Tag: MSPs
Beyond recovery: The new resilience mindset
A global survey of 1,000 business and IT decision‑makers and senior developers shows that while organizations feel more resilient than they were a year ago, many still struggle with the cost of recovery and remediation when a real IT incident...
How MSPs grow email lists using LinkedIn
Key Takeaways Treat LinkedIn as the top of a list-building strategy, not the destination. Offer practical resources MSP buyers care about to earn email opt-ins. Use a Pillar–Cluster–Dot–FAQ framework to turn one topic into ongoing LinkedIn engagement. Most IT providers...
How MSPs can keep the peace during conflict
When international conflicts arise — and the world has seen no shortage in recent years — organizations of all sizes need to stay especially alert. In many cases, managed service providers (MSPs) serve as the first line of defense, helping...
Why information security matters more than ever
It’s all in the information. The first recorded patent was issued to Filippo Brunelleschi in Florence in 1421, covering his invention of a barge and crane used to transport marble. Shortly afterward in 1449, John of Utynam was issued a...
AI is making phishing smarter and MSPs need to keep up
The numbers are jarring: according to Barracuda Networks data, 91 percent of all cyberattacks begin with a phishing email, costing businesses billions of dollars annually. The goal of these attacks hasn’t changed since the mid‑1990s — trick someone into wiring...
Why sovereign clouds are becoming a massive growth engine for MSPs
Early indicators suggest that MSPs guiding customers toward sovereign cloud solutions could be heading into a period of strong growth. Worldwide spending on sovereign cloud infrastructure‑as‑a‑service is expected to reach roughly $80 billion in 2026. This represents over 35 percent...
How MSPs build digital credibility and get found in AI search: 7 strategies
Key takeaways Your prospects use AI to research and vet IT providers Highlight certifications and partnerships Keep messaging consistent across every channel Do buyers know you exist? AI search is delivering the rep-free experience 75 percent of buyers told Gartner...
Welcome to ‘Ranswomare 2.0’
Ransomware attacks have evolved from simple encryption schemes into sophisticated extortion operations that render traditional defenses obsolete. In recent years, data exfiltration has occurred in 87 percent of ransomware incidents, according to the 2024 Verizon Data Breach Investigations Report, while...
The critical 15 sales metrics MSPs need to monitor
Key Takeaways: These 15 metrics give MSP leaders visibility into: Lead flow Pipeline health Sales velocity Recurring revenue growth Client retention When you track them consistently, you stop guessing and start managing performance with clarity. Why should MSPs track sales...
Mergers and acquisitions: Disruptions and opportunities for MSPs
Few business events are as challenging as a merger or acquisition. Even with the best intentions, outcomes rarely align perfectly with expectations. For managed service providers (MSPs), these transactions can create significant uncertainty—but also open doors to new opportunities. Three...
