Tag: MSPs
Survey: AI readiness and data integration shape MSP loyalty
A recent survey of 600 IT and security decision-makers at organizations with 200 to 1,000 employees found that nearly two-thirds of respondents are considering switching to a new managed services provider (MSP) within the next 12 months. Conducted by market...
The real reason MSP owners avoid marketing (and why it always catches up with them)
I’ve had a version of this conversation hundreds of times. An MSP owner comes to me frustrated. They’ve tried a few things, nothing has stuck, and now they’re thinking about hiring a marketing coordinator. Someone to “handle” it. Someone to...
Turning regulatory pressure into predictable revenue for MSPs
An MSP owner almost needs to be a lawyer or legislator these days to keep up with the ever-changing regulatory landscape or at least have one on speed dial. There is a lot to navigate, from state privacy laws and...
The MSSP advantage: Why demand for managed security services keeps growing
The global managed security services market is projected to reach $66.83 billion by 2030, representing an 11 percent compound annual growth rate (CAGR), according to a new report from the research firm MarketsandMarkets. The survey results are hard to ignore...
Cyber insurance is getting pickier: What MSPs need to know
A mainstay of American life is that after a disaster, insurance adjusters show up. Whether the damage is caused by wind, flooding, or hail, consumers simply want coverage. Insurers, however, examine the details, exceptions, and requirements before approving a claim....
How MSPs can reduce risk with Privileged Access Management (PAM)
Identity is the new attack surface. Microsoft’s Digital Defense Report found that identity-based attacks surged 32 percent in the first half of 2025, with more than 97 percent involving password attacks. Why PAM is a must-have For MSPs, the risk is amplified because technicians often have privileged...
MSPs have a new resource for managing AI costs
Managed service providers (MSPs) looking to build a practice around optimizing artificial intelligence (AI) infrastructure should start paying closer attention to the Tokenomics Foundation, which has now been formally launched. As an arm of the Linux Foundation, the Tokenomics Foundation...
Barracuda acquires Evo Security, purpose-built identity and access management for MSPs
Cybersecurity has traditionally focused on protecting devices, networks, applications, and email. Today, however, identity has become one of the most critical attack surfaces. Instead of breaking through defenses, attackers are increasingly logging in with stolen credentials, using AI-powered techniques to make phishing...
Tip Tuesday: Build a client education kit to reduce security tickets
Like many managed service providers, you may have realized that the number of incoming support desk tickets is too high for your current team to manage. Although hiring more people is one option, empowering users with a client education kit...
Cost vs. value in the age of AI
One of the most common causes of churn in the MSP world is a customer’s perception that they are not receiving real value. There are many reasons for this, and the challenge is only becoming more pronounced as AI continues...
