Tag: MSP Marketing
Don’t write an MSP marketing plan, build a marketing strategy instead
Not too long ago, I wrote an article about a topic that has always been near and dear to my heart — market research. If you want to make sure that your message resonates with the right audience at exactly the right...
Is “normal” behavior holding you and your business back from success?
This shocking statement just came in from the US National Library of Medicine regarding diets: “They all work…when you stick to them.” Back when I was teaching fitness classes, the most common question I would get was “What is the...
Getting the highest return on your marketing dollars
As we move speedily into the fourth quarter of the year, it’s time to look toward the year ahead and start planning our goals, and more importantly, how we’re going to achieve them. A recent consultation with a client for...
Generating leads starts with market research
I was on the phone with one of my MSP lead generation clients the other day, and we were having a long discussion about a topic that is very important to me: market research. In my experience, I find that most people...
Are you missing new clients due to errors on your website?
According to an article on SiteImprove, 131 of 135 websites analyzed (97 percent) had broken links and errors on their web page. The websites they focused on were all Fortune 1000 companies, who have the resources (money and staff) to...
Can MSPs really use LinkedIn for lead generation? Absolutely – and here’s how
As someone who has always made an effort to stay up-to-date with the latest best practices in marketing, it can’t be denied that there is currently a MAJOR buzz around not only LinkedIn, but the site’s role in successful B2B...
Using alternative marketing efforts to captivate prospects
Thanks to our work in appointment setting, we make thousands of calls on behalf of our MSP clients every day. The sheer volume of calls generates enormous amounts of data on their prospects, giving us the opportunity to identify trends...
Is outsourcing your marketing a good idea?
I recently saw a website selling marketing services to MSPs that offered to “send out blurbs several times a week” via your company’s social media pages. Another offered to do “e-mail blasts” to your list. It got me thinking… is...
Think you need a funnel to generate MSP leads? Think again
I recently received an email from a new client who had signed up for our MSP marketing services. We’d had some brief discussions about the direction his marketing might be headed in, and I was eager to learn more about...
A perfect marketing plan is hard to find
As a company that specializes in setting appointments for MSPs, we’re on the road quite a bit, attending industry events and meeting new professionals in our arena. Outside of a recent conference in Las Vegas, we met a fascinating Uber...
