Tag: MSPs
AI adoption: Challenges and opportunities for MSPs
An expected boon to IT spending driven by investments in artificial intelligence (AI) may take longer to materialize than expected. A UBS survey of over 120 IT executives found that only 11 percent are running an AI application in a...
2025 trends for MSP marketing
It’s that time of year again—the time when we set goals and look forward to what the new year may bring. I’ve been in the managed service provider (MSP) marketing space for a very long time – and I can...
Unlocking a new opportunity: Selling cybersecurity to schools for MSPs
Managed service providers (MSPs) often overlook schools and other educational institutions, even though they present an excellent opportunity for new business. That is, if one is ready to handle some of their inherent challenges. According to various market research reports,...
Major 2025 spike in cloud spending bodes well for MSPs
Gartner is forecasting a 21.5 percent increase in spending on public cloud services in 2025. This increase is forecasted based on the investments in artificial intelligence (AI). The market research firm expects cloud spending to reach $723.4 billion, up from $595.7...
Insider threats expected to persist in 2025
SmarterMSP.com recently covered the topic of insider threats, but many experts continue to point to these types of threats as one of the biggest cybersecurity challenges impacting organizations in 2025. The Hacker News, for instance, says: Insider threats are expected...
Ask an MSP Expert: Unlocking the power of AI for marketing
As managed service providers (MSPs) continue to explore the potential of artificial intelligence (AI), many are asking the innovative ways they can integrate AI into their operations. Logan Ochitwa and Andrew Down from Vendasta recently shared valuable insights in a...
Top 5 marketing opportunities for MSPs in 2025
As we enter 2025, it’s the perfect time for managed service providers (MSPs) to reflect on their marketing strategies. This past year has brought many lessons, and while we’ve seen some marketing efforts have hit the mark, others have fallen...
It is time for MSPs to embrace agentic artificial intelligence (AI)
I am willing to bet that almost every managed service provider (MSP) will, or at the very least, experiment with agentic AI in 2025. Rapid advances of large language models (LLMs) to probabilistically manage tasks have led IT vendors, IT...
Less is more: Why your MSP marketing plan should stop at page 1
On the surface, managed service provider (MSP) marketing may sound like a big, complex process. We work with a lot of MSPs who believe they need an exhaustive marketing plan with dozens of pages, graphs, charts, and everything else. In...
Seize the opportunity: Managed platform engineering services
One of the nascent trends in IT that is gaining traction is the rise of platform engineering. This centralized approach focuses on optimizing the application developer experience, striking a balance between the flexibility to use preferred tools or platforms and...
