that nearly two-thirds of respondents are considering switching to a new managed services provider (MSP) within the next 12 months. Conducted by market...
The real reason MSP owners avoid marketing (and why it always catches up with them)
I’ve had a version of this conversation hundreds of times. An MSP owner comes to me frustrated. They’ve tried a few things, nothing has stuck, and now they’re thinking about hiring a marketing coordinator. Someone to “handle” it. Someone to...
The customer profitability problem MSPs can’t ignore
It’s margins that matter – not volumes. Several years ago, I wrote about the importance of identifying customers who cost an MSP money and those who drive profits. Today, that distinction matters more than ever. While many MSPs still focus...
The hidden MSP opportunity in AI-built applications
There’s a lot of chatter these days about a so-called “SaaSpocalypse” that could have significant consequences for IT services providers. As more organizations embrace artificial intelligence (AI), they are deploying more custom applications created with AI-powered coding tools. The rise...
