Month: February 2017

social media
Ask an MSP Expert: How to use social media to communicate with customers

Ask an MSP Expert: How to use social media to communicate with customers

Q: These days, it seems like a challenge to reach customers by phone or email—especially when you need a quick response. Sometimes voicemails take days for them to respond to, or an email just gets buried in their inbox. How...

/ February 27, 2017
msp marketing
Raj Khera: Stop calling yourself an MSP – Here’s Why

Raj Khera: Stop calling yourself an MSP – Here’s Why

If your target market is other IT firms, then calling yourself an MSP is the right move. IT professionals know what this means. But — and this is really important — most other people don’t know what an MSP is. Whatever you...

/ February 22, 2017
Quiz: How much do you really know about ransomware?

Quiz: How much do you really know about ransomware?

Ransomware has quickly evolved from simply blocking users from gaining access to their files to encrypting files and even attacking servers. Cybercriminals are also becoming savvier when it comes to disguising attacks, making it harder for businesses to avoid them....

/ February 20, 2017
social
Ask an MSP Expert: How can a PR firm help my MSP grow?

Ask an MSP Expert: How can a PR firm help my MSP grow?

Q: We’re trying to increase our marketing activities and visibility in the channel to attract new customers. So, we’re considering hiring a public relations firm to help coordinate relationships with the media and write press releases for us. Is a...

/ February 20, 2017
msp marketing success
5 Critical behaviors of successful managed IT services companies

5 Critical behaviors of successful managed IT services companies

Yes, it’s true. There are managed IT services companies out there that understand the critical importance marketing and sales play in the success of their business. Regardless of their size, these IT service companies have transitioned from being a technology-focused...

/ February 15, 2017
it security fatigue
Growing IT security fatigue bodes well for MSSPs

Growing IT security fatigue bodes well for MSSPs

The size of the opportunity for managed security service providers (MSSPs) has always been constrained by one dominant factor. Far too many IT organizations believe they can adequately defend their organizations despite all evidence to the contrary. But, a new report...

/ February 14, 2017
monetize
Robin Robins: How do I monetize thee? Let me count the ways …

Robin Robins: How do I monetize thee? Let me count the ways …

My friend Michael Attias runs a catering-software business that helps restaurant owners generate a significantly higher profit margin in their business by selling catering. The other day he was explaining a new done-for-you online marketing service he was about to...

/ February 13, 2017
colored pencils
Ask an MSP Expert: How can I save a customer relationship?

Ask an MSP Expert: How can I save a customer relationship?

Q: We recently added new members to the team at my MSP, and we expanded our services. While we’re doing OK revenue wise, it feels like we have a lot of unhappy customers lately. How can we mend the relationships...

/ February 13, 2017
camera
Ask an MSP Expert: How can I start using videos in my marketing strategy?

Ask an MSP Expert: How can I start using videos in my marketing strategy?

Q: Video marketing seems to be getting more popular, so to get ahead of the curve, I want to start using video marketing to highlight my IT service offering. How can I start using video on my website and incorporate...

/ February 6, 2017