Tag: MSPs
Deepfake technology: Why it’s a risk to your business
Deepfake technology, sometimes colloquially named ‘deepfakes’, has been getting a lot of attention in the mainstream news media in recent years. But now, it’s no longer just a harmless entertainment medium, it poses a significant threat to your business if...
Blockchain: The cybersecurity tool MSPs should keep an eye on
With cyber threats coming from all directions, managed service providers (MSPs) need as many mitigation measures as possible. One often overlooked area is the emergence of blockchain technology as a cybersecurity tool. Several software solutions incorporate blockchain and have become...
How MSPs can help clients build a human firewall
As cybercriminals step up their attacks, aided by AI and other technologies, it’s critical for managed service providers (MSPs) and their clients to reinforce cybersecurity awareness efforts among their employees to create a human firewall. According to the World Economic...
Why MSPs should be creating video testimonials over case studies
In the marketing space, we always hear about how important it is to publish case studies. Case studies are proof that you’re an expert, this is true. But proving you’re an expert as a managed service provider (MSP) is not...
How MSPs can stay competitive and relevant in the evolving threat landscape
Managed service providers (MSPs) are far more specialized in 2024 than they were a decade ago. The days of hiring an outside service to fix a firewall or install a patch and then disappear, are gone. Today, MSPs are indispensable...
Wingman MSP Marketing is celebrating Global MSP Day!
We’re really excited to join the celebration of Global MSP Day, hosted by Barracuda MSP on June 6th, 2024! We’ll be joining the managed service provider (MSP) community to celebrate, reflect, and connect with each other after another eventful year...
Getting the hero section right on your MSP website
Managed service provider (MSP) websites serve many purposes. But above all else, they need to book sales calls. At Tech Pro Marketing – my MSP marketing company – we’ve built, analyzed, and refined hundreds of MSP websites. One of the...
Plug the leaks: How MSPs can maximize revenue
Stop lost sales, underpriced deals, and billing errors from draining your profits. For managed services providers (MSPs), keeping a handle on revenue can be a big challenge. While many have shifted at least some of their business to contract or...
The converting MSP website checklist
How’s your digital shop looking? Are the exterior and interior eye-catching? The products appealing and well laid out? Are there real, radiant people and irresistible offers that incentivize onlookers to walk in and get to the check-out? If they do,...
A guide to incorporating AI into your managed services
Artificial intelligence (AI) is changing how organizations operate and directly impacts how technology is being used to support and provision services. Although there is much to be said about how managed service providers (MSPs) can use AI and generative AI...
