Cloud
Tip Tuesday: 5 strategies for optimizing customer cloud costs

Tip Tuesday: 5 strategies for optimizing customer cloud costs

Ensuring your customers are operating within costs while maintaining high service standards can be a challenge in cloud computing. Yet, optimizing the cost is essential for managed service providers (MSPs) to protect their customers’ bottom line, and showcase value while...

/ September 17, 2024
generative AI
How CISOs can leverage generative AI to improve email, application security

How CISOs can leverage generative AI to improve email, application security

In an era where digital threats evolve at an unprecedented pace, the integration of generative AI into cybersecurity operations has become essential. From content creation to behavior prediction and knowledge articulation, generative AI is reshaping the landscape of security practices, offering immense...

/ September 11, 2024
cyber risk
Summer Roundup: Cyber risks for MSPs to monitor

Summer Roundup: Cyber risks for MSPs to monitor

As summer begins its swan song and thoughts begin to turn toward autumn, the Cybersecurity and Infrastructure Security Agency (CISA) has a fresh batch of advisories. Released in August, these advisories highlight the various cyber risks lurking out there, many...

/ September 10, 2024
generative AI
Generative AI inference engines create MSP opportunities

Generative AI inference engines create MSP opportunities

More organizations are beginning to operationalize generative artificial intelligence (AI). Along with this, many of them will be looking to managed service providers (MSPs) to help them optimally deploy the inference engines that are needed to analyze data in production...

/ September 9, 2024

Sales & Marketing

Guide
The ultimate guide to creating a winning marketing automation strategy

The ultimate guide to creating a winning marketing automation strategy

Since the introduction of consumer-ready artificial intelligence (AI) tools the digital marketing landscape is changing faster than ever, and having a solid marketing automation strategy is essential for staying ahead of the competition. Marketing automation enables AI startups to thrive by enabling them...

/ October 1, 2024
cta
What do the “perfect” CTAs look like on an MSP website?

What do the “perfect” CTAs look like on an MSP website?

Call-to-actions (CTAs) are what everything on your managed service provider (MSP) website leads to. In most cases, a CTA involves a website visitor entering their information (name, email, phone number, etc.) for something in return, such as a consultation, meeting,...

/ September 24, 2024
AI email marketing
Maximize engagement and revenue with AI email marketing

Maximize engagement and revenue with AI email marketing

Email is far from dead and remains one of the most cost-effective tools in the marketer’s toolbox. But thanks to AI, this tried-and-true engagement tool is getting a metaphorical facelift. With AI email marketing tools, you can better personalize content, increase...

/ September 17, 2024
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Security

Cybersecurity Awareness Month
Tip Tuesday: Spot the phish this Cybersecurity Awareness Month

Tip Tuesday: Spot the phish this Cybersecurity Awareness Month

October is Cybersecurity Awareness Month, making it an ideal time for managed service providers (MSPs) to educate their clients about phishing threats. Most people log into various online accounts daily, never considering that cybercriminals may try to trick them into...

/ October 15, 2024
risk
Cybersecurity roadmap: How MSPs can guide customers through the risk landscape

Cybersecurity roadmap: How MSPs can guide customers through the risk landscape

As cyber threats evolve and proliferate business systems, managed security providers (MSPs) are vital in helping businesses counter attacks by adopting a comprehensive strategy for risk mitigation. This includes preparation, response, and recovery, while also understanding the organization’s cybersecurity risk...

/ October 14, 2024
Cybersecurity Threat Advisory
Cybersecurity Threat Advisory: ‘Salt Typhoon’ causing damage in North America

Cybersecurity Threat Advisory: ‘Salt Typhoon’ causing damage in North America

Salt Typhoon, a highly sophisticated Chinese hacking group, has breached significant sectors in North America and Southeast Asia. Continue reading this Cybersecurity Threat Advisory to learn more about this notorious group and how to prevent your organization to become the...

/ October 11, 2024
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Better Business

The latest enhancements to the Barracuda Partner Success Program

The latest enhancements to the Barracuda Partner Success Program

Today we announced the launch of the Barracuda Partner Sales Engineer Community, an enablement and rewards program for value-added resellers, managed service providers (MSPs), distributors, systems integrators, and more. We also introduced enhancements to the Barracuda Partner Success Program that...

/ October 9, 2024
MSPs survey
Spotlight on how MSPs can influence organizations’ profitability

Spotlight on how MSPs can influence organizations’ profitability

A recent PwC report shows that organizations with strategic relationships with managed service providers (MSPs) are far more profitable than those that simply employ them to reduce costs or plug capabilities gaps. According to a survey of 2,000 business leaders,...

/ September 30, 2024 / 1 Comment
MSPs to chart a course for GenAI complexities

MSPs to chart a course for GenAI complexities

Organizations that are at the forefront of adopting generative artificial intelligence (GenAI) are running into a plethora of issues. A survey of 1,500 AI practitioners and decision-makers conducted by S&P Global Market Intelligence on behalf of WEKA finds that, on average,...

/ September 23, 2024
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Tech Insight

Survey reveals cloud trends opening opportunities for MSPs

Survey reveals cloud trends opening opportunities for MSPs

A survey of 962 IT decision makers conducted by CDW suggests organizations rely on a mix of internal and external expertise to manage cloud services. 88 percent said they can effectively manage their cloud environments, with 50 percent noting they...

/ October 15, 2024
Tech Time Warp: Cybersecurity’s evolving role in homeland security

Tech Time Warp: Cybersecurity’s evolving role in homeland security

Although Cybersecurity Awareness Month has been observed in some fashion for more than 20 years, the federal agency leading the effort to #SecureOurWorld has only existed since late 2018. Let’s dive into this week’s Tech Time Warp. The origin story...

/ October 11, 2024
cloud services
Unlock new opportunities: How cloud services can fuel MSP growth

Unlock new opportunities: How cloud services can fuel MSP growth

A report from Synergy Research Group finds total global spending on cloud services and infrastructure reached $427 billion in the first half of 2024, a 23 percent year-over-year increase. During this time, consumption of infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service...

/ October 7, 2024
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