Tip Tuesday: 5 strategies for optimizing customer cloud costs
Ensuring your customers are operating within costs while maintaining high service standards can be a challenge in cloud computing. Yet, optimizing the cost is essential for managed service providers (MSPs) to protect their customers’ bottom line, and showcase value while...
How CISOs can leverage generative AI to improve email, application security
In an era where digital threats evolve at an unprecedented pace, the integration of generative AI into cybersecurity operations has become essential. From content creation to behavior prediction and knowledge articulation, generative AI is reshaping the landscape of security practices, offering immense...
Summer Roundup: Cyber risks for MSPs to monitor
As summer begins its swan song and thoughts begin to turn toward autumn, the Cybersecurity and Infrastructure Security Agency (CISA) has a fresh batch of advisories. Released in August, these advisories highlight the various cyber risks lurking out there, many...
Generative AI inference engines create MSP opportunities
More organizations are beginning to operationalize generative artificial intelligence (AI). Along with this, many of them will be looking to managed service providers (MSPs) to help them optimally deploy the inference engines that are needed to analyze data in production...
Sales & Marketing
The ultimate guide to creating a winning marketing automation strategy
Since the introduction of consumer-ready artificial intelligence (AI) tools the digital marketing landscape is changing faster than ever, and having a solid marketing automation strategy is essential for staying ahead of the competition. Marketing automation enables AI startups to thrive by enabling them...
What do the “perfect” CTAs look like on an MSP website?
Call-to-actions (CTAs) are what everything on your managed service provider (MSP) website leads to. In most cases, a CTA involves a website visitor entering their information (name, email, phone number, etc.) for something in return, such as a consultation, meeting,...
Maximize engagement and revenue with AI email marketing
Email is far from dead and remains one of the most cost-effective tools in the marketer’s toolbox. But thanks to AI, this tried-and-true engagement tool is getting a metaphorical facelift. With AI email marketing tools, you can better personalize content, increase...
Security
Tip Tuesday: Spot the phish this Cybersecurity Awareness Month
October is Cybersecurity Awareness Month, making it an ideal time for managed service providers (MSPs) to educate their clients about phishing threats. Most people log into various online accounts daily, never considering that cybercriminals may try to trick them into...
Cybersecurity roadmap: How MSPs can guide customers through the risk landscape
As cyber threats evolve and proliferate business systems, managed security providers (MSPs) are vital in helping businesses counter attacks by adopting a comprehensive strategy for risk mitigation. This includes preparation, response, and recovery, while also understanding the organization’s cybersecurity risk...
Cybersecurity Threat Advisory: ‘Salt Typhoon’ causing damage in North America
Salt Typhoon, a highly sophisticated Chinese hacking group, has breached significant sectors in North America and Southeast Asia. Continue reading this Cybersecurity Threat Advisory to learn more about this notorious group and how to prevent your organization to become the...
Better Business
The latest enhancements to the Barracuda Partner Success Program
Today we announced the launch of the Barracuda Partner Sales Engineer Community, an enablement and rewards program for value-added resellers, managed service providers (MSPs), distributors, systems integrators, and more. We also introduced enhancements to the Barracuda Partner Success Program that...
Spotlight on how MSPs can influence organizations’ profitability
A recent PwC report shows that organizations with strategic relationships with managed service providers (MSPs) are far more profitable than those that simply employ them to reduce costs or plug capabilities gaps. According to a survey of 2,000 business leaders,...
MSPs to chart a course for GenAI complexities
Organizations that are at the forefront of adopting generative artificial intelligence (GenAI) are running into a plethora of issues. A survey of 1,500 AI practitioners and decision-makers conducted by S&P Global Market Intelligence on behalf of WEKA finds that, on average,...
Tech Insight
Survey reveals cloud trends opening opportunities for MSPs
A survey of 962 IT decision makers conducted by CDW suggests organizations rely on a mix of internal and external expertise to manage cloud services. 88 percent said they can effectively manage their cloud environments, with 50 percent noting they...
Tech Time Warp: Cybersecurity’s evolving role in homeland security
Although Cybersecurity Awareness Month has been observed in some fashion for more than 20 years, the federal agency leading the effort to #SecureOurWorld has only existed since late 2018. Let’s dive into this week’s Tech Time Warp. The origin story...
Unlock new opportunities: How cloud services can fuel MSP growth
A report from Synergy Research Group finds total global spending on cloud services and infrastructure reached $427 billion in the first half of 2024, a 23 percent year-over-year increase. During this time, consumption of infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service...
