Tip Tuesday: 5 strategies for optimizing customer cloud costs
Ensuring your customers are operating within costs while maintaining high service standards can be a challenge in cloud computing. Yet, optimizing the cost is essential for managed service providers (MSPs) to protect their customers’ bottom line, and showcase value while...
How CISOs can leverage generative AI to improve email, application security
In an era where digital threats evolve at an unprecedented pace, the integration of generative AI into cybersecurity operations has become essential. From content creation to behavior prediction and knowledge articulation, generative AI is reshaping the landscape of security practices, offering immense...
Summer Roundup: Cyber risks for MSPs to monitor
As summer begins its swan song and thoughts begin to turn toward autumn, the Cybersecurity and Infrastructure Security Agency (CISA) has a fresh batch of advisories. Released in August, these advisories highlight the various cyber risks lurking out there, many...
Generative AI inference engines create MSP opportunities
More organizations are beginning to operationalize generative artificial intelligence (AI). Along with this, many of them will be looking to managed service providers (MSPs) to help them optimally deploy the inference engines that are needed to analyze data in production...
Sales & Marketing
The ultimate guide to creating a winning marketing automation strategy
Since the introduction of consumer-ready artificial intelligence (AI) tools the digital marketing landscape is changing faster than ever, and having a solid marketing automation strategy is essential for staying ahead of the competition. Marketing automation enables AI startups to thrive by enabling them...
What do the “perfect” CTAs look like on an MSP website?
Call-to-actions (CTAs) are what everything on your managed service provider (MSP) website leads to. In most cases, a CTA involves a website visitor entering their information (name, email, phone number, etc.) for something in return, such as a consultation, meeting,...
Maximize engagement and revenue with AI email marketing
Email is far from dead and remains one of the most cost-effective tools in the marketer’s toolbox. But thanks to AI, this tried-and-true engagement tool is getting a metaphorical facelift. With AI email marketing tools, you can better personalize content, increase...
Security
Cybersecurity Threat Advisory: Windows Kernel vulnerability used in espionage campaign
Researchers have observed the well-known cyber espionage group OilRig exploiting a now-patched privilege escalation vulnerability (CVE-2024-30088) in the Windows Kernel to conduct espionage operations. Read this Cybersecurity Threat Advisory to learn more about the espionage campaign and how to avoid...
Cybersecurity Threat Advisory: Mozilla Firefox zero-day vulnerability
A Mozilla Firefox critical zero-day vulnerability, CVE-2024-9680, has emerged. This vulnerability allows an attacker to have unauthorized access and potential remote code execution on the affected OS. Continue reading this Cybersecurity Threat Advisory for recommendations to remediate this threat. What...
Cybersecurity Threat Advisory: Critical Ivanti CSA flaw actively exploited
Three Ivanti Cloud Service Appliance (CSA) vulnerabilities are being exploited and weaponized in the wild. Read this Cybersecurity Threat Advisory to learn how you can mitigate your risk of being targeted. What is the threat? The Ivanti CSA vulnerabilities, catalogued...
Better Business
The latest enhancements to the Barracuda Partner Success Program
Today we announced the launch of the Barracuda Partner Sales Engineer Community, an enablement and rewards program for value-added resellers, managed service providers (MSPs), distributors, systems integrators, and more. We also introduced enhancements to the Barracuda Partner Success Program that...
Spotlight on how MSPs can influence organizations’ profitability
A recent PwC report shows that organizations with strategic relationships with managed service providers (MSPs) are far more profitable than those that simply employ them to reduce costs or plug capabilities gaps. According to a survey of 2,000 business leaders,...
MSPs to chart a course for GenAI complexities
Organizations that are at the forefront of adopting generative artificial intelligence (GenAI) are running into a plethora of issues. A survey of 1,500 AI practitioners and decision-makers conducted by S&P Global Market Intelligence on behalf of WEKA finds that, on average,...
Tech Insight
The era of LLMs, transformers, and FLMs in AI
“Hello, how are you today?” A simple enough statement, often used to start a conversation. A generative AI (GenAI) interaction will result in a simple human response, such as “I’m fine, thanks.” The GenAI engine can then move on to...
Survey reveals cloud trends opening opportunities for MSPs
A survey of 962 IT decision makers conducted by CDW suggests organizations rely on a mix of internal and external expertise to manage cloud services. 88 percent said they can effectively manage their cloud environments, with 50 percent noting they...
Tech Time Warp: Cybersecurity’s evolving role in homeland security
Although Cybersecurity Awareness Month has been observed in some fashion for more than 20 years, the federal agency leading the effort to #SecureOurWorld has only existed since late 2018. Let’s dive into this week’s Tech Time Warp. The origin story...
