Tag: prospect
Are you portraying yourself as a strategic partner?
Being an MSP has changed markedly over the years. In the early days (going back as far as being an application service provider or ASP), it was a given that most of the business would come from a web search....
How to write a sales email to prepare prospects to talk
Despite a wave of technology-driven sales tactics, email still remains an effective marketing tool in terms of return on investment (ROI) for small to medium-sized MSPs. Even though any MSP can say they know How to Write a Sales Email,...
3 sales questions your MSP should be asking prospects
In my work with MSP business owners, the one topic that seems to cause leaders more consternation than any other is sales meetings. I can understand why! Many MSP owners, like myself, started their businesses off the back of their...
Ask an MSP Expert: How can we get more out of our sales calls?
Q: As an MSP, a difficult part of our sales process is “getting our foot in the door” and attracting follow-up interest from our discovery calls and meetings. What type of approach or strategy should I take to capture more...
Lessons from a prospect
Working in the MSP space, we’re well-acquainted with strange technical issues. Whenever we’re dealing with users, we’ll occasionally receive baffling complaints or inquiries. During one of our recent sales team meetings, John Pojeta, our VP of Business Development, told an...
Overcoming human roadblocks in the MSP sales process
The problem with most defined and structured sales processes isn’t really a problem, it’s just a fact of life: people cannot be relied upon to behave in ways that are predictable or rational.
